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Artwork for Meme Team: Marketing, Culture, Narrative

Meme Team: Marketing, Culture, Narrative

Sonia Baschez and Amanda Natividad
Duolingo
Protein Marketing
Nostalgia Marketing
Tom Cruise
Zoran Mamdani
Nike
Formula 1
Rory Mcilroy
Space Tourism
AI Literacy
Sesame Street
Netflix
HBO Max
Google
Amazon Ads
Roku
Apple
Tiktok
Lifestyle Marketing
Millennials

Meme Team is a marketing podcast about business, culture, and brand strategy. Marketing isn’t just logic — it’s culture. And this show decodes both. Hosts Sonia Baschez and Amanda Natividad break down real campaigns, cultural moments, and marketing trends with sharp takes and zero fluff. If you care about positioning, storytelling, or why the algorithm is acting weird again, this one’s for you. Ne... more

PublishesWeeklyEpisodes38Founded7 months ago
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BusinessMarketing

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Artwork for Meme Team: Marketing, Culture, Narrative

Latest Episodes

Sonia, Amanda, and guest Kushaan Shah break down how Shopify and Stripe owned Black Friday/Cyber Monday 2025—not through traditional ads, but by spotlighting merchants, building miniature cities by hand, and proving B2B doesn't have to be boring. The... more

YouTube

episode description: sonia and kaleigh break down why traditional marketing is dying and what's replacing it. they cover timothée chalamet's $250 jacket sellout, apple tv's continued failure to market good shows, hulu's genius grocery store hack, lio... more

YouTube

This episode covers five major marketing and media topics: ChatGPT's new group chat feature launching in Asian markets as a potential WhatsApp competitor; Timothée Chalamet's innovative meta-marketing campaign for A24's Marty Supreme that blurs satir... more

YouTube

Sonia and Christina break down consumer brand marketing wins and fails across Apple's glass logo rebrand, Nike's LA murals, Sephora's tone-deaf holiday ad with Mariah Carey, the AI wars between Coca-Cola and Barbour's Wallace & Gromit collab, and the... more

YouTube

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Recent Guests

Kushaan Shah
Lifestyle marketer
Superhuman
Episode: Stripe and Shopify Crushed Black Friday & Cyber Monday
Moshe Izykian
Brand marketing strategist with experience at Lego, Snapchat, Nike, and Toyota.
Episode: Nike Dodgers World Series Ad Analysis | $20K Neo Robot Launch | Grammarly Superhuman Rebrand
Caitlin Rease
Content creator for the San Antonio Spurs
San Antonio Spurs
Episode: The Pitt’s Tuxedo Scrubs, Nike’s New Motto, Lessons from the NBA Spurs
Cristin Culver
Communications consultant who works with founders, in-house teams, and venture capital firms
Episode: Reese Witherspoon’s AI Take, Builder.ai’s Flameout, and Instagram's iPad App
Martin O'Leary
Irish tech marketer and podcast guest
Episode: Weirdness, Wellness, Weapons, and the End of Monoculture | Meme Team 022
Vincenzo Landino
A marketer and the F1 guru known for his insights on Formula 1 and its influence
visubspeed.com
Episode: Attention does NOT equal influence... even if it made you click
Christina Garnett
Built communities and scaled brand advocacy, known as the Godmother of Marketing Twitter.
Episode: Duolingo Goes AI-First, KIND Rebrands, and Brands Bet on the Bots

Hosts

Sonia Baschez
Co-host focusing on marketing strategy and cultural narratives, providing insightful commentary on recent trends.
Amanda Natividad
Co-host specializing in brand storytelling and culture, delivering sharp insights on marketing and communication.

Reviews

5.0 out of 5 stars from 22 ratings
  • Marketing Insights That Resonate!

    This show is a must-listen for anyone serious about navigating marketing trends, pop culture, and strategy. Sonia and Amanda are sharp, funny, and incredibly well-informed. What I love most is how they pull back the curtain on real campaigns and trends with insight that only true professionals in the space could provide.

    So far, each episode has felt like a mini-masterclass in brand storytelling and the cultural forces shaping consumer behavior. I'd say if you care about what’s happening behin... more

    Apple Podcasts
    5
    RJORoman
    United States6 months ago
  • Entertaining but also educational!

    I love that this helps me both catch up on pop culture (aka feel cool) but also dig into some of the underlying marketing and communications principles at play!

    Apple Podcasts
    5
    stressedyoungermillenial
    United States6 months ago
  • Informative & Hilarious

    These ladies know how to keep you entertained while you learn all you ever needed to know about marketing but in a cool way!

    Apple Podcasts
    5
    GreatExpectations!!!
    United States6 months ago
  • Focused and Informative

    Love this podcast. Love their PoV and how they focus on topics. Makes for a quick digestible listen.

    Apple Podcasts
    5
    Shellshell47
    United States6 months ago
  • blud

    mtta reference

    Apple Podcasts
    1
    Todd's kids
    United States7 months ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Many reviews highlight the effectiveness of combining education and entertainment, making it a favorite among those in creative roles.
Listeners appreciate the insightful breakdowns of marketing trends and their cultural implications, often noting the engaging and humorous presentation of content.
The show is praised for making complex subjects accessible to a wider audience, fostering both professional growth and personal interest in pop culture.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

Reese Witherspoon’s AI Take, Builder.ai’s Flameout, and Instagram's iPad App
Q: Could you elaborate a little bit more for our audience what bridging is?
It's saying what you want to say, saying another statement and then kind of bridging back to the topic at hand.
Kiss Cam Crisis Comms, Colbert Cancelled, Delta's AI, & Dumb Logo Updates
Q: Should employees lose their jobs over personal scandals?
Yes, especially when in leadership positions, as they set the company's culture.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
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Household Income
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Frequently Asked Questions About Meme Team: Marketing, Culture, Narrative

What is Meme Team: Marketing, Culture, Narrative about and what kind of topics does it cover?

Focused on the intersection of marketing and culture, the podcast covers a range of topics including brand strategies, consumer behavior, and cultural phenomena. The hosts engage with current marketing trends, dissecting real-life campaigns and drawing insights from notable events in pop culture to help listeners understand the underlying narratives that influence consumer engagement. Each episode incorporates amusing commentary while maintaining a clear educational focus, making it ideal for both marketing professionals and anyone interested in the intricacies of brand storytelling and cultural dynamics. This podcast presents a unique blend of entertainment and education, making complex marketing concepts accessible and enjoyable.

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1. Pivot

How many episodes of Meme Team: Marketing, Culture, Narrative are there?

Meme Team: Marketing, Culture, Narrative launched 7 months ago and published 38 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Meme Team: Marketing, Culture, Narrative?

Recent guests on Meme Team: Marketing, Culture, Narrative include:

1. Kushaan Shah
2. Moshe Izykian
3. Caitlin Rease
4. Cristin Culver
5. Martin O'Leary
6. Vincenzo Landino
7. Christina Garnett

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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