
I Børsens Native Advertising podcast-serie kan du blive klogere på, hvad native advertising er, hvordan det virker, hvordan man producerer det, og hvordan du kan bruge det som en del af din content strategi. Værterne er: Stine Bjerre Herdel og Maria Rossen, Børsen Creative.
| Publishes | Monthly | Episodes | 19 | Founded | 7 years ago |
|---|---|---|---|---|---|
| Language | Danish | Categories | BusinessMarketingManagement | ||

For tredje år i træk har dagbladet Børsen undersøgt, hvordan brugerne forholder sig til annoncørbetalt indhold i nyhedsmedier, og hvordan denne type af indhold skal produceres for at være både troværdigt og effektivt.
Undersøgelsen viser en stigning... more
Hvordan man skaber værdi og relevans med branded content i en skrøbelig samfundskontekst præget af følsomme dagsordener som en pandemi, #metoo osv. I dette afsnit taler vi om brand safety – om hvordan man passer på sit brand og kommunikerer troværdig... more
Flere og flere brands kommunikerer om bæredygtighed – men det kan være en svær balancegang, hvor man i stedet for at blive opfattet som klima-helt bliver stemplet for at lave greenwashing.
I dag kræver forbrugerne både gennemsigtighed og et reelt bi... more
Når du skal udvikle gode historier, der overrasker og engagerer din målgruppe, så er det på med ja-hatten. I dette tilfælde ja-huen.
Når du skal udvikle gode historier, der overrasker og engagerer din målgruppe, så er det på med ja-hatten. I dette t... more
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How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #212 |
Listeners, social reach, demographics and more for this podcast.
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Native Advertising launched 7 years ago and published 19 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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