
This introduces a four-step framework designed to prevent reactive, ineffective decision-making by clearly distinguishing between facts and actions.
The process begins with 1) phenomena, which are objective observations free from personal bias, fol... more
This analysis examines the strategic expansion of tea-specialty cafes in Japan through the contrasting approaches of Starbucks Tea & Cafe and Gong cha.
Starbucks leverages its established reputation to offer a familiar "third place" for relaxation,... more
This explores how Nara Medical University effectively redefined its institutional identity by transforming abstract brand concepts into tangible experiences.
Facing challenges such as a shrinking youth population and its remote location, the univer... more
House Foods achieved a significant marketing breakthrough by prioritizing customer behavior over traditional corporate dogma.
While the company long viewed its curry roux as a finished masterpiece, data revealed that forty percent of consumers were... more
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #158 | |
Apple Podcasts | #234 | |
Apple Podcasts | #250 |
Recent interactions between the hosts and their guests.
Listeners, social reach, demographics and more for this podcast.
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The content centers around innovative marketing strategies and business frameworks, frequently drawing on both theoretical and practical examples from contemporary Japanese business cases. Noteworthy discussions involve unique approaches to trade marketing, the implications of psychological insights in consumer behavior, and the integration of technology within marketing strategies. The hosts engage in exploring how companies can adapt their marketing efforts in a rapidly evolving landscape, emphasizing the importance of consumer experience and value-driven marketing. This engaging exchange is likely to provide valuable insights for marketers and business professionals interested in the dynamics of the Japanese market and beyond.
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Marketing Talks launched 10 months ago and published 365 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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Recent guests on Marketing Talks include:
1. Tomohiko Saito
2. Suzuki Ken
3. Sara Zawarin
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