Building With Buyers: Startup Marketing and Growth Fueled By Customers
Anna FurmanovYou think your product is amazing and feel like more people should be buying. But the road is long and slow. It feels like you're stuck. There's always one thing I ask: have you talked to your customers? This is a show that explores the role that customers play in helping companies build to their next level of growth. Hosted by Anna Furmanov. Anna turns customer insights into compelling positionin... more
| Publishes | Weekly | Episodes | 272 | Founded | 5 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | BusinessMarketing | |||
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Latest Episodes
In the last episode (270), Caitlin Sullivan (AI + Customer Research expert) asked me "what would have to change for you to feel that AI is trustworthy?" It's a really good question and I answer it in this short episode.
Subscribe to Building With Bu... more
I know, I know. Season 5 wrapped up. But I couldn't help myself.
Caitlin Sullivan is an expert in AI for Customer Research. She trains growth-ready product & design teams to know their customers faster. Clients include YouTube, Spotify, Ramp, Meta, ... more
Thanks for being here, for listening, for collaborating, thanks for sharing episodes with others, for sharing stuff with me - when people DM me on LI with their fave episodes - for leaving a review, thank you for all of it. Here's the link to the art... more
To wrap the year, my client Navattic invited nine of their marketing advisors (including me!) for an open panel on what’s working and what’s worn out from 2025, and where we're placing big bets for 2026. ~300 ppl registered.
A few highlights -
Wor... more
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Reviews
- Amazing Host. Wonderful Guests. Great Topics.
Anna is ahead of the curve, and she’s actively helping startups and growing companies take a buyer-centric approach to marketing and growth. The landscape has shifted over the last several years, and along with her guests she is helping to shape how we are evolving as marketers to get a seat at the table and make a lasting impact.
Apple Podcasts5AJStonehouse
United States6 months ago - Top-tier guests
No fluff interviews with some of the best marketers around.
Apple Podcasts5evforijaUnited States2 years ago - Great listen!
I’m a huge fan of Anna’s perspective and how she relates to her guest. A must listen!
Apple Podcasts5amcgoveaUnited States2 years ago - Solid insight and on target content
I’ve listened to Anna now for quite a few weeks. I’ve been looking for a podcast that fits the needs of being in marketing early on in a startup and have connected with the episodes Anna is creating. I am finding the quality of guestss to be high, conversational nature fun and the themes relevant. Thank you and looking forward to the next episode.
Apple Podcasts5h011yw00dUnited States2 years ago - Solid insight and on target content
I’ve listened to Anna now for quite a few weeks. I’ve been looking for a podcast that fits the needs of being in marketing early on in a startup and have connected with the episodes Anna is creating. I am finding the quality of gears to be high, conversational nature fun and the themes relevant. Thank you and looking forward to the next episode.
Apple Podcasts5h011yw00dUnited States2 years ago
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Apple Podcasts | #73 |  New Zealand/Business/Marketing |
Apple Podcasts | #139 |  Belgium/Business/Marketing |
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Frequently Asked Questions About This Podcast
What is This Podcast about and what kind of topics does it cover?
Content focuses on the pivotal role that customers play in driving growth for startups and businesses. Episodes explore tactics and strategies centered around customer engagement, insights, and advocacy, emphasizing how real-life customer interactions can lead to innovative marketing approaches and robust business models. The host frequently invites industry experts to share profound insights, thus blending expert opinion with actionable advice for listeners. Notable themes include customer marketing, retention strategies, and the importance of understanding customer experiences, making it an invaluable resource for marketers and startup founders alike.
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How many episodes of this podcast are there?
this podcast launched 5 years ago and published 272 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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What guests have appeared on this podcast?
Recent guests on this podcast include:
1. Caitlin Sullivan
2. Kevin Lau
3. Melanie Paddock
4. Shannon Howard
5. Aditya Vempaty
6. Isaac Ware
7. Mark Huber
8. Hannah Shamji
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