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Artwork for Steven 數位社群行銷研究室

Steven 數位社群行銷研究室

Steven 數位社群行銷研究室

Steven 數位社群行銷研究室

PublishesTwice monthlyEpisodes162Founded5 years ago
Language
Korean
Number of ListenersCategories
BusinessEducation

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Artwork for Steven 數位社群行銷研究室

Latest Episodes

本集重點|Retargeting 再行銷廣告如何使用才不令人煩躁

📌再行銷不是跟監,而是適時陪伴!本集【AI 解惑室】帶你解析Retargeting再行銷廣告的使用,先看AI怎麼答,再由15年資深行銷專家Steven以行銷實戰角度,告訴你投放再行銷廣告真正會遇到的細節,從頻率控管、素材與內容策略、受眾分層,到投放時間與產品週期的設計,帶你把再行銷做得更精準、更有效,也更不打擾!

章節時間軸

00:00 開場

00:19 頻率控制,避免廣告疲勞

01:02 建立行銷漏斗

01... more

本集重點|品牌經營社群hashtag 如何設定,怎麼有效運用?

📌 Hashtag不是裝飾!本集【AI 解惑室】帶你解析品牌最常誤用的Hashtag心法,從AI的答案,再到15年資深行銷專家Steven的深度補充,帶你一次搞懂:Hashtag真正功能、四大類型怎麼使用、Hashtag實務策略,還有各平台的使用差異。想要提升社群觸及率、強化搜尋能見度、讓Hashtag真正替品牌工作?這集帶你全面掌握最實用的Hashtag使用準則!🔥

章節時間軸

00:00 開場

00:19 善用H... more

本集重點|品牌小編被演算法操弄,該怎麼辦?

品牌貼文做到心累?演算法天天變,觸及率掉到不行?

全新單元【AI解惑室】來幫你!讓AI回答行銷考題,再由擁有超過15年數位社群行銷實戰經驗的專家Steven深度解析,教你經營社群到底該怎麼做。

從多元平台的佈局,再到提高演算法的友好度,全都完整解析給你聽,當小編一定要知道,別再被演算法牽著走啦🔥

章節時間軸

0:00 開場

0:28 認清演算法核心目標

2:14 調整輸出策略

3:39 分散風險建立不同佈局

4:56 提... more

本集重點|如何加強文字編輯能力與客群用語的代溝

行銷貼文總是打不進目標族群?AI真的能幫上忙嗎?

全新單元【AI解惑室】!讓AI回答行銷考題,再由擁有超過15年數位社群行銷經驗的專家Steven深度解析,教你提升貼文的編輯技巧與共鳴力。

從「客群詞庫」到「生活化語感」的運用,跟著Steven,一起打開行銷新視界!🤘

章節時間軸

0:00 開場

0:28 建立客群詞庫

1:38 調整生活化語感

2:17 訓練換位思考

3:29 持續更新語料庫

► 訂閱Steven... more

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Reviews

3.2 out of 5 stars from 15 ratings
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Which podcasts are similar to Steven 數位社群行銷研究室?

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1. 銷波快 | 一個圍繞在行銷Marketing 的隨便亂聊電台
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4. 蔡阿嘎543

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Steven 數位社群行銷研究室 launched 5 years ago and published 162 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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