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Artwork for SEO 101

SEO 101

WMR.FM
SEO
Google
Local SEO
AI
Link Building
Google Business Profile
Search Engine Optimization
Content Creation
Offsite SEO
Content Quality
AI In SEO
Authority Building
Google Updates
Gemini AI
Screaming Frog
SEO Ranking
Wordpress
Organic SEO
Online Marketing
Small Business Strategies

SEO 101 is Search Engine Optimization from the very beginning. SEO 101 will teach you SEO from Square one. Hosts Ross Dunn and Scott Van Achte give out helpful information for the beginners without overwhelming you with technical details.

PublishesTwice monthlyEpisodes519Founded18 years ago
Number of ListenersCategories
BusinessMarketingTechnology

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Artwork for SEO 101

Latest Episodes

In this episode of SEO 101, Ross Dunn and Scott Van Achte discuss Adobe’s intent to acquire SEMRush, the shifting landscape of AI-related SEO terminology, and Google’s new features in Gemini and Maps.

They also critique anonymous reviews, explain n... more

In this episode of SEO 101, Ross Dunn and Scott Van Achte are joined by Steve Wiidemann to explore evolving SEO fundamentals amid AI hype, the role of content creation and strategy for small businesses, the importance of off-page mentions and citatio... more

In this episode of SEO 101, Ross Dunn and Scott Van Achte explore the impact of AI Overviews on organic and paid search click-through rates, Google's controversial ad changes, removal of lesser-used search features, and recent experiments with AI mod... more

In this episode of SEO 101, Ross Dunn and Scott Van Achte share a comprehensive guide to maintaining SEO rankings during a site redesign, including backup strategies, content audits, URL management, and redirects.

They also discuss Chrome’s upcomin... more

Key Facts

Accepts Sponsors
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Recent Guests

Steve Wiideman
Senior Search Strategist of Wiideman Consulting Group
Wiideman Consulting Group
Episode: SEO 101 Ep 515: Surviving the SEO Evolution with Steve Wiideman
Jim Hedger
SEO expert and owner of Digital Always Media
Digital Always Media
Episode: SEO 101 Episode 502 - Exploring SEO Evolution and Future Trends: An Interview with SEO Expert Jim Hedger

Hosts

Ross Dunn
CEO of Step Forth Web Marketing
Scott Van Achte
Senior SEO at Step Forth Web Marketing

Reviews

4.4 out of 5 stars from 140 ratings
  • Positive First Impression

    Enjoyed the July 15, 2024 episode. As an outsider to SEO, I found it towed a balance between SEO-insider updates and generally helpful information for a dabbling entrepreneur.

    Apple Podcasts
    5
    Fitz Law
    United Statesa year ago
  • Great SEO knowledge and advice!

    I stumbled onto the SEO 101 Learning Series while searching for podcasts to “up” my SEO knowledge on a recent road trip. I’ve listened to a LOT of SEO podcasts and this one is now on my favorites list. Information and advice was well-explained and easy to understand, and I learned a ton. I took advantage of the StepForth.com free 20 minute call with Ross Dunn today and received more valuable advice, and when I’m ready to do an hour consult their rate was incredibly reasonable. As a small website... more

    Apple Podcasts
    5
    KPedxing
    United States2 years ago
  • Practical advice and no B.S.

    I really appreciate the way the hosts are steady in their advice and avoid the drama and B.S. you hear from many public-facing SEOs. I’ve learned many very practical things from SEO 101 podcast. I always have a little thrill when I see they’ve released another episode.

    Apple Podcasts
    5
    PopcornSally
    United States2 years ago
  • Great info for business owners!

    Podcast Addict
    5
    The Austin Edito
    4 years ago
  • Great!

    This show's contents are truly fantastic. It has a wealth of valuable information. I wholeheartedly suggest this show!

    Apple Podcasts
    5
    Margieciouse
    Philippines4 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

The content strikes a good balance between foundational SEO concepts and current trends in the industry.
Feedback indicates high praise for the supportive atmosphere created by the hosts who make complex topics accessible.
Some listeners have expressed a desire for less non-SEO related conversation and focus solely on technical aspects.
Overall, the show is seen as an excellent resource for newcomers looking to navigate the world of SEO effectively.
Listeners appreciate the practical and easily digestible advice offered throughout episodes.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#148
Russia/Business/Marketing
Apple Podcasts
#153
South Africa/Business/Marketing
Apple Podcasts
#199
Poland/Business/Marketing

Talking Points

Recent interactions between the hosts and their guests.

SEO 101 Ep 515: Surviving the SEO Evolution with Steve Wiideman
Q: Do you have any suggestions to either SEOs who are trying to get their clients to create this content or to small businesses on how to encourage them to actually listen and do it?
Create SEO content briefs to guide clients or engage interns to assist in content creation effectively.
SEO 101 Ep 515: Surviving the SEO Evolution with Steve Wiideman
Q: So where do you start? If you're a small or medium-sized business... where do they even begin?
Start by creating a 12-month content strategy, conduct a technical audit, and focus on off-page optimization.
SEO 101 Episode 503 - Yoast LLMs.txt Support, Google Markup Removals, and Search Console Updates
Q: Would it be better to create a blog about tropical fish in general, with 10 to 20 articles on each species, or to build a site focused entirely on one fish, like betas, and cover every possible aspect with 400 to 500 articles?
It depends on the creator's goals; they may opt for a tropical fish site with a beta section or focus solely on beta fish with extensive content, ensuring quality and purpose for their articles.
SEO 101 Episode 502 - Exploring SEO Evolution and Future Trends: An Interview with SEO Expert Jim Hedger
Q: What do you think is key for small businesses and new SEOs just starting out?
Keep things simple, focus on one topic per page, and market extensively on social media, all while being patient and consistent.
SEO 101 Episode 502 - Exploring SEO Evolution and Future Trends: An Interview with SEO Expert Jim Hedger
Q: What tools do you think are essential for SEO?
Screaming Frog and SiteBulb are highly recommended tools for auditing and web crawling tasks.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About SEO 101

What is SEO 101 about and what kind of topics does it cover?

Focused on the fundamentals of Search Engine Optimization (SEO), this show provides a comprehensive learning experience suitable for beginners. The hosts engage in insightful discussions on various aspects of SEO, including best practices for content creation, the impact of artificial intelligence on search rankings, and the latest changes in algorithm updates. By addressing trending topics in the digital landscape and practical SEO strategies, it ensures listeners are equipped with actionable advice that will aid their online marketing efforts. Notably, the show fosters a supportive atmosphere, making complex subjects accessible without overwhelming its audience, while often incorporating humor and personal anecdotes to enrich the learning... more

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How many listeners does SEO 101 get?

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How many episodes of SEO 101 are there?

SEO 101 launched 18 years ago and published 519 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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Where can I see ratings and reviews for SEO 101?

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What guests have appeared on SEO 101?

Recent guests on SEO 101 include:

1. Steve Wiideman
2. Jim Hedger

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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