
钱钱品牌局,有钱没钱做好品牌!让品牌成为商业的加速器!
| Publishes | Twice weekly | Episodes | 140 | Founded | 2 years ago |
|---|---|---|---|---|---|
| Language | Number of Listeners | Categories | BusinessMarketing |

3.29 亿中国预售票房、60 余个跨品类品牌联名、竞品打破壁垒同台合作 ——《疯狂动物城 2》的爆火绝非偶然,而是迪士尼多年来 IP 运营、内容打磨与商业共创的必然结果。
这部作品不仅刷新了进口动画的市场纪录,更构建了一套 “内容筑基、联名破局、长期运营、价值共鸣” 的完整商业逻辑。
本期播客,从四大核心维度,条分缕析其成功本质,为品牌 IP 化与 IP 商业化提供可复制的实践框架。
共谈嘉宾:
钱峻 — 营销科学艺术家 MSAI 联合主播/MSAI M360 创+平台创始人
杨志华... more
2025 年 10-11 月,AI 产业迎来 “竞速式迭代” 浪潮 ——ChatGPT 5.1 连夜发布、行业巨头密集推出新模型,而谷歌以一场 “零发布会” 的低调姿态,将 Gemini3 推向市场。
这款产品不仅让 Elon Musk、Sam Altman 等大佬公开点赞,更打破了 AI 行业的竞争格局,让曾深陷 “创新者窘境” 的谷歌,以二十年技术积淀实现 “王者归来”。这场逆袭背后,既是谷歌技术与生态的双重爆发,更预示着 AI 行业从 “单一工具” 向 “系统智能” 的根本性转折。
共... more
当中国供应链迈入 “强大完备 + 产品力升级” 的双优时代,零售行业的底层逻辑正在被重构。从“即时零售热”,到如今线下零售的逆向复苏,消费市场不再是单一渠道的博弈,而是一场围绕 “人” 的价值重构革命。
这场革命的核心,是从 “货为本” 到 “人为本” 的认知跃迁,是从 “价格内卷” 到 “体验溢价” 的路径转型,更是对 “零售本质是连接人与美好生活” 的重新诠释。
共谈嘉宾:
钱峻 — 营销科学艺术家 MSAI 联合主播/MSAI M360 创+平台创始人
杨志华 — 品牌实战派专家/... more
在消费审美全面觉醒的今天,“好看” 早已不是品牌的加分项,而是生存的基础门槛。
但多数品牌对美学的认知仍停留在 “设计个 LOGO、拍组好看的海报” 层面,忽略了其作为战略资产的核心价值 。
品牌美学是通过感官体验传递品牌定位、建立用户忠诚、驱动商业增长的完整体系。它不是孤立的创意,而是贯穿产品、供应链、营销、体验的底层逻辑。
共谈嘉宾:
钱峻 — 营销科学艺术家 MSAI 联合主播/MSAI M360 创+平台创始人
杨志华 — 品牌实战派专家/钱钱品牌局 联合主播
莫胜晖-MSA... more
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Apple Podcasts | #164 |
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钱钱品牌局 launched 2 years ago and published 140 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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