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Local Media HQ

TJ Larkin
Local Newsletters
Monetization Strategies
Community Engagement
Newsletter Monetization
Facebook Ads
Catskill Crew
Local News
Local Vendor Directory
Local Events
Social Media
Instagram
Local Newsletter
Local Magazines
Sponsorships
Newsletter Management
Local Media Company
AI In Newsletters
Franchise Business Model
Wichita
Subscriber Engagement

Local Media HQ is the definitive podcast and consulting resource for entrepreneurs or anyone interested in modern, creator-led local media brands, as well as local newsletters. Host TJ Larkin provides exclusive insights, proven frameworks, and actionable strategies that help local media and newsletter publishers accelerate growth and maximize profitability.

PublishesWeeklyEpisodes55Founded9 months ago
Number of ListenersCategories
EntrepreneurshipBusiness

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Artwork for Local Media HQ

Latest Episodes

Matt Moody breaks down how he built Salina 311 into a “community intelligence platform,” reaching over 30,000 members in a town of about 60,000, and generating north of $500,000 in annual revenue.

Instead of treating it as “just a newsletter,” Matt... more

discord.localmediahq.com

localnewsletteros.com

⁠https://signup.memelord.com/tj⁠

In this episode I wanted to open up my notebook and share a few things I am seeing across local newsletters, high ticket service businesses and software. No script. Ju... more

What does it take to run a daily local newsletter in a big metro, completely solo? In this conversation, Nick Hageman of KC Daily walks through his journey from side project in between orthopedic surgery cases to full-time operator of a daily newslet... more

YouTube

Local media operators love to talk about “diversified revenue,” but in this conversation, Nate Spangle shows exactly what that looks like in practice. TJ and Nate unpack how Get Indiana evolved from a struggling tech-company podcast into a growing In... more

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Recent Guests

Mike Pesto
Expert on newsletter monetization strategies
Episode: Newsletter Monetization: Traditional vs. Creative Revenue Strategies Part 2
Billy Howell
Marketing agency owner and local newsletter publisher
Arlington Bagel
Episode: Tip & Tricks to Running a Suburban Local Newsletter
Landon Huslig
Founder of Wichita Life, a local newsletter and media company in Wichita
Wichita Life
Episode: 25k Newsletter Subs & $100k+ Revenue as a Side Hustle

Host

TJ Larkin
Host of Local Newsletter Insider, providing insights and consulting for newsletter publishers and entrepreneurs in the local media field.

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Talking Points

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Tip & Tricks to Running a Suburban Local Newsletter
Q: What advice would you give to someone just starting with a newsletter?
Focus on selling ads. It's more effective than automated emails and templates.
Tip & Tricks to Running a Suburban Local Newsletter
Q: What surprised you the most about running this newsletter?
It's been amazing to see how much people enjoy it and how it resonates with the community.
Tip & Tricks to Running a Suburban Local Newsletter
Q: What has been your acquisition strategy?
I do Facebook ads and I've focused on stories and reels for the cheapest acquisitions.
25k Newsletter Subs & $100k+ Revenue as a Side Hustle
Q: What are your goals with Wichita Life?
I hope Wichita Life is five times bigger in five years with a small team and doing spinoff businesses.
25k Newsletter Subs & $100k+ Revenue as a Side Hustle
Q: How many subscribers do you currently have?
We have an exact amount. We just crossed 25,000 pretty recently. We are at, I think, like 25,500.

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Listeners per Episode
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Frequently Asked Questions About Local Media HQ

What is Local Media HQ about and what kind of topics does it cover?

A dedicated resource for entrepreneurs looking to thrive in the local newsletter business, the content focuses on strategies for building effective local media brands. Discussions revolve around monetization options, community engagement strategies, and best practices for managing and growing subscriber bases. Noteworthy episodes provide practical advice drawn from successful local newsletter creators, emphasizing innovative marketing approaches, effective use of social media, and the transformative potential of newsletters in local markets. Insights into audience engagement, subscription methods, and creative revenue ideas appear frequently, making the content relevant for budding publishers in the local media space.

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How many listeners does Local Media HQ get?

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What are the audience demographics for Local Media HQ?

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How many subscribers and views does Local Media HQ have?

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Which podcasts are similar to Local Media HQ?

These podcasts share a similar audience with Local Media HQ:

1. 'LetterLand
2. The Koerner Office - Business Ideas and Small Business Deep Dives with Entrepreneurs
3. Newsletter Operator
4. My First Million
5. Moneywise

How many episodes of Local Media HQ are there?

Local Media HQ launched 9 months ago and published 55 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Local Media HQ?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for Local Media HQ?

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What guests have appeared on Local Media HQ?

Recent guests on Local Media HQ include:

1. Mike Pesto
2. Billy Howell
3. Landon Huslig

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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