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Artwork for Marketing Talks

Marketing Talks

Catherine and Tom
Japan
Marketing
America Hikozu
Hikozu
America
Tropicana
Retoshot
Yoshimura Akira
Customer Insight
Tiktok
Kiriko Ichiyo
Edo Period
Meiji Restoration
Okonomiyaki
Rewear
Tesla
Don Quijote
Brand Building
Distinctive Brand Assets
Customer Behavior

A woman and man discuss an interesting marketing topic in Japan.

PublishesDailyEpisodes365Founded10 months ago
Number of ListenersCategories
BusinessMarketing

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Artwork for Marketing Talks

Latest Episodes

This introduces a four-step framework designed to prevent reactive, ineffective decision-making by clearly distinguishing between facts and actions.

The process begins with 1) phenomena, which are objective observations free from personal bias, fol... more

This analysis examines the strategic expansion of tea-specialty cafes in Japan through the contrasting approaches of Starbucks Tea & Cafe and Gong cha.

Starbucks leverages its established reputation to offer a familiar "third place" for relaxation,... more

This explores how Nara Medical University effectively redefined its institutional identity by transforming abstract brand concepts into tangible experiences.

Facing challenges such as a shrinking youth population and its remote location, the univer... more

House Foods achieved a significant marketing breakthrough by prioritizing customer behavior over traditional corporate dogma.

While the company long viewed its curry roux as a finished masterpiece, data revealed that forty percent of consumers were... more

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Recent Guests

Tomohiko Saito
Veteran journalist and author
Episode: A Journalist's Viral Unlearning: Customer-Centric Web Articles
Suzuki Ken
Marketing director at New Balance Japan.
New Balance Japan
Episode: Understanding Customer Context for Value Creation
Sara Zawarin
Marketing scientist with insights into consumer behavior.
Episode: Understanding Customer Context for Value Creation

Hosts

Speaker 1
Co-host discussing various marketing topics, involved in marketing-focused discussions and strategies.
Speaker 2
Co-host discussing various marketing topics, engaged in dialogues around innovative marketing strategies.

Chart Rankings

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Talking Points

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Job Theory: Unveiling Customer Needs for Market Success
Q: How can this help our listeners apply this thinking?
By focusing on the underlying goal, the progress needed.
Marketing 6 Steps for Recruitment Success
Q: In your own experiences, whether job searching or maybe hiring people yourself, which of these marketing steps stood out the most to you as a success?
Listeners are encouraged to reflect on their experiences related to recruitment strategies.
Takarashuzo Mirin: Visualizing Customer Value and Brand Concept
Q: How can someone listening apply the insights from Takarashuzo's story to their own products or services?
First, redefine value from the customer's viewpoint. Second, strengthen the brand concept, ensuring visuals reinforce the desired image. Third, optimize the presentation from the customer's perspective.
Nunobiki Falls: Reinterpreting for Tourism Marketing
Q: What can we learn from Kobe's approach?
Kobe's approach teaches us to reinterpret existing assets, design the circulation for visitors, expand the impact on the local economy, and build trust through collaborations.
I-ne's Cumulative Trial Rate As A Key Marketing KPI
Q: How do they actually move the needle on it?
They focus on expanding store presence, improving communication effectiveness, and actively using digital channels.

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Frequently Asked Questions About Marketing Talks

What is Marketing Talks about and what kind of topics does it cover?

The content centers around innovative marketing strategies and business frameworks, frequently drawing on both theoretical and practical examples from contemporary Japanese business cases. Noteworthy discussions involve unique approaches to trade marketing, the implications of psychological insights in consumer behavior, and the integration of technology within marketing strategies. The hosts engage in exploring how companies can adapt their marketing efforts in a rapidly evolving landscape, emphasizing the importance of consumer experience and value-driven marketing. This engaging exchange is likely to provide valuable insights for marketers and business professionals interested in the dynamics of the Japanese market and beyond.

Where can I find podcast stats for Marketing Talks?

Rephonic provides a wide range of podcast stats for Marketing Talks. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to Marketing Talks and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.

How many listeners does Marketing Talks get?

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What are the audience demographics for Marketing Talks?

Rephonic provides comprehensive predictive audience data for Marketing Talks, including gender skew, age, country, political leaning, income, professions, education level, and interests. You can access these listener demographics by upgrading your account.

How many subscribers and views does Marketing Talks have?

To see how many followers or subscribers Marketing Talks has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to Marketing Talks?

These podcasts share a similar audience with Marketing Talks:

1. Techstination

How many episodes of Marketing Talks are there?

Marketing Talks launched 10 months ago and published 365 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Marketing Talks?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for Marketing Talks?

Rephonic pulls ratings and reviews for Marketing Talks from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

View all the reviews in one place instead of visiting each platform individually and use this information to decide if a show is worth pitching or not.

How do I access podcast episode transcripts for Marketing Talks?

Rephonic provides full transcripts for episodes of Marketing Talks. Search within each transcript for your keywords, whether they be topics, brands or people, and figure out if it's worth pitching as a guest or sponsor. You can even set-up alerts to get notified when your keywords are mentioned.

What guests have appeared on Marketing Talks?

Recent guests on Marketing Talks include:

1. Tomohiko Saito
2. Suzuki Ken
3. Sara Zawarin

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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