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难得正经|商业版今夜不设防

Iris的小宇宙

在八卦中探索有意思的品牌商业世界 CK:20余年零售经验,独立咨询师,公众号《CK商业逻辑研究》 Iris:宝洁品牌大学校长->新消费CMO->创业 + 做点咨询

PublishesWeeklyEpisodes19Founded4 months ago
Language
ZH-CN
Number of ListenersCategory
Business

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Artwork for 难得正经|商业版今夜不设防

Latest Episodes

🎙️主播CK,零售行业老司机,目前在做独立咨询师,WX搜CK商业逻辑看他的精彩文章

🎙️主播Iris,宝洁做过品牌大学校长,做过CMO,创过业,现在主要做咨询,个人播客,还可以在小红书视频号看视频

🎙️嘉宾「图南」,茶饮行业产品专家,WX公众号图南在这里

本期我们将探讨一个看似矛盾的现象:为何品牌一边渴望「生椰拿铁」式大单品,一边每年狂推2000款新品?图南直言:「大单品是偷懒的词——它只是企业能力的外显,而非原因。」节目中,她拆解了瑞幸「生椰家族」背后的供应链闪电战、蜜雪冰城柠檬水... more

🎙️主播CK,零售行业老司机,目前在做独立咨询师,WX搜CK商业逻辑看他的精彩文章

🎙️主播Iris,宝洁做过品牌大学校长,做过CMO,创过业,现在主要做咨询,个人播客,还可以在小红书视频号看视频

--------- 我是分界线----------

00:00:05 白酒股最近的大起大落引发的群内乱斗

00:10:09 场景变迁带来的酒文化变化

00:17:39 日本市场可以抄什么作业?

00:27:47 新酒饮的十字路口:Rio向左,梅见向右

00:44:52 渠道拓展策略 more

🎙️主播CK,零售行业老司机,目前在做独立咨询师,WX搜CK商业逻辑看他的精彩文章

🎙️主播Iris,宝洁做过品牌大学校长,做过CMO,创过业,现在主要做咨询,个人播客,还可以在小红书视频号看视频

本期讨论谨代表个人观点,也欢迎加小助理入群iriswang042♥️

你有没有见过那种,一边喊着「我只喝可口可乐」,一边在超市货架前犹豫不决的消费者? 作为品牌的从业者,有没有遇到过想把复购率和用户忠诚度做起来,但屡战屡败屡败屡战?

这是一期比较学术的讨论,CK和Iris展开讨论了关于品牌... more

🎙️主播CK,零售行业老司机,目前在做品牌咨询,微信搜CK商业逻辑看他的精彩文章

🎙️主播Iris,宝洁做过品牌大学校长,做过CMO,创过业,现在主要做咨询,个人播客,还可以在小红书视频号看视频

🎙️串台主播睿之,瓶装即饮咖啡 黑石真金创始人,曾是iris的宝洁同事,简爱酸奶的联创

本期讨论谨代表个人观点,也欢迎加小助理入群iriswang042♥️

=======我是时间轴=========

🟢 Part 1 创业起点与市场蓝图:从「黑石真金」看咖啡赛道的冰与火

00:01... more

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3. 摸鱼早报
4. 知行小酒馆
5. 半拿铁·周刊

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难得正经|商业版今夜不设防 launched 4 months ago and published 19 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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