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MOVEMENT - Branding for the bike industry

ADLIPS Branding Studio
Community Building
Emotional Branding
Bike Industry
Cargo Bikes
Bicycle Industry
Bicycles
Cycling
Sustainability
E-Bikes
Consumer Engagement
Branding
Propain Bicycles
Electric Bikes
Outdoor Industry
Performance Vs. Lifestyle
Mountain Biking
Gravel Bikes
Economic Forces
Transportation Policy
Tour De France

Together with thought leaders of our industry and branding specialists, we are discussing the art of emotional brand building Gain insights into marketing, positioning, and creativity, get inspired, and broaden your perspective on branding and the bike business with us. There are episodes available either in German or in English. This podcast is brought to you by ADLIPS, a branding studio for the ... more

PublishesTwice monthlyEpisodes30Founded2 years ago
Number of ListenersCategories
EntrepreneurshipBusiness

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Artwork for MOVEMENT

Latest Episodes

In dieser kompakten Ausgabe erzählen Kerstin Kortekamp und Carsten Wien, wie Werte, Haltung und echte Leidenschaft aus einem kleinen Laden im Herzen Düsseldorfs eine überregional bekannte Adresse für Fahrradkultur gemacht haben.

Wir sprechen darüber... more

In this episode, Tim sat down with photographer Sven Martin at his home above the ocean in Gordon’s Bay South Africa.

Before becoming one of the most influential visual voices in mountain biking, Sven lived both sports from the inside — as a pro sk... more

YouTube

In dieser Episode des MOVEMENT Podcasts, sprechen wir mit Ulrich Prediger, dem Gründer von JobRad – dem Mann, der das Dienstrad in Deutschland etabliert hat und damit ein neues Kapitel in der Geschichte der Fahrradmobilität aufgeschlagen hat.

Aus ei... more

In diesem MOVEMENT MOMENT blicken wir mit Anatol Sostmann von ROSE Bikes auf die Entwicklung einer Marke, die sich in den letzten Jahren radikal neu erfunden hat – vom traditionellen Händler zur modernen Bike Brand mit eigener Produkt- und Designphil... more

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Recent Guests

Dr. Stefan Carsten
Futurist, consultant, and author
Episode: 025 – Die Zukunft der Mobilität: Chancen für die Fahrradbranche – mit Dr. Stefan Carsten
Malthe Luda
Founder of the GroupRides.cc platform
GroupRides.cc
Episode: 023 – GROUPRIDES.CC, Community Rides als Markenerlebnis – mit Malthe Luda
Nicole Lunzer
Vice President of Brand at WOOM Bikes
WOOM Bikes
Episode: 022 - WOOM, think like a child & act like a pro - mit Nicole Lunzer
Roman Arnold
Founder and Chairman of CANYON, leading brand in the bike industry.
CANYON
Episode: 020 – CANYON, wenn Marke etwas sehr persönliches ist – mit Roman Arnold
Norman Bielig
Founder and managing director of the creative agency Desire Lines.
Desire Lines
Episode: 017 - Community first! Wie Marken echte Nähe schaffen - mit Norman Bielig
Benno Benziger
Founder of Elektra and BennoBikes, noted for his contributions to the cargo bike category.
Episode: 016 - ELECTRA & BENNO Bikes, zwischen Funktion, Lifestyle & Innovation - mit Benno Bänziger
Matthias Riegel
Former political communicator for the Green Party, expert in societal dynamics and attention economies, now working within the bike industry
Zukunft Fahrrad
Episode: 015 - Neue Allianzen & klare Botschaften. Das Fahrrad als politisches Statement - mit Matthias Riegel
Duke Agyapong
A standout creative and prominent brand advocate for inclusivity in cycling, self-taught bike mechanic, and model.
Rapha
Episode: 013 - Inclusivity and Creativity in Cycling Culture - with Duke Agyapong
Alina Jäger
Content creator and passionate cyclist
Episode: 012 - CLIPPEDINANDFREE, viel mehr als nur Sunshine & Screentime, das Leben als Bike Influencerin - mit Alina Jäger

Hosts

Tim Teale
Content Director and Producer, Host focusing on branding for the bike industry.
Marius Burgmann
Host of the podcast, focusing on emotional branding in the bike industry.
Dominik Wieschermann
Host of the podcast, discussing branding and marketing within the bike sector.
Mike Magduschewski
Host focused on branding in the bike industry.

Reviews

5.0 out of 5 stars from 51 ratings
  • Absolut hörenswert

    Absolut empfehlenswerter Podcast für Alle die etwas mit der Bikebranche zu tun haben. Freue mich sehr auf weitere Sendungen.

    Apple Podcasts
    5
    Volker R-Punkt
    Germanya year ago
  • Rose Bikes

    Sehr interessanter Podcast 👍

    Apple Podcasts
    5
    Otti Bike
    Germanya year ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners find the content highly relevant and insightful, especially for professionals in the bike industry.
The podcast is praised for its engaging discussions and expert guests.
Feedback indicates that listeners appreciate the blend of emotional branding and practical marketing strategies.

Chart Rankings

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Talking Points

Recent interactions between the hosts and their guests.

026 - JobRad und wie man das Rad doch neu erfinden kann: Das Dienstrad – mit Ulrich Prediger
Q: Wie ist die Entscheidung gefallen, mit dem SC Freiburg einen Bundesligisten zu sponsern?
Wir wollten eine breitere Zielgruppe erreichen und fanden, dass die Werte von SC Freiburg und JobRad gut zusammenpassen.
026 - JobRad und wie man das Rad doch neu erfinden kann: Das Dienstrad – mit Ulrich Prediger
Q: Was sind die größten Herausforderungen, denen sich die Fahrradleasing-Branche derzeit gegenübersieht?
Die Branche hat mit dem Preisverfall und den vielen Einzelkämpfen zu kämpfen, was das Wachstum und die gemeinsamen Interessen gefährdet.
025 – Die Zukunft der Mobilität: Chancen für die Fahrradbranche – mit Dr. Stefan Carsten
Q: What immediate recommendations would you give to our bicycle industry to stimulate the mobility transition?
Engage in communication with community members, reduce product offers, and create inviting spaces in bike shops that promote local engagement.
025 – Die Zukunft der Mobilität: Chancen für die Fahrradbranche – mit Dr. Stefan Carsten
Q: What makes you hopeful about the mobility transition in Germany?
The direction is clear and optimistic, but the speed is the challenging part. Cities like Munich and Hamburg are progressing in a positive direction.
025 – Die Zukunft der Mobilität: Chancen für die Fahrradbranche – mit Dr. Stefan Carsten
Q: What is your motivation behind focusing on mobility changes?
The life of my children, because the way traffic is currently designed cannot continue. We need a drastic change in approach to mobility and urban living.

Audience Metrics

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Frequently Asked Questions About MOVEMENT

What is MOVEMENT about and what kind of topics does it cover?

This podcast offers an insightful exploration of emotional brand building within the bike industry, featuring discussions with leading experts and branding specialists. By focusing on marketing strategies, creativity, and the importance of positioning, it aims to inspire listeners and broaden their understanding of how branding can effectively resonate with consumers. Episodes delve into significant themes such as sustainability, community engagement, and storytelling in branding, appealing to those interested in the intersections of commerce and passion for cycling.

Where can I find podcast stats for MOVEMENT?

Rephonic provides a wide range of podcast stats for MOVEMENT. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to MOVEMENT and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.

How many listeners does MOVEMENT get?

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What are the audience demographics for MOVEMENT?

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How many subscribers and views does MOVEMENT have?

To see how many followers or subscribers MOVEMENT has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to MOVEMENT?

These podcasts share a similar audience with MOVEMENT:

1. Radio RTW
2. Besenwagen - der Radsport Podcast
3. Ulle & Rick
4. SCYENCE Podcast
5. Faszination Rennrad - der ROADBIKE-Podcast

How many episodes of MOVEMENT are there?

MOVEMENT launched 2 years ago and published 30 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact MOVEMENT?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for MOVEMENT?

Rephonic pulls ratings and reviews for MOVEMENT from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

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Rephonic provides full transcripts for episodes of MOVEMENT. Search within each transcript for your keywords, whether they be topics, brands or people, and figure out if it's worth pitching as a guest or sponsor. You can even set-up alerts to get notified when your keywords are mentioned.

What guests have appeared on MOVEMENT?

Recent guests on MOVEMENT include:

1. Dr. Stefan Carsten
2. Malthe Luda
3. Nicole Lunzer
4. Roman Arnold
5. Norman Bielig
6. Benno Benziger
7. Matthias Riegel
8. Duke Agyapong

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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