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Artwork for Novel Marketing

Novel Marketing

Thomas Umstattd Jr.
Book Marketing
Book Pre-Orders
Building Online Communities
Author Media
Amazon
Reedsy
Webinars
Technology
Self-Publishing
Editing
Indie Publishing
Community Management
Publishing
Circle.so
Author Marketing
Budgeting For Authors
Cover Design
Kindle Unlimited
Jordan Peterson
New York Times Bestseller List

The longest-running book marketing podcast in the world. This is the show for writers who want to build their platform, sell more books, and change the world with writing worth talking about. Whether you self publish or are with a traditional house, this podcast will make book promotion fun and easy. Thomas Umstattd Jr. interviews publishers, indie authors, and bestselling traditional authors abou... more

PublishesWeeklyEpisodes481Founded12 years ago
Number of ListenersCategories
BooksMarketingBusinessArts

Listen to this Podcast

Artwork for Novel Marketing

Latest Episodes

ChatGPT used to be the go-to AI for authors, but it's no longer the best choice for every task. New models like Claude, Gemini, Perplexity, and Grok are outperforming it in specific areas, from creative writing to research to automation.

In this wee... more

I am not a big fan of Substack for novelists. Most novelists are better off using the free version of Kit and WordPress. However, Substack is a completely different story for nonfiction authors.

If you’re a nonfiction author who wants to grow your p... more

Hardcover books are back. Beautiful, premium, collector-quality editions are gaining momentum with readers who want books that look and feel special. But how do you know if you should create a premium hardcover edition of your book?

In this week’s e... more

Authors talk about “the algorithm” the way the little aliens in Toy Story talk about “the claw.” Does the algorithm randomly choose your book, or is someone else controlling the claw?

In this week’s episode, you’ll discover what we know about how Am... more

Key Facts

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Number of Listeners
Find out how many people listen to this podcast per episode and each month.

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Recent Guests

Jason Hamilton
Fantasy author who teaches authors how to make AI work without sacrificing ethics or creativity
Host of The Nerdy Novelist YouTube channel
Episode: Why Some Authors Are Ditching ChatGPT Entirely
James Cary
Screenwriter and author, host of the Stand Up Theologian Podcast, runs multiple Substack accounts.
Episode: A Nonfiction Author’s Guide to Substack
Paul Millerd
Independent author with two books, The Pathless Path and Good Work, writing about life and work
Episode: Should You Create a Premium Hardcover Edition of Your Book?
Nanette Potter
Author of Deception's Edge
Episode: Stop Wasting Money on Ink: 2025 Printer Guide for Authors
Bryan Canter
An author, independent publishing consultant, audiobook consultant, and retired army officer.
MyWord Publishing
Episode: How to publish your audiobook through ACX
Josiah DeGraaf
Fantasy author and program director of the Young Writers Workshop.
Young Writers Workshop
Episode: How to Build an Email List before publishing your novel
Sarah Sawyer
Award-winning, inspirational author, speaker, and Choctaw storyteller
Choctaw Nation of Oklahoma
Episode: Triple Your Writing Speed with Dictation
Dale L. Roberts
Successful YouTuber and award-winning author of 'Secrets of the Permafree Book'
Episode: How to Boost Sales With Permafree Books
Joe Walters
Founder of the Independent Book Review and author of the book, The Truth About Book Reviews, an insider's guide to getting and using reviews to grow your readership.
Independent Book Review
Episode: How to Get More Book Reviews

Host

Thomas Umstattd Jr.
Host and expert in book marketing, he provides insightful analysis and practical strategies to help writers succeed in their publishing journeys.

Reviews

4.7 out of 5 stars from 498 ratings
  • Very Useful Resource

    Very informative for Nic Bettauer’s new novella Canary. It’s riveting, cinematic, thought-provoking, thrilling, and genuinely human. Not only that—funny This podcast is helping us with marketing for Nic and Canary.

    Apple Podcasts
    5
    Tea Dodge
    United Statesa month ago
  • Perfect for new authors!

    This podcast has been a godsend as I have been preparing to release my first nonfiction book! Excellent and factual content.

    Apple Podcasts
    5
    T.Michelle.Monique128
    United States3 months ago
  • The essential podcast for any new or established author

    If you are like me and you’ve been searching the Internet for months or years to find a resource that will teach you how to self publish hybrid published indie published, but the advice is always contradictory all over the map and stop searching and start listening to the novel Marketing podcast. Thomas Umstattd Jr. is an incredible resource not to mention just a terrific guy who has advice that cuts through the fluff and gets right to the heart of what will help you sell more books and write be... more

    Apple Podcasts
    5
    Ocaptain33
    United States3 months ago
  • Too political

    Just want marketing and novel news, not political commentary

    Apple Podcasts
    1
    Shd3940
    United States3 months ago
  • Has been a resource for me for 10 years!

    When I first got into book marketing, I didn’t know where to start. I read books, listened to podcasts, watched videos, and then started experimenting. I was so glad to have these resources in my corner. Novel Marketing and Thomas Umstattd Jr. was one of my top resources then, and he remains one now. Up to date, real, and brimming over with experience, this podcast should definitely be on your short list for book marketing resource essentials. (And I was a guest once!)

    Apple Podcasts
    5
    Joe @ IBR
    United States4 months ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners find the podcast a vital resource for both the novice and experienced author.
There is a wealth of practical advice on book marketing strategies that listeners appreciate.
The host is frequently praised for delivering actionable insights in a down-to-earth manner.
Several opinions indicate strong enjoyment of the engaging content shared by industry experts.
Some feedback suggests a preference for focusing solely on marketing without political commentary.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#190
United States/Arts/Books
Apple Podcasts
#124
United Kingdom/Arts/Books
Apple Podcasts
#97
Australia/Arts/Books
Apple Podcasts
#238
Australia/Arts
Apple Podcasts
#28
United Arab Emirates/Arts/Books
Apple Podcasts
#48
United Arab Emirates/Arts

Talking Points

Recent interactions between the hosts and their guests.

A Nonfiction Author’s Guide to Substack
Q: How can nonfiction authors use Substack to grow, engage and monetize their expertise?
Nonfiction authors can leverage Substack to attract readers by sharing their expertise, engaging them through regular content, and monetizing their writing through paid subscriptions, all while benefiting from a simple, clean platform that facilitates direct reader engagement.
How to Build an Email List before publishing your novel
Q: What kind of things would you write about in your emails?
Josiah focused on story analysis and discussing themes that resonated with his audience, rather than teaching writing.
How to Build an Email List before publishing your novel
Q: So how did you find your Timothy?
Josiah shared that he chose three different Timothys representing his target audience, which helped him visualize and tailor his content to specific readers.
Triple Your Writing Speed with Dictation
Q: What psychological barriers do authors face when starting dictation?
They often feel vulnerable and self-conscious when vocalizing their stories, which leads to hesitation or failure.
Triple Your Writing Speed with Dictation
Q: How did you get started? What was your first foray into dictation?
Sarah shares her initial attempts with dictation, including experiences with Dragon Dictation and how she struggled before mastering the technique.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About Novel Marketing

What is Novel Marketing about and what kind of topics does it cover?

Focusing on the intricacies of book marketing, this podcast caters to writers looking to enhance their publishing success. It offers practical advice through discussions surrounding various publishing strategies, including both self-publishing and traditional routes. Topics commonly addressed include mastering Amazon's algorithms, utilizing social media for marketing, building author platforms, and best practices for leveraging book reviews and email marketing. Listeners benefit from expert insights shared by successful authors and industry professionals, providing them with the tools needed to navigate the competitive landscape of the publishing world effectively. What sets this podcast apart is its engaging and actionable content, aimed a... more

Where can I find podcast stats for Novel Marketing?

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How many listeners does Novel Marketing get?

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What are the audience demographics for Novel Marketing?

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How many subscribers and views does Novel Marketing have?

To see how many followers or subscribers Novel Marketing has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to Novel Marketing?

These podcasts share a similar audience with Novel Marketing:

1. The Creative Penn Podcast For Writers
2. Author Update
3. Christian Publishing Show
4. Self-Publishing with ALLi
5. Self Publishing Insiders

How many episodes of Novel Marketing are there?

Novel Marketing launched 12 years ago and published 481 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Novel Marketing?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for Novel Marketing?

Rephonic pulls ratings and reviews for Novel Marketing from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

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How do I access podcast episode transcripts for Novel Marketing?

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What guests have appeared on Novel Marketing?

Recent guests on Novel Marketing include:

1. Jason Hamilton
2. James Cary
3. Paul Millerd
4. Nanette Potter
5. Bryan Canter
6. Josiah DeGraaf
7. Sarah Sawyer
8. Dale L. Roberts

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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