Product Marketing Stories : Conseils | Carrière | Growth | Framework | Stratégie marketing | Tools | Tech
Carlota GüellLe podcast de référence pour tous ceux qui veulent comprendre, maîtriser et faire évoluer la fonction de Product Marketing dans l’écosystème tech français. Je suis Carlota, Product Marketing Lead depuis + 5 ans, et chaque semaine, je tends le micro à celles et ceux qui façonnent la discipline au quotidien : Product Marketing Managers (PMM), mais aussi les Product Managers (PM), CMO, CPO et CEO iss... more
| Publishes | Weekly | Episodes | 139 | Founded | 3 years ago |
|---|---|---|---|---|---|
| Language |  French | Number of Listeners | Categories | BusinessMarketingCareers |
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Latest Episodes
Chloé, PMM business chez Alan vient nous parler de verticalisation.
C’est un projet sur lequel a travaillé Chloé pour accompagner les Sales à mieux interagir avec les différents segments ICP et ainsi générer plus de revenus.
Mais aussi pour réussir... more
Évoluer dans sa carrière de PMM ne se résume pas à cocher des compétences ou à changer de titre.
Pour en parler, j’accueille Julie Schaffer, PMM Director chez Smartly.
On parle de ce qui fait réellement la différence quand on veut progresser, prendr... more
Harvey Lee delves into the misconceptions surrounding product marketing, emphasizing its intangible nature and the importance of communicating in revenue terms.
You will understand why you should demonstrate your value through measurable outcomes a... more
Découvrez le parcours de Julie Schaffer, Product Marketing Director chez Smartly, installée à New York.
Julie a commencé sa carrière dans l’événementiel en France, avant de découvrir le métier de PMM aux États-Unis chez Google.
Après plusieurs exp... more
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Reviews
- À ne manquer sous aucun prétexte
Des tonnes d’infos pour les product marketers, des questions très pertinentes, des invités aux profils très variés… j’adore !
Apple Podcasts5Raphaëlle RaymondFrance3 months ago - Le product marketing sous toutes ses formes!
Un podcast tout doux pour en apprendre beaucoup sur les principes PMM avec des intervenants vrais et passionnants.
Le format est très sympa, à écouter vite vite !
Apple Podcasts5ElisaptkFrance5 months ago - Concret et bienveillant
Des témoignages concrets, des intervenants de différents secteurs sur des fonctions à fort impact, le tout animé de façon bienveillante. Merci Carlota!
Apple Podcasts5G92110France8 months ago - Une vision plus complète et inclusive du rôle de PMM.
On parle souvent du rôle PMM en Saas BtoB, mais Carlotta apporte une vision plus large, incluant le monde du BtoC, avec des insights concrets et actionnables. Un must pour tous les PMM, et ceux qui gravitent autour de cette fonction!
Apple Podcasts5AnneCamille8888Francea year ago - La référence
Un immense merci Carlota pour tout ce travail de partage avec la communauté du Product Marketing. Un podcast incontournable.
Apple Podcasts5TrichtaoFrancea year ago
Chart Rankings
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #243 |  Canada/Business/Marketing |
Apple Podcasts | #39 | France/Business/Marketing |
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| Listeners per Episode | Gender Skew | Location | |||
|---|---|---|---|---|---|
| Interests | Professions | Age Range | |||
| Household Income | Social Media Reach | ||||
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