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Artwork for Marketing Against The Grain

Marketing Against The Grain

Hubspot Media
Marketing
AI In Video Production
Hubspot
AI In Marketing
Apple Vision Pro
Red Bull
Community Building
Tribe Framework
Customer Centricity
Openai
Chatgpt
Neuro-Linguistic Programming
AI Tools
Marketing Strategy
Zapier
Email Marketing
Business Models
Personal Branding
Advertising
Sales

Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Hubspot's SVP of Marketing), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination ... more

PublishesTwice weeklyEpisodes404Founded4 years ago
Number of ListenersCategories
BusinessMarketingEntrepreneurship

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Artwork for Marketing Against The Grain

Latest Episodes

Grab Kristin’s free prompts & automations for better slides: clickhubspot.com/3e23f6

Ep. 398

Are slides the most underappreciated format of content on the internet—and has AI totally changed how we should use them?

Kipp, Kieran, and Kristi... more

Description link: Want access to Lior Albeck's AI toolkit? Get it here: clickhubspot.com/eb1adb

Ep. 397

If you’re not building systems for creative work, are you falling behind?

Kipp and Lior Albeck (CEO and Co-Founder of Weavy) dive into ... more

YouTube

Steal our winning strategy to optimize your content for AI discovery: clickhubspot.com/swa

Attend Kieran's free Webinar on Reclaiming Strategic Time in the AI Era: hubs.la/Q040m6fn0

Ep. 396

Could ChatGPT become a $47 billion ads bu... more

YouTube

Get our playbook to reverse engineer any competitor + 10 market research prompts: clickhubspot.com/mkv

Ep. 395

Making market research more efficient and way cheaper.

Kipp and Kieran dive into why Manus may be the world’s best marketing ana... more

YouTube

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Recent Guests

PJ Ace
Creative director specializing in AI-generated video ads
Episode: 233M Views in 3 Days: The David Beckham AI Workflow
Tina Huang
Data scientist, creator, and entrepreneur specializing in AI workflows
Episode: I Used ChatGPT & n8n to Stop Customers from Leaving | Tina Huang
Ethan Smith
Data expert and SEO strategist
Graphite
Episode: ‘My Data Proves SEO is NOT Dead’ + How to Rank #1 on Google & AI
Kristin Fracchia
Co-founder of Gamma
Gamma
Episode: The AI Workflow That Lets 50 People Do the Work of 500 ($2B Founder Reveals)
Erica Wenger
Founder and general partner at Park Rangers Capital
Park Rangers Capital
Episode: Inside the Hidden Playbooks of Businesses That Actually Win
Kyle Poyar
Marketing expert and contributor to the Growth Unhinged newsletter
Growth Unhinged
Episode: 9 ChatGPT Use Cases from the Top 1% of Marketers
Rory Flynn
Expert in using AI for creative image generation.
Episode: AI Tools to Replace Your $10k+ Creative Agency
Grant Lee
Founder of Gamma, an AI presentation tool
Gamma
Episode: How This AI Startup Grew to $50M ARR in 2 Years (Marketing Playbook)
Aja Frost
Marketing expert and contributor at HubSpot
HubSpot
Episode: Marketing is Broken - This is the Future of Conversions (Loop Framework)

Hosts

Kipp Bodnar
Co-founder and CMO at HubSpot, Kipp Bodnar is the host leading discussions on innovative marketing trends and strategies.
Kieran Flanagan
SVP of Marketing at HubSpot, Kieran Flanagan co-hosts, bringing in-depth marketing insights and thought leadership to the discourse.

Reviews

4.7 out of 5 stars from 746 ratings
  • Marketing Against the Grain has become a weekly staple for me, especially because it releases multiple times a week and stays consistently useful. Kip and Kieran zoom out to what’s possible with AI, but they don’t treat it like a shiny toy; there’s a real ethical lens in the mix (which matters when the ground is shifting under our feet with LLMs and advanced tech). The best part? They take massive, complex concepts, often with brilliant guests, and distil them into clear, practical actions.

    Podcast Addict
    5
    VideoConfidence
    2 months ago
  • AI First, Marketing Second

    I used to love this podcast, but lately it is literally nothing but AI. It’s less a marketing podcast, more AI in marketing podcast if we’re being honest.

    Apple Podcasts
    1
    sloaneebalonee
    United States7 months ago
  • Too Good to Speed Up!

    Usually I listen to podcasts at 1.5 speed, but not Marketing Against the Grain. They are too informative, too knowledgeable, and so innovative that I learn tons every podcast. Sometimes I listen twice. As an author, I get so many cool marketing ideas listening to these guys I have to keep my notes app open. Talk about creativity they have it in spades. Thank you. You two are amazing, and keep going against the grain.

    Apple Podcasts
    5
    Lsenick
    United States9 months ago
  • Creative, Insightful, and Packed with Actionable Tips

    This podcast is a must-listen for marketers who want to stay ahead of the curve. I’ve learned so many valuable hacks and shortcuts—especially around AI and automation—that I’ve been able to implement right away. These guys are not only super creative but also incredibly generous with the insights they share. Every episode is full of practical strategies and fresh perspectives that actually move the needle. Highly recommend!

    Apple Podcasts
    5
    AdQueenSuz
    United States10 months ago
  • Don’t Bother Listening, Watch on YT Instead

    The episodes are just the YT videos, without the video part. Hearing someone talk their way though prompting an LLM when they assume you can see their screen but you can’t is a waste of time. The actual content is interesting but you should go watch it on YouTube, this Apple Podcasts version is useless.

    Apple Podcasts
    1
    chris463
    Switzerlanda year ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Critics express concerns about the increasing focus on AI, suggesting that the content skews towards technology rather than traditional marketing tactics.
Listeners appreciate the podcast for its creative marketing insights and actionable tips.
Audience feedback highlights the engaging dialogue between the hosts and their ability to discuss complex topics in an accessible manner.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

233M Views in 3 Days: The David Beckham AI Workflow
Q: What should a business think about when considering AI video production in terms of time and cost?
Businesses should anticipate costs that are significantly lower than traditional methods, potentially ranging from $10,000 to $100,000 depending on the complexity and agency involvement, often making it 10 times cheaper than conventional ad costs.
I Used ChatGPT & n8n to Stop Customers from Leaving | Tina Huang
Q: What are common roadblocks in building AI workflows?
The most common roadblocks are typically data limitations and the need to convince other stakeholders of the workflow's value.
I Used ChatGPT & n8n to Stop Customers from Leaving | Tina Huang
Q: What is the state of the work you can do with AI today?
Currently, many companies are focused on automating reporting and customer service workflows, utilizing AI to handle repetitive tasks that don't require high-risk human intervention.
How This AI Startup Grew to $50M ARR in 2 Years (Marketing Playbook)
Q: How do you scale TikTok influencer marketing effectively?
By creating new channels for influencers specifically for the brand, which allows for more attempts at going viral, measured by performance pay.
How This AI Startup Grew to $50M ARR in 2 Years (Marketing Playbook)
Q: What are some of the key marketing strategies that AI startups like Gamma are using?
AI startups are leveraging influencer marketing as a primary growth method, moving away from reliance on traditional product-led growth mechanisms.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

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Frequently Asked Questions About Marketing Against The Grain

What is Marketing Against The Grain about and what kind of topics does it cover?

Focused on marketing trends and innovative growth tactics, this podcast investigates unique strategies that provide a competitive edge in today's dynamic marketing landscape. Episodes feature detailed discussions on the impact of AI and emerging tools, alongside practical applications that marketers can integrate into their strategies. The hosts emphasize exploring beyond conventional tactics commonly found in social media and traditional marketing resources, making this an enlightening listen for professionals aiming to differentiate themselves in the market. With a mix of actionable insights and entertaining dialogue, it appeals to marketers who seek in-depth knowledge rather than just surface-level advice.

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How many listeners does Marketing Against The Grain get?

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Which podcasts are similar to Marketing Against The Grain?

These podcasts share a similar audience with Marketing Against The Grain:

1. Marketing School - Digital Marketing and Online Marketing Tips
2. AI Explored
3. Social Media Marketing Podcast
4. The Digital Marketing Podcast
5. The Startup Ideas Podcast

How many episodes of Marketing Against The Grain are there?

Marketing Against The Grain launched 4 years ago and published 404 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Marketing Against The Grain?

Recent guests on Marketing Against The Grain include:

1. PJ Ace
2. Tina Huang
3. Ethan Smith
4. Kristin Fracchia
5. Erica Wenger
6. Kyle Poyar
7. Rory Flynn
8. Grant Lee

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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