
Shiny New Object is a podcast about the future of data driven marketing. Each episode is a conversation with an insightful and influential leader in the industry about the latest tech, trend or talking point to catch their eye. Host: Tom Ollerton, Founder of www.automatedcreative.net
| Publishes | Weekly | Episodes | 339 | Founded | 8 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | CareersBusinessMarketing | |||

You can have the best tech and innovation, but are you creating for and connecting with humans?
If all you rely on is AI, you'll eventually lose human connections and your marketing will fail, says Carly Morris, Global Head of Acquisition & Growth ... more
I don't want a team of people who are so frantic and actually being unproductive because they don't know actually if they're coming or going.
Bee Craft, Head of Performance Marketing at Golfbreaks, has found the cure for frantic, noisy marketing en... more
"You need to fall in love with the why, right, not just the numbers, not just the data, not just the metric."
On the latest episode of the Shiny New Object Podcast, Kiesse Lamour, Global Head of Media, Commerce at VML, tells us why marketers need t... more
What purpose is your content serving?
Sian Nicholas, Global Social Media Manager at Charlotte Tilbury, believes in asking "why?" over and over again to get to the bottom of effective data driven marketing.
Tune in to hear:
🎥 why employee-gener... more
Shiny New Object does an incredible job showcasing guests, stories, and tactics that always inspire! Every show gives you another takeaway to level up your marketing game in an ever-changing landscape. Keep up the great work, Tom!
Very captivating podcast today enjoyed hearing how Jo had progressed her career over the years. Excited to hear how Pandora is moving forward with all the new innovations. Definitely something to watch out for.
Thanks for broadcasting a wide range of topics! Loved participating and listening!
Every episode, absolute gold. Smart, funny and full of great advice. Please keep em coming. I’m here for it!
Really enjoy these podcasts. Short, snappy, full of insights with a side of humour. All the right ingredients
Key themes from listener reviews, highlighting what works and what could be improved about the show.
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #69 | |
Apple Podcasts | #90 |
Recent interactions between the hosts and their guests.
Listeners, social reach, demographics and more for this podcast.
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Focusing on the future of data-driven marketing, discussions revolve around the latest technologies, trends, and insights from influential leaders in the industry. Each episode features a guest who shares their unique perspectives, experiences, and strategies for navigating the marketing landscape. Notably, the podcast emphasizes practical applications of marketing theories, the importance of understanding consumer behavior, and how to leverage data effectively to achieve meaningful outcomes. This insightful content aims to provide listeners with actionable strategies and innovative ideas that are relevant to today's fast-paced marketing world.
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Shiny New Object launched 8 years ago and published 339 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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Recent guests on Shiny New Object include:
1. Frederique Bazin
2. Irina Finerman
3. Caroline Cockell
4. Chris Love
5. Shafique Gajdhar
To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.