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Artwork for MarTech Podcast ™ // Marketing + Technology = Business Growth

MarTech Podcast ™ // Marketing + Technology = Business Growth

I Hear Everything
Artificial Intelligence
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Marketing Technology
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Marketing Mix Modeling
AI Data Analytics
Legal Sector
Podcasting
Marketing Automation

The MarTech Podcast ™ tells the stories of world-class marketers who use technology to generate growth and achieve business and career success. In each episode, you’ll hear from an innovative marketer as they walk through their career path and discuss the challenges of their current roles. This podcast will unearth the successes and pitfalls of industry experts, as they share their real-world expe... more

PublishesDailyEpisodes2360Founded8 years ago
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Artwork for MarTech Podcast ™ // Marketing + Technology = Business Growth

Latest Episodes

New creators struggle to choose the right platform for monetization. Danielle Pederson, CMO at Amaze, explains how authenticity-first content strategy drives revenue generation. She outlines building genuine audience connections before platform selec... more

Roblox represents an untapped communication platform where virtual merchandise drives real emotional value. Danielle Pederson, CMO at Amaze, explains how her company bridges digital and physical brand experiences through avatar customization. She dis... more

CMOs face fragmented marketing spend across multiple brand portfolios. Danielle Pederson, CMO of Amaze, unified five creator-focused brands under one umbrella without losing individual brand equity. She implemented a phased taxonomy approach using "b... more

MarTech platforms fail when brands can't bridge digital and physical experiences. Danielle Pederson, CMO at Amaze, explains how virtual merchandise creates real emotional connections with younger audiences. She discusses launching Amaze Digital Fits ... more

Key Facts

Accepts Guests
Accepts Sponsors
Contact Information
Podcast Host
Number of Listeners
Find out how many people listen to this podcast per episode and each month.

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The CMO PodcastvYve & Jim Stengel

Recent Guests

Danielle Pederson
CMO of Amaze
Amaze
Episode: Biggest MarTech Fail You've Ever Experienced?
Benji Block
CEO and founder of Signature Series, which helps expert brands build binge-worthy video content.
Signature Series
Episode: 11 Must-Answer Questions to Build a B2B video
Charlie Grinnell
Co-CEO of RightMetric, which equips marketers with external data signals that AI needs for true accuracy.
RightMetric
Episode: Why Marketers Should Treat AI Like a Frenemy
Noah Rizek
Chief Marketing Officer at Incorta
Incorta
Episode: The most important learning about data at Meta
Noha Rizk
CMO of Incorta, a unified data delivery platform
Incorta
Episode: CMO and Former Meta AI Marketer on AI’s Reality Check
Dave Steer
CMO of Webflow, a platform for building and optimizing websites
Webflow
Episode: Navigating the AI boom with resilient marketing
Blue Bowen
Research Principal at G2
G2
Episode: It's not AI vs. humans, it's Automation vs. Infrastructure
Amanda Martin
Chief Revenue Officer at Mediavine
Mediavine
Episode: Understanding the Media Publishing Landscape
Alex Schultz
CMO and VP of Analytics at Meta
Meta
Episode: Meta's CMO's playbook for digital marketers

Host

Benjamin Shapiro
Host of the MarTech Podcast, Benjamin Shapiro engages thought leaders in discussions about the intersection of marketing and technology, aiming to provide actionable insights and practical strategies for business success.

Reviews

4.6 out of 5 stars from 235 ratings
  • No substance

    The podcast is short yet full of ads. Many good reviews were written by guests. Do not waste your time on this!

    Apple Podcasts
    1
    Jabs2011
    United States2 months ago
  • Long time listener…first time guest

    I’ve been enjoying the MarTech podcast hosted by Ben for a few years now. The MarTech Podcast features actionable content packaged in easy, quick, digestible episodes. I was humbled and honored to be asked to join the show and share some my thoughts on ‘X Led Growth: Which is better for you’ earlier this year. My experience as a guest has been terrific. Thanks Ben and Todd for having me on the show.

    Apple Podcasts
    5
    Rob Freedman
    United States9 months ago
  • Love the pod!

    I was a guest earlier this year and had a great time. Since then I’ve become a fan of the pod and tune in weekly. Great source for marketing, tech, and overall business insights.

    Apple Podcasts
    5
    John Sampogna
    United Statesa year ago
  • Easy Conversations and Great MarTech Content

    I had a fantastic time as a guest on the MarTech Podcast! The conversation was easy and engaging, making it a breeze to share insights. What I really love about MarTech is the incredible range of topics they cover each week—there's always something relevant and insightful for anyone in the marketing space. A big thanks to the MarTech team for the opportunity!

    Apple Podcasts
    5
    Darin @Simple
    Australiaa year ago
  • Can attest the Martech Podcast is full of value!

    I work in marketing and therefore live and die by my understanding of marketing technologies. Benjamin is a killer host and covers all aspects of martech like a pro. Would definitely recommend this podcast to every marketer! -AJ

    Apple Podcasts
    5
    wilcoxaj
    United Statesa year ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Feedback often mentions the valuable takeaways that listeners gain for their marketing strategies, reinforcing its reputation as a must-listen for marketing professionals.
Many reviews highlight the engaging and informative conversations facilitated by the host, indicating a strong appreciation for the quality of content.
Guests also remark positively about their experiences on the podcast, pointing to the quality of the host's questions and the overall organization of the episodes.
Listeners appreciate the range of topics covered and the actionable insights provided by the experts.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

What platform is best for a new creator?
Q: What platform would you suggest a new creator who is starting from Square One use to make their first $100,000?
Creators should focus on building an authentic audience first, choosing platforms that suit their skills and passions such as video for YouTube or podcasts for audio, before transitioning to monetization.
To rebrand, or not to rebrand?
Q: How did you convince your CEO to commit rebranding resources when it can't be measured like something like performance marketing?
Our conversation focused on the importance of velocity and unified branding. Without that, our marketing spend was scattered.
Biggest MarTech Fail You've Ever Experienced?
Q: What's the biggest MarTech fail you've ever experienced?
Danielle shares about integrating three different CRMs during a rebrand and realizing they did not communicate well, which taught her the importance of strategy over just technology.
Three metrics that prove your content strategy is working
Q: What are the three metrics that prove your content strategy is actually working?
Metrics to consider are comments on your content, average view duration, and click-through rates of thumbnails to determine engagement and performance.
11 Must-Answer Questions to Build a B2B video
Q: What drives the content hamster wheel crisis and what's burning out B2B marketing teams?
The pressure from executives to produce content rapidly without clear direction leads to burnout among marketing teams.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
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Age Range
Household Income
Social Media Reach

Frequently Asked Questions About This Podcast

What is This Podcast about and what kind of topics does it cover?

A dynamic exploration of the intersection between marketing and technology, the episodes consistently highlight the experiences of expert marketers who candidly share their personal career journeys. This podcast covers a diverse range of timely topics centered on business growth strategies, with a focus on B2B marketing, AI integration in marketing practices, and the importance of alignment between sales and marketing teams. Listeners can expect insightful discussions around the latest marketing technologies, budget management, and actionable guidance for overcoming common challenges in the marketing landscape, making it a valuable resource for marketers aiming to stay ahead in the rapidly evolving digital world.

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Which podcasts are similar to this podcast?

These podcasts share a similar audience with this podcast:

1. Marketing Against The Grain
2. AI Explored
3. Marketing School - Digital Marketing and Online Marketing Tips
4. The Artificial Intelligence Show
5. The CMO Podcast

How many episodes of this podcast are there?

this podcast launched 8 years ago and published 2360 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on this podcast?

Recent guests on this podcast include:

1. Danielle Pederson
2. Benji Block
3. Charlie Grinnell
4. Noah Rizek
5. Noha Rizk
6. Dave Steer
7. Blue Bowen
8. Amanda Martin

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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