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Artwork for Scaling Nerds

Scaling Nerds | Communications, PR and Storytelling for Startup Founders (prev. Red To Green)

Marina Schmidt
Pitch Decks
Food Futurism
Communications
Sustainable Food Systems
Micro-Fermentation
Marketing
Food Tech
Biotech
Critical Minerals
Crisis Communication
Fundraising Narrative
B2B Sales
Startup Growth
Science and Tech Founders
Ecological Agriculture
Formo
Koji Protein
Precision Fermentation
Media Narratives
Startup Communication

Scaling Nerds (formerly Red to Green) helps science and tech founders master the essential “communication fluff” of VC-backed growth: from branding and storytelling to media strategy and investor decks. Ranked in the top 5% globally, with listeners in 160+ countries, Scaling Nerds will help you win minds, markets, and your next fundraise. Hosted by Marina Schmidt.

PublishesWeeklyEpisodes86Founded6 years ago
Number of ListenersCategories
EntrepreneurshipBusiness

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Artwork for Scaling Nerds

Latest Episodes

How can you adapt your pitch on the fly to a potential customer, to an investor, or to a generalist audience? Today you can listen in on a live consulting session where I help a founder crack this question.

In this episode, I'm consulting Oliver Si... more

If your startup needs to speak to very different audiences — investors, corporates, consumers — this episode lays out why that skill matters more than most founders think.

How you explain your work changes depending on who’s in front of you, and th... more

When you are working on a technical or scientific innovation, pitching a specialized VC firm may seem like the light at the end of the tunnel. Finally, someone who will get it. Or… will they?

Today’s guest, Steve Molino, is Principal at Synthesis Ca... more

A crisp crash course on announcing your fundraise correctly, including:

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a good timeline for drafting, reviewing, and sending out the press release

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how to correctly manage stakeholder feedback

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and how to maximize the benefits of the ... more

Key Facts

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Recent Guests

Oliver Siegel
Co-founder and CEO of Magmatic Bio
Magmatic Bio
Episode: 5. Live Pitch-Fix: Finding the Right Narrative for Critical Minerals Startup Magmatic
Nina Mannheimer
Co-founder and former CPO of Klim, a regenerative agriculture startup
Klim
Episode: 4. Casestudy: Speaking to Corporates vs. Investors vs. Talent vs. Farmers with Nina Mannheimer from Klim
Steve Molino
Principal at Synthesis Capital specializing in food tech and biotech investments.
Synthesis Capital
Episode: 3. Pitching Specialised VCs: Cutting-Edge Tech Doesn’t Sell Itself, with Steve Molino From Synthesis Capital
Elisheva Marcus
Vice President of Communications at Earlybird Venture Capital.
Earlybird Venture Capital
Episode: 2. How to Announce Your Fundraise Without a Headache - A PR Crash Course With Elisheva Marcus from Earlybird VC
Raffael Wohlgensinger
Co-founder and CEO of Formo
Formo
Episode: 8.1. What is Micro Fermentation? New Cheeses Made with Koji Protein - Formo CEO Raffael Wohlgensinger

Host

Marina Schmidt
Host specializing in communications for science and tech founders, with a focus on storytelling and media strategy.

Reviews

5.0 out of 5 stars from 131 ratings
  • Hey I may be biased here but I am pretty sure this is some of the best food tech sustainability content out there :)

    Podchaser
    5
    Marina Schmidt
    3 years ago
  • Alll podcast serries presents valuable insiders and professional information. Keep on going and innovating new foods

    Audible
    5
    Kindle Customer
    United States3 years ago
  • Amazng content in this subject.

    Alll podcast serries presents valuable insiders and professional information. Keep on going and innovating new foods

    Audible
    5
    Kindle Customer
    United States3 years ago
  • A great discovery

    I’m very much enjoying the information provided and the light hearted way in which is presented. Focused on offering a useful perspective on not just the problem, but what can be done about it. A necessary podcast to informe and create awareness around the current situation with food and the environment.

    Apple Podcasts
    5
    Chochoyotw
    Germany3 years ago
  • An Important and Inspiring Listen

    Marina and her amazing guests shed light on the most pressing facets of climate change and what we can do to make a difference. The plastic season has been informative and inspiring. A must-listen!

    Apple Podcasts
    5
    Arlie K
    United States5 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners appreciate the engaging discussions with industry experts, finding them both enlightening and practical for their ventures.
The content is informative and well-presented, offering valuable perspectives on critical topics like food sustainability and climate change.
The podcast is recognized for its high-quality production and thoughtful content, making complex topics accessible to a broader audience.
Marina's interviewing style and choice of guests are praised for providing in-depth insights into pressing issues in food technology and environmental challenges.
Feedback emphasizes how the podcast inspires listeners to reevaluate their communication strategies within their startups.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

4. Casestudy: Speaking to Corporates vs. Investors vs. Talent vs. Farmers with Nina Mannheimer from Klim
Q: What was your approach to understand your different stakeholders better?
We organized regular trips to farms with a product person and a marketing person to learn directly from farmers and understand their needs and questions, which informed our communication strategy.
4. Casestudy: Speaking to Corporates vs. Investors vs. Talent vs. Farmers with Nina Mannheimer from Klim
Q: How did you adjust your communication for fundraising?
When communicating with investors, it's crucial to prioritize the problem you're solving and reassure them in a limited time. The focus should be on creating excitement about the opportunity without overwhelming them with details.
3. Pitching Specialised VCs: Cutting-Edge Tech Doesn’t Sell Itself, with Steve Molino From Synthesis Capital
Q: How can founders increase the likelihood that a VC will actually proactively stumble upon them and reach out to them?
Founders should prioritize their outreach and ensure they are visible in their industry through newsletters, media articles, and engagement with the relevant community.
3. Pitching Specialised VCs: Cutting-Edge Tech Doesn’t Sell Itself, with Steve Molino From Synthesis Capital
Q: What have you observed in terms of how you're being approached and the kind of expectations that founders have versus the reality of what it's like within the VC firm?
Founders often approach with a deep focus on technical aspects, but it's crucial to articulate the business case and how their solution will win in the market.
8.1. What is Micro Fermentation? New Cheeses Made with Koji Protein - Formo CEO Raffael Wohlgensinger
Q: What are the main criteria for selecting the first cheese products you are launching?
The selection was based on the capabilities of Koji protein and market demand, including testing with consumers and retail clients.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

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Frequently Asked Questions About Scaling Nerds

What is Scaling Nerds about and what kind of topics does it cover?

Episodes focus on effective communication strategies for science and tech startup founders, emphasizing the intricacies of storytelling for investor pitches, media engagement, and stakeholder management. Key topics include methods for enhancing public narratives around climate change and related issues, which have relevance in a world increasingly influenced by sustainability concerns. The host engages with industry experts, providing listeners with actionable insights that can help them navigate the complex landscape of startup communications, from fundraising to creating impactful marketing strategies. This podcast is noteworthy for its blend of practical communication tips and in-depth discussions on the broader societal implications of ... more

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How many listeners does Scaling Nerds get?

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Which podcasts are similar to Scaling Nerds?

These podcasts share a similar audience with Scaling Nerds:

1. Making Sense with Sam Harris
2. The Ezra Klein Show
3. The Daily
4. The Rest Is History
5. No Stupid Questions

How many episodes of Scaling Nerds are there?

Scaling Nerds launched 6 years ago and published 86 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Scaling Nerds?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

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What guests have appeared on Scaling Nerds?

Recent guests on Scaling Nerds include:

1. Oliver Siegel
2. Nina Mannheimer
3. Steve Molino
4. Elisheva Marcus
5. Raffael Wohlgensinger

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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