Behavioral Science For Brands: Leveraging behavioral science in brand marketing.
Consumer Behavior LabThe Consumer Behavior Lab is dedicated to teaching marketersacross the United States how behavioral science principles can beapplied to help their brands. By decoding the underlying motivationsof how consumers make decisions, the CBL seeks to make a betterindustry - where both brands and agencies put proven sciencebehind their decision making.
| Publishes | Weekly | Episodes | 94 | Founded | 3 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | BusinessMarketing | |||
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Latest Episodes
In this episode, we explore how to apply behavioral science to drive culture change and performance inside organizations. From using social proof and friction reduction to regret lotteries and purposeful work, we unpack four practical nudges that hel... more
In this episode, we talk with Dr. Susan Weinschenk - behavioral scientist and best-selling author of 100 Things Every Designer Needs to Know About People. Susan uncovers the science behind attracting attention, boosting memory and explains when to ad... more
In this episode, we explore how behavioral science can improve copywriting. From the power of concrete language to the surprising upside of shorter, simpler messages - and why framing things as losses can be more persuasive than gains - this episode ... more
In this episode, we talk with Will Storr, author of The Science of Storytelling, about why humans are wired for narrative. From identity and status to simplicity and surprise, Will shares how marketers can craft stories that persuade, stick, and move... more
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- Love this podcast!
Every episode I’ve listen to so far I’ve learned about so many behavioral science tools that I can apply and teach others about. Love the mix of examples and theory.
Apple Podcasts5Dr.Pickleball
United States2 years ago - Wow! So much content!
Absolutely love this podcast and hope they continue. Five episodes in and I’ve taken so many notes. I love how short and sweet the episodes are but still chock-full of content! Fantastic company examples, interesting highlights, and I love the way it’s wrapped up at the end with 2 specific takeaway points. Keep it up!
Apple Podcasts5bsquared719United States2 years ago - Love this podcast!
I love this podcast and all the great content but fyi your last episode is a repeat upload from the Amazon episode posted previously. Hopefully you can get it replaced so we can listen to the correct one!
Apple Podcasts5mkadamsUnited States3 years ago
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Apple Podcasts | #91 | United States/Business/Marketing |
Apple Podcasts | #30 |  United Kingdom/Business/Marketing |
Apple Podcasts | #47 |  Italy/Business/Marketing |
Apple Podcasts | #52 |  Australia/Business/Marketing |
Apple Podcasts | #6 |  Hong Kong/Business/Marketing |
Apple Podcasts | #7 |  Ireland/Business/Marketing |
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Frequently Asked Questions About This Podcast
What is This Podcast about and what kind of topics does it cover?
Focused on behavioral science principles, this series engages with various topics such as marketing strategies, consumer psychology, and effective branding. The hosts frequently explore how understanding consumer decision-making can enhance marketing efforts, using real-world examples and expert insights to provide actionable takeaways. Uniquely, it integrates theory with practice, ensuring that listeners not only learn the principles of behavioral science but also see how they can be applied in real branding scenarios. This approach makes it particularly valuable for marketers seeking to leverage psychological insights to drive consumer engagement and brand loyalty.
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Which podcasts are similar to this podcast?
These podcasts share a similar audience with this podcast:
1. Nudge
2. Uncensored CMO
3. Marketing Against The Grain
4. The CMO Podcast
5. Marketing School - Digital Marketing and Online Marketing Tips
How many episodes of this podcast are there?
this podcast launched 3 years ago and published 94 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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What guests have appeared on this podcast?
Recent guests on this podcast include:
1. Will Storr
2. Dan Ariely
3. William Poundstone
4. Adam Alter
5. Orlando Wood
6. Nancy Harhut
7. Uri Gneezy
8. David Robson
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