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No Appointment Necessary

Michael Schumacher - HMDG

This is the podcast clinic owners listen to when they’re done with gurus, funnels, blueprints, and templates pretending to be strategy. No hacks. No 'proven' 10X systems.

This comes from HMDG. We have worked with more than 1,000 MSK clinics. We see the accounts, the utilisation rates, the failed ideas, the profitable ideas, and the reality behind the noise. We do not deal in theory. We deal in nu... more

PublishesDailyEpisodes13Founded6 days ago
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BusinessMarketingHealth & Fitness

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Latest Episodes

Overview

Most people in MSK talk about “community” like it’s a slogan. Jack Chew actually built one.

In this episode of No Appointment Necessary, Michael sits down with Jack, founder of Physio Matters, co-creator of Therapy Live and clinic owner at... more

Overview:

From Clinic Owner to Marketing Consultant: Mark Reid on What Really Sinks MSK Clinics

Mark Reid used to run a physio clinic. Now he works inside one of the UK’s biggest MSK marketing agencies. In this episode, Michael Schumacher and Mark ... more

Overview:

There has been more noise about MSK acquisitions in the last two years than in the previous twenty. Most clinicians still misunderstand what M&A actually is, what private equity is, and why so many clinics are suddenly being bought. In thi... more

Overview

This one is chaos, honesty and a masterclass in how a small clinic becomes a serious force. Emily from LR Podiatry joins Michael for a conversation that swings from musical theatre to burnout to rebuilding a clinic from the ground up. If yo... more

Overview

Most clinic owners try to grow by “doing more physio.” Patrick didn’t. He built a full ecosystem. He took over a strip club, turned it into a medical clinic, built a second site, hired 18 staff, and created a brand so strong that patients n... more

Overview

Most clinic owners talk about taking risks. Andy actually did it. He bought a declining osteopathy clinic, rebuilt it from the inside out, then opened a second business across the road with no plan, no sleep, a newborn child and a stomach u... more

Overview:

When HMDG sold, most people assumed it was a simple acquisition. It wasn’t. Michael Schumacher sits down with new owner Ben Marcilhacy to talk openly about buying an agency, why he walked away from building a clinic group, and what he’s le... more

Overview:

Clinics keep saying there is a “shortage” of MSK clinicians. There usually is not. In this episode, Michael Schumacher and Laura Gilham from Recruit Therapists pull apart why most clinics struggle to hire, what good recruiters actually do,... more

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