人生挖挖WoW-企業人生策略學
孫治華為什麼有些人職涯順風順水，有些人努力多年卻總與成功擦肩？為什麼有些企業快速崛起、吸引投資，而有些企業始終長不大？這一切，真的是「運氣」決定的嗎？我不接受這樣的模糊，你呢？ 《人生挖挖ＷOＷ》 帶你深入拆解成功人士與企業的底層邏輯，找出那些關鍵差異，揭露職場與商業世界背後的運作規則。這不只是故事，更是讓你在人生與事業路上少走彎路的實戰智慧！ ｜節目聚焦領域：個人職涯發展/企業經營與成長/成功背後的思維與策略 ｜每週二、五早上7:00上線 -- Hosting provided by SoundOn
| Publishes | Twice weekly | Episodes | 97 | Founded | 9 months ago |
|---|---|---|---|---|---|
| Language |  Korean | Number of Listeners | Categories | Self-ImprovementEducationBusiness |
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內容精華簡介：
Moco從設計接案開始，歷經多次創業失敗，靠著「不太辣的辣椒醬」打造出多個品牌，成功切入藍海市場，翻轉創業命運。
本集收聽重點：
• 產品差異化，不是加功能，而是做減法：堅持只做「不太辣」的辣椒醬，讓品牌形成明確記憶點。
• 創業關鍵不是曝光，而是回購與流存：不是第一次賣得好，而是讓顧客願意回來。
• 善用內容紅利與平台節奏，創造自然流量：從Threads、FB、短影音，他怎麼判斷何時切入、如何說話才有用。
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• 03:13｜定義自己是電商人？線上只占... more
內容精華簡介：
本集邀請得來素創辦人小關，分享他從實體餐飲跨足電商工廠，如何連續打造「爆品」（如素粽、杏鮑菇雞腿）的方法論。深入解析高單價產品定位、零庫存策略，以及產品應用場景升級，完成國際市場的拓展。
本集收聽重點：
• 爆品方法論與高價策略： 解析如何透過市場分析找到需求缺口，並利用高單價定位創造更高的毛利結構，以支持行銷推廣。
• 品牌價值與信任累積： 探討品牌建立後，如何降低新產品的信任成本，並將產品線從季節性商品延伸至高頻率消費品。
• 場景思維與國際佈局： 理解產品的應... more
內容精華簡介：
素食連鎖品牌創辦人揭露實體店面經營的內憂外患，深度解析缺工、法規與外送抽成等挑戰。分享從單店到自建千萬級中央工廠的心路歷程，看他如何打破投資報酬率框架，以信念和策略驅動事業版圖擴張。
本集收聽重點：
• 實體店面經營的三大困境： 深入探討缺工常態化、勞工意識抬頭引發的勞資爭議，以及外送平台高抽成對餐飲業毛利結構的巨大衝擊。
• 從單店到中央工廠的關鍵決策： 揭露素食產業供應鏈不完整的困境，如何被迫投入千萬資金建廠，以解決原物料客製化和交叉污染問題。
• 工廠與品牌角... more
內容精華簡介：
代操不只是內容製作，而是替創辦人整理出品牌核心，說出那些最有共鳴、卻最難自己表達的關鍵訊息。士豐運用多年行銷實戰經驗，打造「海陸空三軍」策略模型，從陪跑到變現，協助企業主在Threads建立真實可信的個人品牌。這集帶你看見內容背後的專業架構與策略思維。
本集收聽重點：
• 代操的本質與市場需求：為什麼創業者越來越需要「內容代操」？不是代寫，是策略性地翻譯創辦人的品牌價值。
• 內容要真實，才能創造信任與轉換：如何避免成為流量搬運工？用真實故事與個人特質創造品牌共鳴。 more
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Apple Podcasts | #38 | Taiwan/Education/Self-Improvement |
Apple Podcasts | #151 | Taiwan/Education |
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Listeners, social reach, demographics and more for this podcast.
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人生挖挖WoW-企業人生策略學 launched 9 months ago and published 97 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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