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Marketing Operations
Revenue Operations
Marketing Analytics
Account-Based Marketing
Customer Success
Martech Solutions
Statistical Tools
Marketing Automation
Target Account Selection
Conversion Rates
KPI
Data Governance
E-Commerce
Sales Operations
Partnership Leaders
Buying Committee
Sales Alignment
Nearbound Go-To-Market
Adobe
Cloudflare

Ops Cast, by MarketingOps.com, is a podcast for Marketing Operations Pros by Marketing Ops Pros. Hosted by Michael Hartmann, Mike Rizzo & Naomi Liu

PublishesWeeklyEpisodes238Founded5 years ago
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Artwork for Ops Cast

Latest Episodes

Text us your thoughts on the episode or the show!

In this episode of Ops Cast, we dig into what it really takes to build demand generation and revenue marketing capability inside a large enterprise organization.

Michael Hartmann is joined by Rachel... more

Text us your thoughts on the episode or the show!

In this episode of Ops Cast, we are talking about metrics, but not dashboards, tools, or attribution models for their own sake.

Michael Hartmann is joined by our guest Josh McClanahan, Co-Founder an... more

Text us your thoughts on the episode or the show!

In this special episode of Ops Cast, Michael Hartmann is joined by Mike Rizzo and Naomi Liu for a wide-ranging, unscripted discussion about the origins of Ops Cast, the early days of live audio exper... more

Text us your thoughts on the episode or the show!

In this episode of Ops Cast, hosted by Michael Hartmann and powered by MarketingOps.com, Michael is joined by Ivelisse Arroyo, Marketing Operations Leader and Executive Advisor on Go-To-Market Operat... more

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Recent Guests

Josh McClanahan
Co-founder and CEO of AccountAim, with a background in business operations and finance.
AccountAim
Episode: Metrics That Matter: Turning RevOps Data into Executive Decisions with Josh McClanahan
Ivelisse Arroyo
Marketing Operations Leader and Executive Advisor on Go-to-Market Operations
Episode: What Would It Look Like If Marketing Gets Embedded Throughout the Organization?
Jaime López
Head of Marketing at Ververica
Ververica
Episode: Leading With Intent: Values-Based Leadership in Marketing Ops with Jaime López
Lauren McCormack
Lead Strategist for the B2B Experience Platform at Kaiser Permanente
Kaiser Permanente
Episode: From Campaigns to the Boardroom: Rethinking Marketing Ops with Lauren McCormack
Aaron Karpaty
Senior Director of Strategic Growth at Captello
Captello
Episode: From Chaos to Clarity: Fixing Event Data and Proving Revenue Impact with Aaron Karpaty
Richard Wasylynchuk
VP of Marketing Operations at Trulio and currently serving as the Interim Head of Marketing
Trulio
Episode: Why the Next Generation of CMOs Will Come from Marketing Ops with Richard Wasylynchuk
Nadia Davis
VP of Marketing at CaliberMind
CaliberMind
Episode: The Data Disconnect: Restoring Common Sense and Context to Marketing Analytics
Misha Salkinder
VP of Technical Delivery at CaliberMind
CaliberMind
Episode: The Data Disconnect: Restoring Common Sense and Context to Marketing Analytics
Spencer Tahil
Founder and Chief Growth Officer at Growth Alliance
Growth Alliance
Episode: From Tasks to Transformation: Scaling AI Adoption in Marketing with Spencer Tahil

Hosts

Michael Hartmann
Host and Co-host, engages in discussions about marketing operations, AI, and community building.
Mike Rizzo
Co-host, known for engaging discussions related to marketing operations and technology applications.
Naomi Liu
Co-host, focuses on community engagement and practical marketing operations strategies.

Reviews

5.0 out of 5 stars from 23 ratings
  • Most useful Marketing Operations podcast available!

    I think marketing ops is one of the most dynamic professions out there because the technology, regulations, and executive expectations are constantly changing. So as a professional, I need to stay current by following voices that aren’t trying to sell me something. Since Ops Cast is sponsored by the Marketingops.com professional community, whose goal is to help me grow in my career, this podcast is the one I trust the most.

    Michael Hartman, Mike Rizzo, and Naomi Lui ask deep questions of their... more

    Apple Podcasts
    5
    WebMikePDX
    United States2 years ago
  • My fave marketing operations podcast!

    I am probably biased because I was a guest, but I love OpsCast! Lots of relevant topics. I like to listen on my lunch break.

    Apple Podcasts
    5
    algno
    United States4 years ago
  • Excellent Content

    I thoroughly enjoy learning from each and every one of these episodes.

    Apple Podcasts
    5
    misterizzo88
    United States4 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners feel the content is timely and dynamic, reflecting current changes and challenges in the marketing industry.
The hosts are praised for their insightful questions and ability to engage guests meaningfully.
Listeners appreciate the high relevance and practicality of topics discussed, finding it essential for professional growth.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#140
India/Business/Marketing

Talking Points

Recent interactions between the hosts and their guests.

From Campaigns to the Boardroom: Rethinking Marketing Ops with Lauren McCormack
Q: What's your take on why financial literacy would be so important for marketing and marketing ops teams?
It's important because marketers are usually trusted with budgets, and understanding the financial implications of their decisions can help in justifying expenses and establishing credibility. Without some literacy in finance, marketers can struggle to answer critical questions about the return on investment and defend their budgets.
From Chaos to Clarity: Fixing Event Data and Proving Revenue Impact with Aaron Karpaty
Q: How do you think about attribution or contribution or whatever for pipeline revenue for events?
Aaron emphasizes the need to move beyond lead scoring into engagement scoring and to account for both pipeline creation and influence.
From Chaos to Clarity: Fixing Event Data and Proving Revenue Impact with Aaron Karpaty
Q: What's your take, Aaron, on what the state of event field marketing technology is like today?
Aaron expresses that the state is getting better but remains fragmented, especially with different lead capture apps used across events.
Why the Next Generation of CMOs Will Come from Marketing Ops with Richard Wasylynchuk
Q: What's the best way for people to continue the conversation with you or learn more about what's going on in your world?
Connect with me on LinkedIn, I'm always happy to have a quick coffee chat.
Why the Next Generation of CMOs Will Come from Marketing Ops with Richard Wasylynchuk
Q: Do you think there are any particular titles or roles that are unique to what you've structured?
The expectations are different, and that will change, right?

Audience Metrics

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Frequently Asked Questions About Ops Cast

What is Ops Cast about and what kind of topics does it cover?

Content focuses on the evolving field of marketing operations, emphasizing the integration of AI, automation, and strategic marketing practices. Topics frequently discussed include AI adoption, marketing technology advancements, and community building in the marketing operations sector. The hosts engage with industry experts to provide listeners with practical advice and insights, ensuring that the content remains relevant and actionable for professionals navigating the complex landscape of marketing today. A notable aspect is the strong emphasis on community engagement and continuous learning, making it a practical resource for those looking to enhance their skills and knowledge in this dynamic field.

Where can I find podcast stats for Ops Cast?

Rephonic provides a wide range of podcast stats for Ops Cast. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to Ops Cast and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.

How many listeners does Ops Cast get?

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What are the audience demographics for Ops Cast?

Rephonic provides comprehensive predictive audience data for Ops Cast, including gender skew, age, country, political leaning, income, professions, education level, and interests. You can access these listener demographics by upgrading your account.

How many subscribers and views does Ops Cast have?

To see how many followers or subscribers Ops Cast has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to Ops Cast?

These podcasts share a similar audience with Ops Cast:

1. Up First from NPR

How many episodes of Ops Cast are there?

Ops Cast launched 5 years ago and published 238 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Ops Cast?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for Ops Cast?

Rephonic pulls ratings and reviews for Ops Cast from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

View all the reviews in one place instead of visiting each platform individually and use this information to decide if a show is worth pitching or not.

How do I access podcast episode transcripts for Ops Cast?

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What guests have appeared on Ops Cast?

Recent guests on Ops Cast include:

1. Josh McClanahan
2. Ivelisse Arroyo
3. Jaime López
4. Lauren McCormack
5. Aaron Karpaty
6. Richard Wasylynchuk
7. Nadia Davis
8. Misha Salkinder

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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