Mobil-Strategi
Plead70% af trafik til digitale medier kommer via mobilen, og brugernes adfærd og krav her, er markant anderledes i forhold til desktop. Når brugerne lander på et website via mobilen, vil de ofte være der i halvdelen af tiden, se halvdelen af siderne og konverteringerne vil ofte være halvdelen - i forhold til desktop!Det er selvfølgelig en udfordring for langt de fleste virksomheder, og derfor er det a... more
| Publishes | Monthly | Episodes | 7 | Founded | 3 years ago |
|---|---|---|---|---|---|
| Language | Danish | Categories | BusinessMarketing | ||
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Jeg havde et mål om, at lave en længere og uddybende artikel om det mobile medie - med masser af video, og den er nu på min blog på plead.dk - men, nu får du også artiklen som et afsnit i podcasten her.
I dec. 2022 afholdte jeg to foredrag om det m... more
Langt de fleste e-mails, og dermed også nyhedsbreve, åbnes på mobilen, og på mange måder har det betydning for din e-mail marketing strategi. Jeg har tidligere talt om en halvering af konverteringsrater på websites pga. mobilen, og et vigtigt redskab... more
I dette afsnit har jeg besøg af Lars Skjoldby fra Skjoldby&co, og vi skal tale om Google og mobilen. Google er på alle måder en vigtig del af en digital strategi, og derfor taler jeg først med Lars overordnet om det at få succes på Google, og herefte... more
I det her afsnit vil jeg gennemgå den digitale købsrejse som er fundamentet i mit arbejde, og da 70% af al digital trafik kommer via mobilen, er det selvfølgelig en model som jeg løbende vil referere til, når vi efter dette afsnit for alvor dykker ne... more
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Apple Podcasts | #34 |  Denmark/Business/Marketing |
Apple Podcasts | #243 | Denmark/Business |
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Which podcasts are similar to Mobil-Strategi?
These podcasts share a similar audience with Mobil-Strategi:
1. Marketing Brief
2. Finans Podcast
3. Store Penge
4. Det, vi taler om
5. Genstart
How many episodes of Mobil-Strategi are there?
Mobil-Strategi launched 3 years ago and published 7 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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