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Sleeping Barber - A Marketing Podcast

Sleeping Barber
Applied Brand Science
Hidden Champions
Customer Acquisition
Brand Loyalty
Banana Curve
Ethan Decker
Marketing Science
ROI
Demand Generation
Marketing Effectiveness
Pricing Power
Multi-Touch Attribution
Marketing Metrics
Brand Awareness
Innovation
Physical Availability
Coca-Cola
Wanamaker Dilemma
Brand Growth
Customer Retention

Ready to rethink business strategy and supercharge your marketing game? Join hosts Marc Binkley and Vassilis Douros as they break down big questions at the crossroads of strategy, marketing effectiveness, and creative impact. From real-world case studies to hot-off-the-press business news, each episode dives deep into how modern companies navigate complexity. Plus, interviews with global thought l... more

PublishesTwice weeklyEpisodes176Founded4 years ago
Number of ListenersCategories
BusinessMarketing

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Artwork for Sleeping Barber

Latest Episodes

With the Big Game just days away, Marc and Vassilis unpack the biggest ideas from their recent conversation with Vanessa Chin (System1) — and what marketers should actually be watching for when the ads roll.

This PostPod dives deeper into why emotio... more

Super Bowl ads cost ~$8M for 30 seconds. So what separates a legendary “Super Ad” from an expensive shrug?

In this episode of The Sleeping Barber Podcast, Mark and Vassilis welcome back Vanessa Chin from System1 to break down what actually drives im... more

Welcome back to The Sharp Cut — where Marc and Vassilis take scissors to marketing’s biggest comfort blankets. This episode’s target: personas.

Not “burn them all”… but the idea that personas are a valid operating system for audience strategy. Marc ... more

YouTube

In this week’s Barber’s Brief, Marcc and Vassili unpack four timely stories that cut to the heart of modern marketing leadership: strategy clarity, AI’s real role in organizations, and why going small in marketing is often the riskiest move of all.

more

YouTube

Key Facts

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Recent Guests

Tom Fishburne
Marketoonist and marketer known for his humorous cartoon insights
Marketoonist
Episode: SBP 163: The PostPod - Fear is Killing Your Innovation
Paul Tedesco
Head of effectiveness at the Institute of Canadian Agencies
Institute of Canadian Agencies
Episode: SBP 161: The Barber's Brief - Toyota Promotes Escape, Whatever The Car.
Ty Heath
Director and Co-Founder of the B2B Institute at LinkedIn, brand expert, digital creator and keynote speaker
B2B Institute at LinkedIn
Episode: SBP 159: Why Awareness Isn't Enough. With Ty Heath.
Jane Ostler
Chief Insights Officer at Kantar
Kantar
Episode: SBP 157: The PostPod - Principles Beat Tactical Noise.
Karen Nelson Field
CEO of Amplified Intelligence, expert in media effectiveness
Amplified Intelligence
Episode: SBP 154: The Post Pod - Dull Media Smells Like Burning Money.
Karen Nelson-Field
Founder of Amplified, former professor of media innovation.
Amplified
Episode: SBP 153: Dull Media Smells Like Burning Money. With Adam Morgan and Karen Nelson-Field
Adam Morgan
Partner at Eat Big Fish, author known for 'A Beautiful Constraint'.
Eat Big Fish
Episode: SBP 153: Dull Media Smells Like Burning Money. With Adam Morgan and Karen Nelson-Field
Ryan Gill
Co-founder of The Gathering
The Gathering
Episode: SBP 151: Live From 'The Gathering' 2025
Vanessa Schneider
Head of Marketing at Descript
Descript
Episode: SBP 151: Live From 'The Gathering' 2025

Hosts

Marc Binkley
Co-host known for insightful discussions on marketing effectiveness and business strategy.
Vassilis Douros
Co-host known for engaging conversations that bring out key insights in marketing and customer engagement.

Reviews

4.9 out of 5 stars from 52 ratings
  • Unselfishly Brilliant

    Marc and V have great chemistry and you can tell that they research their guests quite extensively. I appreciate the effort they put in!

    Apple Podcasts
    5
    Gus_FortyEight
    Canada3 months ago
  • Actionable insights!

    I have really enjoyed the last few episodes! Keep up the great work!

    Apple Podcasts
    5
    Winning_!!!
    United States4 months ago
  • Great podcast!

    Easy, conversational podcast littered with valuable insights!

    Apple Podcasts
    5
    ~B.A.
    United States4 months ago
  • Feel Smarter

    Mark and V unselfishly share their knowledge as marketing executives

    Charismatic and humble, they bring us into their world of marketing with news, brash opinions and impressive guests. Highly recommend this podcast if you want to feel smarter for listening!

    Apple Podcasts
    5
    Zucciniman
    Canada8 months ago
  • Masterclasses in Marketing + Biz

    Regularly listening to the Sleeping Barber keeps me professionally learning and growing. They go deep into topics that are relevant today and have engaging and interesting guests who have discussions in a super casual and fun way. Marc and V are smart, talented and endearing hosts. Fun to listen to!

    Apple Podcasts
    5
    Kpizzdizz
    Canadaa year ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Content often delves into relevant and timely marketing strategies, making it essential listening for marketing professionals.
Audience values the transparency and honesty presented by the hosts in discussions about modern marketing challenges.
Hosts have great chemistry and thoroughly research guests, contributing to engaging discussions.
Listeners find the mix of casual conversation and deep insights refreshing and educational.
Listeners appreciate practical, actionable insights that enhance their professional growth.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#147
Canada/Business/Marketing
Apple Podcasts
#26
Norway/Business/Marketing
Apple Podcasts
#58
India/Business/Marketing
Apple Podcasts
#85
Netherlands/Business/Marketing
Apple Podcasts
#86
Sweden/Business/Marketing
Apple Podcasts
#166
Finland/Business/Marketing

Talking Points

Recent interactions between the hosts and their guests.

SBP 162: Fear Is Killing Your Innovation (And The Simple Tool That Fixes It). With Tom Fishburne, Marketoonist.
Q: How would you characterize the marketing landscape today?
It feels like an impossible ask, juggling too many things at once, which can be challenging but is also humorous in its absurdity.
SBP 162: Fear Is Killing Your Innovation (And The Simple Tool That Fixes It). With Tom Fishburne, Marketoonist.
Q: Tom, do you remember the first time that you drew a cartoon that someone laughed at?
It was a big moment for me as I realized I could connect with my classmates and found a passion for cartooning.
SBP 168: The Barber's Brief - Marketers beware! Less is not more.
Q: Where do you see this show up most in marketing teams today?
Urgency overshadowing strategic clarity, resulting in teams feeling overwhelmed.
SBP 166: The Only Growth Lever Marketers Control. With Dale Harrison.
Q: What is the significance of creative effectiveness?
Dale emphasizes that creative effectiveness is crucial as it is the only lever marketers can control in the pursuit of brand growth.
SBP 166: The Only Growth Lever Marketers Control. With Dale Harrison.
Q: What do you mean by most brands don't grow?
Dale Harrison explains that while revenue may appear to be growing, that doesn't necessarily mean brands are gaining market share, which is essential for true growth.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About Sleeping Barber

What is Sleeping Barber about and what kind of topics does it cover?

Focuses on the intersection of marketing effectiveness, strategy, and creativity, with topics ranging from comprehensive analyses of market dynamics to actionable insights from industry leaders. The discussions often explore how companies can enhance brand engagement and navigate the changing landscape of marketing using contemporary case studies and expert interviews. Notably, it emphasizes the application of both traditional marketing principles and innovative strategies, such as the utilization of AI in advertising and customer engagement, making it appealing to professionals looking for both foundational knowledge and current trends in the business and marketing sectors.

Where can I find podcast stats for Sleeping Barber?

Rephonic provides a wide range of podcast stats for Sleeping Barber. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to Sleeping Barber and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.

How many listeners does Sleeping Barber get?

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What are the audience demographics for Sleeping Barber?

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How many subscribers and views does Sleeping Barber have?

To see how many followers or subscribers Sleeping Barber has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to Sleeping Barber?

These podcasts share a similar audience with Sleeping Barber:

1. Uncensored CMO
2. The Marketing Architects
3. Pivot
4. The Noble Barber

How many episodes of Sleeping Barber are there?

Sleeping Barber launched 4 years ago and published 176 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Sleeping Barber?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for Sleeping Barber?

Rephonic pulls ratings and reviews for Sleeping Barber from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

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How do I access podcast episode transcripts for Sleeping Barber?

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What guests have appeared on Sleeping Barber?

Recent guests on Sleeping Barber include:

1. Tom Fishburne
2. Paul Tedesco
3. Ty Heath
4. Jane Ostler
5. Karen Nelson Field
6. Karen Nelson-Field
7. Adam Morgan
8. Ryan Gill

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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