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MedVerse医路人

达维思MedVerse

MedVerse 医路人 —— 记录医药职场的每一步。 在快速变化的医疗健康行业里,每一位职场人都在书写属于自己的“医路”。 MedVerse 医路人,是一档聚焦 医药行业 + 职场成长 的访谈分享类节目。

PublishesDailyEpisodes104Founded5 months ago
Language
ZH-CN
Number of ListenersCategory
Technology

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⚖️ 在医药行业,病例征集(Case Collection)往往处于学术价值与合规红线的深水区。

本期播客将深度剖析全球监管格局的最新变动,复盘辉瑞、罗氏等巨头在数据管控与费用定价上的实战经验,揭秘如何通过主动预警体系将合规风险消灭在萌芽状态。

🗝️ 本期核心合规要点:

• 全球监管风向标

• 数据真实性的双重保险

• 破解报酬合理性迷思:

• 全流程数字化防护

• 技术驱动的合规创新

关于节目

《MedVerse 医路人》是一档聚焦医药行业职业发展、市场与学术推... more

🌐 医药数字营销进入“深水区”,全球药企如何因地制宜?

本期播客将深度拆解辉瑞、诺华、阿斯利康等巨头在全球不同市场的数字化打法。从解决东南亚网络波动的离线功能,到拉美地区的社交化营销矩阵,再到元宇宙与患者端创新,为您提供一份可复制的数据驱动增长指南。

🗝️ 数字营销破局核心实战:

• 全球差异化策略

• 效果评估与预算刻度尺

• 患者端创新(Patient-centricity)

• 2026 前沿黑科技

• 组织与人才

关于节目

《MedVerse 医路人》是... more

💰 在医药消费者化(Healthcare Consumerism)的浪潮下,传统的渠道铺货模式正在失效。

本期播客将深度解析跨国药企如何通过短闭环、深闭环、隐闭环三种模式,重构渠道投资回报率。我们将拆解诺华、辉瑞等巨头的实战路径,教你如何利用“四维评估模型”实现患者价值与商业利润的双赢。

🗝️ 渠道 ROI 闭环的核心战术:

• 三种闭环模式的国际对标

• 心智构建三部曲

• ROI 四维评估模型

• 组织支撑与优化

关于节目

《MedVerse 医路人》是一档聚焦... more

🧭 当你完成指标、积累了足够经验后,下一步该往哪走?是成为制定战术的区域产品经理(RPM),还是成为带领战队攻城略地的地区经理(DM)?

本期播客将深度复盘外企人才评价体系,从能力模型、地域资源到职业终局,助你拨开职场迷雾,做出最适合自己的选择。

🗝️ 晋升选择的实战拆解:

• 岗位画像

• 三大核心选择因子

• 转岗的可能性与“外企特色”

关于节目

《MedVerse 医路人》是一档聚焦医药行业职业发展、市场与学术推广、以及行业趋势观察的播客。

我们希望通过行业解析... more

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MedVerse医路人 launched 5 months ago and published 104 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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