Rephonic
Artwork for Breaking B2B

Breaking B2B - B2B Marketing & Demand Generation Podcast

Sam Dunning
B2B Marketing
Account-Based Marketing
Digital Marketing
Lead Generation
B2B SEO
Saas SEO
Demand Generation
Content Strategy
Cold Calling
Keyword Research
Website Optimization
Content Marketing
Sales Strategy
B2B Sales
Search Engine Optimization
Inbound Marketing
Revenue Marketing
Social Media
Marketing Strategy
B2B Evangelism

Break free from sh*t b2b marketing. Join 1000s of legends tuning in weekly. (previously Business Growth Show). No background stories, BS or fluff. Tactical interviews with marketing leaders & practitioners. And solo episodes with specific marketing & website tips you can use today. Voted a Top 10 B2B Marketing Podcast by Cognism, Fame, Goldcast, B2B Marketing World and more. Try the daily newslett... more

PublishesWeeklyEpisodes468Founded6 years ago
Number of ListenersCategories
EntrepreneurshipBusinessMarketing

Listen to this Podcast

Artwork for Breaking B2B

Latest Episodes

📞 Wanna use SEO to generate revenue?  Book a call

► In this episode Sam serves up his best SaaS marketing strategies for 2026 that have helped us hit $1.8M+ ARR in just 22 months! - No guesswork, just hard work that's backed up by the data!

Here i... more

YouTube

📞 Wanna use SEO and GEO to generate revenue? Book a call here: Book a call

► In this episode Sam explores all things Event Marketing with B2B SaaS Growth Leader Michael Kilcullen. By the end of the conversation you should have all the tools and inf... more

YouTube

📞 Wanna use SEO to generate revenue?  Book a call

► In this episode Sam gives exact details on how your B2B SaaS or service business can rank #1 in AI search!

Here is what you get with this one:

👉  Your complete AEO + SEO playbook!

👉  How to s... more

📞 Wanna use SEO and GEO to generate revenue? Book a call here: Book a call

► In this episode Sam gets technical with B2B marketing guru Luke Davies. Top of the conversation is what are the winning strategies that are working today!

Here's what you... more

YouTube

Key Facts

Accepts Guests
Contact Information
Podcast Host
Number of Listeners
Find out how many people listen to this podcast per episode and each month.

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Recent Guests

Mike Kilcullen
VP of Marketing at Wiza
Wiza
Episode: #466 Best B2B Event Marketing Strategy to Drive Leads (2026)
Luke Davies
Marketing Leader at MarqVision
MarqVision
Episode: #464 The ONLY B2B Marketing Strategy You Need in 2026
Kyle Racki
Co-founder and CEO of Proposify
Proposify
Episode: #463 I Analyzed 1M Sales Proposals, Here’s How to Craft Proposals That Close
Unnamed Founder
A B2B business owner seeking SEO advice
Episode: #462 Watch me build a B2B SEO strategy for a founder (live)
George Terry
Creative Director over at Winbox
Winbox
Episode: #461 The Best LinkedIn Lead Generation Strategy for 2026
Adam Robinson
Founder of RB2B, a visitor level identification software
RB2B
Episode: #460 I Hit $119k MRR in 19 Months Using These B2B Marketing Strategies
Olena Bomko
A fractional product marketer and advisor, working with B2B tech startups
Episode: #457 The Ultimate Reddit Marketing Strategy (For B2B & SaaS)
Philip Illic
LinkedIn B2B ads specialist
Episode: #455 The NEW Way to Generate Leads From LinkedIn Ads FAST in 2025
Vasco Monteiro
Founder of Arvo, a SaaS that helps with SEO tasks using AI.
Arvo
Episode: #452 Founder Shares $5M+ SaaS Marketing Strategies (That Actually Work)

Host

Sam
Host of the podcast, known for his engaging interview style and emphasis on actionable marketing insights.

Reviews

4.9 out of 5 stars from 52 ratings
  • Deliving the best of the best

    . A must listen for anyone looking to gain an edge in the business world.

    Sam always brings his A-game when interviewing guests. I know, because I was a guest recently.

    Seriously though, his podcast is thought provoking, interestig, and fun.

    Apple Podcasts
    5
    rharris415
    United States2 years ago
  • Covers it all…

    One of my favorite B2B marketing podcasts — I feel like Sam covers a ton of relevant topics that help me up my game as a marketer.

    Apple Podcasts
    5
    LifeofPI78
    United States2 years ago
  • Informative podcast

    The combination of interviews and teaching provides variety and the opportunity to learn from Sam and his guests. I’ve learned a number of good tips about SEO and marketing.

    Apple Podcasts
    5
    aptuitiv_tompkins
    United States3 years ago
  • Fantastic Podcast

    Really insightful podcast, very well hosted by Sam.

    Apple Podcasts
    5
    Robot_James
    United Kingdom3 years ago
  • Awesome guests and great B2B content

    Love Sam’s energy as well!

    Apple Podcasts
    5
    djpiski
    Finland3 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

The host is commended for his engaging interview style that draws out practical advice from guests.
Listeners appreciate the podcast for its actionable content and high-quality guests, noting that it provides valuable insights without fluff.
Many find the topics discussed to be particularly relevant for professionals in B2B marketing and sales roles.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#225
Germany/Business/Marketing
Apple Podcasts
#40
Singapore/Business/Marketing
Apple Podcasts
#156
India/Business/Marketing
Apple Podcasts
#194
Finland/Business/Marketing
Apple Podcasts
#197
Denmark/Business/Marketing
Apple Podcasts
#234
Sweden/Business/Marketing

Talking Points

Recent interactions between the hosts and their guests.

#463 I Analyzed 1M Sales Proposals, Here’s How to Craft Proposals That Close
Q: What are some of the biggest mistakes that you're seeing otherwise that B2B companies are making when it comes to their sales proposals?
Kyle discusses mistakes such as sending overly long proposals, lacking storytelling, and poor design which can negatively impact closing deals.
#464 The ONLY B2B Marketing Strategy You Need in 2026
Q: How do you think about converting prospects when they visit your foundations?
You need to communicate in a very clear manner that resonates with them and tests communication strategies externally.
#464 The ONLY B2B Marketing Strategy You Need in 2026
Q: What would you say is the core thing that you need to pull from your existing customers?
Understanding how they use the product and what specific features they're interested in is crucial.
#462 Watch me build a B2B SEO strategy for a founder (live)
Q: How should we approach building landing pages for SEO?
Build landing pages that are strategic rather than generic, integrating keywords effectively while addressing specific customer problems and using compelling social proof.
#462 Watch me build a B2B SEO strategy for a founder (live)
Q: What's the best approach for B2B blogging right now from an SEO perspective?
Focus on bottom funnel keywords and ensure your content resonates with the pain points of your target audience, not just informational queries.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About Breaking B2B

What is Breaking B2B about and what kind of topics does it cover?

This podcast focuses on practical insights and strategies in B2B marketing and demand generation, aiming to empower business leaders and marketers to break away from ineffective practices in the industry. Each episode features tactical interviews with marketing professionals and leaders who share actionable tips and real-world experience, along with solo episodes that offer specific advice on topics such as SEO, web design, and digital marketing. The emphasis is on delivering concrete, usable information without any fluff or background stories, making it appealing for listeners looking for immediate application of concepts discussed.

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How many listeners does Breaking B2B get?

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Which podcasts are similar to Breaking B2B?

These podcasts share a similar audience with Breaking B2B:

1. Marketing Against The Grain
2. The StoryBrand Podcast
3. The Game with Alex Hormozi
4. Marketing School - Digital Marketing and Online Marketing Tips
5. AI Explored

How many episodes of Breaking B2B are there?

Breaking B2B launched 6 years ago and published 468 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Breaking B2B?

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Where can I see ratings and reviews for Breaking B2B?

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What guests have appeared on Breaking B2B?

Recent guests on Breaking B2B include:

1. Mike Kilcullen
2. Luke Davies
3. Kyle Racki
4. Unnamed Founder
5. George Terry
6. Adam Robinson
7. Olena Bomko
8. Philip Illic

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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