
The Marketecture Podcast is hosted by industry experts Ari Paparo and Eric Franchi. Every Friday they publish an interview with an important thinker in the advertising and marketing industries, and cover that week's most important news. Every Monday there's an in-depth vendor interview where you learn about interesting companies. www.marketecture.tv
| Publishes | Twice weekly | Episodes | 355 | Founded | 4 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | InvestingBusinessMarketing | |||

Ari Paparo explains why outcomes have become the defining metric in digital advertising, how AI and platform consolidation are reshaping the buy and sell sides, and what the decline of the open web means for marketers, publishers, and ad tech moving ... more
Rajeev Goel, CEO of PubMatic, joins Ari Paparo and Eric Franchi to discuss how agentic AI and AdCP are reshaping the media buying process, collapsing the ad tech value chain, and creating new opportunities for publishers and advertisers to compete wi... more
Paul Knegten draws on his experience as a former Beeswax CMO and long-time ad tech marketer to explain what actually works in marketing as the industry heads into 2026. The conversation covers AI hype versus real value, why founder voice matters more... more
Ari Paparo and Eric Franchi are joined by Erez Levin, a former Googler who focuses on media and inventory quality. They dig into what “quality” really means in programmatic advertising, why short-term outcomes can be misleading, and how incentive str... more
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Ari and Eric tackle some really deep industry concepts and topics, where they peel back a few extra layers with their guests. I’ve been in this industry for a while and learn something new each week! Thank you! -Jeremy Bloom
If you’re looking for a great podcast to immerse yourself in the adtech world today Ari and Eric hit the mark.
Key themes from listener reviews, highlighting what works and what could be improved about the show.
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Focusing on the intricacies of advertising and marketing, episodes offer insights into the latest trends, technologies, and strategies that shape the industry. Guests often include leading figures from ad tech, publishing, and related fields, providing professional perspectives on critical issues like AI's impact on monetization, consumer trust in advertising, and the future of digital content. The podcast is characterized by its blend of expertise and humor, making complex topics accessible while also engaging professionals looking for actionable insights in an ever-evolving landscape. Regular segments also allow for a discussion of industry news, becoming a go-to resource for those wanting to stay ahead in the marketing world.
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1. AdTechGod Pod
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4. Channels with Peter Kafka
5. The Monopoly Report
Marketecture: Get Smart. Fast. launched 4 years ago and published 355 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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Recent guests on Marketecture: Get Smart. Fast. include:
1. Rajeev Goel
2. Paul Knegten
3. Erez Levin
4. Mike Khristo
5. Khurrum Malik
6. Jayson Dubin
7. Dr. Mark Grether
8. Scott Spencer
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