Modern Marketing + Measurement
Advertising WeekExploring the evolving landscape of analytics, attribution and marketing performance and expert insights, industry trends and actionable strategies.
| Publishes | Weekly | Episodes | 13 | Founded | 4 months ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | BusinessMarketing | |||
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Latest Episodes
In this episode of Modern Marketing and Measurement, Phil Acton, Country Manager UK at Adform, joins the show to explore how Europe’s independent ad tech is reshaping modern marketing through greater transparency, stronger identity foundations, and a... more
In this episode of Modern Marketing and Measurement, Snowflake’s Global Head of Media, Entertainment, and Adtech Dennis Buchheim breaks down how a unified data foundation, composable technology, and emerging AI capabilities are reshaping the way bran... more
Welcome back to Modern Marketing and Measurement, I’m joined today by the Senior Vice President of Digital Media at Hawthorne Advertising, Paul Her-Sturm.
We discuss blending linear and connected TV with smart measurement and localized targeting. Pa... more
In this episode of Modern Marketing and Measurement, we sit down with Marie Binet from Fuse, Omnicom’s global sports and entertainment agency, to explore why sponsorship has evolved far beyond logos on a pitch. Marie breaks down how modern partnershi... more
Reviews
- Exceptional pod!
Adweek gets some very interesting guests! Kudos! There’s great insights and objective opinions in almost every episode.
Apple Podcasts5Steve Kim II
United States2 months ago
Chart Rankings
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #94 |  Colombia/Business/Marketing |
Apple Podcasts | #213 |  Israel/Business/Marketing |
Audience Metrics
Listeners, social reach, demographics and more for this podcast.
| Listeners per Episode | Gender Skew | Location | |||
|---|---|---|---|---|---|
| Interests | Professions | Age Range | |||
| Household Income | Social Media Reach | ||||
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1. Pivot
How many episodes of Modern Marketing + Measurement are there?
Modern Marketing + Measurement launched 4 months ago and published 13 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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