Spiraling Up — Marketing For Professional Services
HingeTired of dry, predictable marketing podcasts? Us too. Welcome to Spiraling Up—the show that puts a playful twist on professional services marketing.
A few times each month, you'll hear Pivotal Stories about the hottest B2B marketing research and trends before diving headfirst into interactive games and challenges with marketing leaders, Visible Experts™, and practitioners.
Whether you’re spearh... more
| Publishes | Twice monthly | Episodes | 25 | Founded | a year ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | BusinessMarketing | |||
Listen to this Podcast
Latest Episodes
Rebrands are hard. And when they go wrong, they can be really wrong.
In this episode of Spiraling Up, the Hinge team takes a playful—but deeply practical—look at Crazy, Stupid Rebrands: the most common ways professional services firms sabotage their... more
Every year, business leaders set ambitious resolutions—delegate more, lead better, work less, grow faster. And every year, most of those goals quietly disappear.
In this episode of Spiraling Up, the team sits down with Dr. Josh Elmore, organizationa... more
Download the executive summary of the 2026 High Growth Study: www.hingemarketing.com/hgs
What marketing decisions truly drive growth in professional services firms?
In this episode of Spiraling Up, the team explores findings from Hinge’s 2026 High ... more
Was launching Spiraling Up actually worth it?
In this special year-end episode, the team looks back on 2025 and asks the honest question every firm-led podcast eventually faces: did this experiment deliver real value?
We revisit standout clips from... more
Reviews
- Not your average marketing podcast
Spiraling Up is a breath of fresh air in the world of professional services marketing podcasts! Austin, Joe, and Mary-Blanche bring such a unique and engaging approach to their discussions, moving beyond typical interviews to offer interactive segments, lively debates, and truly actionable insights. Bonus points for the creative sound effects. Each episode is packed with valuable information and practical takeaways, all delivered with a fun, playful twist that makes listening and learning enjoya... more
Apple Podcasts5MeredithCA 2025
United States5 months ago - Entertaining AND Educational
I listen to a lot of business podcasts. Many I’ve tried follow the same boring format. Definitely not Spiraling Up. The Hinge team delivers on being fun and entertaining while also exploring the intricacies of marketing a professional services firm. A must-listen for marketing leaders and practitioners alike.
Apple Podcasts5John TyremanUnited States6 months ago - Goal Accomplished!
Being on the Hinge email list brought me to the latest episode of the Spiraling Up with the promise of it being “not another boring” business podcast. They accomplished that goal with ease. Austin, Mary-Blanche and Joe packed the show with research backed stats and humorous banter. The marketing draft was great and I’m looking forward to hearing what comes next.
Apple Podcasts5MarketingGuy1United Statesa year ago
Chart Rankings
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #169 |  United Kingdom/Business/Marketing |
Audience Metrics
Listeners, social reach, demographics and more for this podcast.
| Listeners per Episode | Gender Skew | Location | |||
|---|---|---|---|---|---|
| Interests | Professions | Age Range | |||
| Household Income | Social Media Reach | ||||
Frequently Asked Questions About Spiraling Up
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How many episodes of Spiraling Up are there?
Spiraling Up launched a year ago and published 25 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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