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PPC Live The Podcast - The F*ck ups that led to Triumphs

Anu Adegbola
PPC
Google
Google Ads
PPC Advertising
Personal Branding
Client Relationships
Micromanagement
Antitrust Case
Google Merchant Center
Digital Marketing
Attribution Models
Holiday Advertising
Consumer Behavior
PPC Workloads
E-Commerce
Brand Terms
Key Performance Indicator
Apple
Ad Spend
Marketing Strategy

On PPC Live The Podcast (formerly the PPCChat Roundup podcast), we shall be talking to guest who will share their f*ck ups that led to triumphs. From client selection fails to adding the wrong bids to setting Auto Apply Recommendations and everything in between. We shall share what the failure was and how we fully recovered, and set ourselves up for future success.

PublishesWeeklyEpisodes339Founded7 years ago
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BusinessMarketing

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Artwork for PPC Live The Podcast

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Summary

In this episode of PPC Live The Podcast , host Anu Adegbola speaks with PPC expert Sophie Fell about her significant mistake involving location targeting in a campaign. They discuss the importance of double-checking campaign settings, effect... more

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In this episode of PPC Live The Podcastt, host Anu Adegbola interviews PPC expert Nils Rooijmans, who shares his experiences with mistakes in Google Ads management. Nils discusses the importance of monitoring alerts from Google, the significance of p... more

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In this episode of PPC Live The Podcast , host Anu Adegbola speaks with Boris Beceric about the importance of learning from mistakes in the PPC industry. Boris shares a significant error he made with URL parameters that led to wasted ad spend and dis... more

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In this raw and revealing episode of PPC Live the podcast, Dale Olorenshaw, Head of Paid Media at StrategiQ, shares a mistake that cost £15,000 and taught him the most valuable lesson of his 15+ year career.

Takeaways:

In this raw and revealing epi... more

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Recent Guests

Sophie Fell
Head of Paid Media at Liberty Marketing Group, performance marketing mentor, and author
Liberty Marketing Group
Episode: EP334 - When Location Targeting Goes Rogue ft Sophie Fell
Nils Rooijmans
A leading script expert in PPC automation and Google Ads scripts
nilsrooijmans.com
Episode: EP333 - When Consent Mode Kills Conversions ft Nils Rooijmans
Boris Beceric
PPC expert with extensive experience in Google Ads.
PPC Live
Episode: EP332 - 10K Down the Drain ft Boris Beceric
Dale Olorenshaw
Experienced performance and growth marketer at Strategic IQ
Strategic IQ
Episode: EP331 - The £15,000 Landing Page Mistake ft Dale Olorenshaw
Jack Hepp
PPC consultant with extensive experience in managing lead generation accounts.
Episode: EP329 - Fired from My First PPC Job ft Jack Hepp
Susan Yen
A results driven PPC strategist with over eight years of experience
SearchLab Digital
Episode: EP328 - Account Structures & PMax Fails ft Susan Yen
Aisha Youssef
Paid media e-commerce specialist helping brands grow
What Matters Media Limited
Episode: EP327 - Black Friday Blackout: When Ad Schedules Go Wrong ft. Ayisha Yousef
Aashna Makin
Senior paid ad specialist with over eight years of experience, managing campaigns and generating high-quality leads, particularly through Google Ads and Facebook.
Episode: EP326 - When Best Practices Backfire ft Aashna Makin
Inderpaul Rai
Group Account Director with over a decade of experience in performance marketing, SEO, analytics, and more.
PPC Live
Episode: EP325 - I Accidentally Spent a Client's Entire Year Budget in One Week ft Inderpaul Rai

Host

Anu
Founder and host with expertise in PPC and digital marketing, known for engaging discussions about mistakes in the industry and how they lead to success stories.

Reviews

4.8 out of 5 stars from 49 ratings
  • A must-have podcast for every PPC manager

    Podchaser
    5
    Etgar
    4 years ago
  • Love it! Love hearing about the lastest in Paid Search in such an accessible format.

    Podchaser
    5
    Anu Adegbola
    4 years ago
  • Love it

    Recently started listening to this podcast and so far it has been helpful and really a lot of fun. My favorite time to listen is while running on the treadmill and l often find myself actually laughing out loud.

    Apple Podcasts
    5
    Ashley R. Mattson
    United States5 years ago
  • Love the podcast

    The podcast is so awesome. Just recently got hooked on to it. Trying to listen as much as i can.

    Apple Podcasts
    5
    Alice J. Jordan
    United States5 years ago
  • A Helpful Guide in an Evolving DM World

    I’ve really enjoyed this podcast! Has been a big help for me in thinking through how to respond to the evolving digital marketing landscape, and in communicating what these changes are to upper level management.

    Apple Podcasts
    5
    Giant Salmon
    United States5 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Many find the insights shared by professionals to be extremely helpful in improving their PPC practices.
The expert guests add significant value with their real-world experiences that resonate with the audience.
Listeners appreciate the candid discussions about failures that lead to learning and growth.

Chart Rankings

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Talking Points

Recent interactions between the hosts and their guests.

EP333 - When Consent Mode Kills Conversions ft Nils Rooijmans
Q: What advice do you have for someone facing similar mistakes?
First, take a deep breath and fix it as quickly as possible. Stay in touch with the client to explain the situation, then perform a root cause analysis afterwards.
EP333 - When Consent Mode Kills Conversions ft Nils Rooijmans
Q: What is the F*ck up you want to share with us today?
Nils discusses a mistake where a client's account was left without proper monitoring, leading to a drop in conversion tracking due to improper consent management.
EP332 - 10K Down the Drain ft Boris Beceric
Q: What is the effort you'd want to share with us today?
Boris discusses a past mistake involving a copy-paste error that redirected traffic to 404 pages, resulting in wasted ad spend.
EP329 - Fired from My First PPC Job ft Jack Hepp
Q: What was your next step? I'd say, so you got fired, what happened? How did you get back on your feet?
Jack initially thought he was done with marketing and applied for jobs outside of the industry. Eventually, he leveraged his network to land a new position in digital marketing.
EP327 - Black Friday Blackout: When Ad Schedules Go Wrong ft. Ayisha Yousef
Q: How did the client take it?
The client was not happy but understood as it was only a minor selection of campaigns that were affected, and they still hit their targets.

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Frequently Asked Questions About PPC Live The Podcast

What is PPC Live The Podcast about and what kind of topics does it cover?

Content focuses on the lessons learned from past mistakes in the world of PPC (pay-per-click) advertising, highlighting stories from experienced professionals about their significant failures and subsequent triumphs. Episodes often feature industry experts who share personal anecdotes regarding missteps in campaign management, client relations, and automation, illustrating that mistakes are valuable learning opportunities. Themes of transparency, communication, and the evolution of marketing practices are prevalent, encouraging listeners to embrace failures as crucial elements of growth and success in digital marketing.

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Which podcasts are similar to PPC Live The Podcast?

These podcasts share a similar audience with PPC Live The Podcast:

1. Inside Google Ads with Jyll Saskin Gales

How many episodes of PPC Live The Podcast are there?

PPC Live The Podcast launched 7 years ago and published 339 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on PPC Live The Podcast?

Recent guests on PPC Live The Podcast include:

1. Sophie Fell
2. Nils Rooijmans
3. Boris Beceric
4. Dale Olorenshaw
5. Jack Hepp
6. Susan Yen
7. Aisha Youssef
8. Aashna Makin

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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