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Slow Marketing - Le podcast des CMO à impact

Anaïs Baumgarten

Slow Marketing accompagne les CMO et Directeur·rices Marketing d'entreprises à impact (scale-ups, B Corp, PME en transition) dans leur transformation marketing responsable. Chaque épisode, je reçois des CMO qui partagent leurs stratégies pour : Communiquer leur impact sans greenwashing Mesurer le ROI du marketing responsable Attirer des talents grâce à leur mission Concilier performance business e... more

PublishesTwice monthlyEpisodes99Founded3 years ago
Language
French
Number of ListenersCategories
BusinessMarketingEntrepreneurship

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Artwork for Slow Marketing

Latest Episodes

“On peut allier budget, performance et valeurs.”

Anaïs Baumgarten — autrice de “Slow Marketing” et CMO/consultante — partage une méthode claire pour préparer ta stratégie 2026 sans choisir entre chiffre et sens. Elle est légitime sur le sujet: 6 ans... more

“L’espoir n’est pas le déclencheur de l’action; l’espoir est la conséquence de l’action.”

Thomas Burbidge est entrepreneur et accompagnant d’entrepreneurs, cofondateur d’une entreprise d’accompagnement qui croise stratégie business, épanouissement d... more

"La durabilité n’est pas une raison d’achat en soi, mais elle peut enrichir l’attractivité et la pertinence d’un produit." - Didier Bernardi

Dans cet épisode co-animé avec Sarah Ladam, nous accueillons Didier Bernardi, expert en marketing durable et... more

“On ne va pas s’attarder sur ce qu’il faut arrêter. Aujourd’hui, on parle de ce qu’on peut commencer. Et mettre en place dès demain.”

Dans cet épisode solo qui ouvre la saison 6, je te partage 10 actions Slow Marketing pour 2026, directement issues ... more

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Reviews

5.0 out of 5 stars from 35 ratings
  • Un podcast brillant pour envisager le marketing autrement

    Du contenu synthétique et dynamique qui t’aide à te questionner sur tes pratiques marketing et à les révolutionner en douceur. J’adore !

    Apple Podcasts
    5
    Andreea241
    Francea year ago
  • Incroyable !

    Podcast très intéressant et très diversifié!

    Apple Podcasts
    5
    thebloone
    Belgium2 years ago
  • Podcast didactique qui permet de découvrir les bonnes pratiques du marketing sans être forcément du milieu. Je conseille !

    Podcast Addict
    5
    Mélusine Parenteau
    2 years ago
  • Mon podcast préféré !

    Un grand MERCI pour ce podcast, Anaïs !

    Tu as réussi à répondre à toutes les questions que je me posais (ou presque) sur le marketing responsable.

    Du super pratico-pratique et actionnable, des invités experts et pertinents, un format juste nickel niveau durée… non vraiment, on ne pouvait pas faire mieux selon moi.

    C’est mon podcast préféré ! Voilà j’arrête de faire la fan girl et j’ai hâte d’être au prochain épisode :)

    Laura

    Apple Podcasts
    5
    Laura Slen
    Australia2 years ago
  • Vers un marketing plus responsable 🌿

    De très bons conseils pour avancer pas à pas et faire mûrir sa réflexion pour un marketing plus responsable!

    Bravo Anaïs! Ça me donne de nouvelles idées pour avancer dans cette démarche 😊

    Léa de L’Effet Marketing

    Apple Podcasts
    5
    leagueniffet
    France3 years ago

Chart Rankings

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Apple Podcasts
#34
France/Business/Marketing
Apple Podcasts
#140
Belgium/Business/Marketing

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1. Génération Do It Yourself

How many episodes of Slow Marketing are there?

Slow Marketing launched 3 years ago and published 99 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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