
普拉瑞斯是深耕塑橡膠產業的整合行銷公司,旗下的普拉抱報是台灣最大的塑膠與橡膠機械製造產業B2B 媒體。 《塑塑聽普拉》是由 普拉瑞斯 製作的專業 Podcast 節目,結合產業深度與故事溫度,延續《普拉抱報》的媒體角色,鎖定台灣製造業與 B2B 行銷主力,打造最具影響力的產業音頻平台。 🔹 每週三更新,累積錄製 168 集以上 🔹 訪問超過 50 家企業、55 位產業領袖 ----------- 普拉智匯快報📖:快速掌握品牌行銷與貿易要點 PRM環球聚焦🌎:每年親自參加六場國際展覽,第一手掌握全球市場脈動 普拉之星專訪⭐:聚焦企業精英的成長故事與實戰經驗 領袖之聲論壇💡:與產業領袖對談,探索策略與未來趨勢 ------------ 📖訂閱普拉抱報 長知識>>polaris.pse.is/453dbl 👀逛逛粉絲專頁 樂暢談>>polaris... more
| Publishes | Weekly | Episodes | 208 | Founded | 4 years ago |
|---|---|---|---|---|---|
| Language | Number of Listeners | Categories | BusinessMarketing |

最容易忽略的市場變化,其實是買主的採購邏輯!
現在的買主,不是來展場慢慢聽介紹,而是帶著名單來快速篩選,技術不差、價格合理,已經只是入場門票。
在這個高度競爭的亞洲市場,展覽結合國際網路行銷已成為買主篩選供應商的基本條件。
當市場競爭全面升級,最後留下來的問題只剩下:
你會不會被記住?
🧠 市場不是變小,是買主變得更挑
🔁 短供應鏈不是口號,是生存策略
🎯 展覽不只是曝光,也可能是篩選
🍶 大家都一樣,為什麼他最貴?
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LINE@:polaris... more
為什麼 80% 的工廠自動化,最後都停在角落?
設備明明升級了,工廠卻沒有變得更輕鬆。問題往往不是人力不足,也不是自動化不夠先進,而是流程從來沒有被好好想過。這一集,從經營者的角度,重新定義「工廠自動化」該扮演的角色。
🧠卡關的不是設備,而是流程
🔁成本選擇來自經營階段的判斷
👷 設備再先進比不上人的理解與配合
🎯關鍵不是回本,而是能不能撐久
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LINE@:polaris.pse.is/888vvn
留言告訴我你對這一集的想法:open... more
展場很忙、機台被拍、名片收一疊,但回到台灣,攤位一拆,一切好像歸零。
PRM 團隊分享他們在 Interpack 等國際展覽現場的實戰觀察,拆解哪些內容,才真正能在展後繼續替你工作。
這一集,我們不談再多花一筆行銷預算,而是聊一個更現實的問題:【展覽結束後,曝光如何繼續發酵?】
🧠 買主的記憶,才是展覽的核心戰場
🔁 能持續被使用,是更有價值的參展
🎯 展覽不是曝光,而是長期溝通的起點
🧩 展覽的角色,是讓成交更容易發生
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LINE@:polaris.p... more
當客戶夠專業時,行銷與品牌到底還剩下什麼功能?
惠旺並沒有走低價路線,也不是靠誇大的品牌敘事取得信任。而是靠著能被驗證的基礎上,數據、測試與實際結果,讓品牌成為「幫助客戶快速判斷風險」的工具。
真正有效的品牌,不是讓你看起來很厲害,而是當客戶比較供應商時,能清楚知道你站在什麼位置、值不值得長期合作。
💹 價格不是唯一,專業市場在意的是價值
✨ 品牌不是包裝,而是數據的結果累積
🔍 有效的行銷,是幫助客戶快速判斷
🤝 被選擇的品牌,來自看的見的信任
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LINE@:htt... more
People also subscribe to these shows.
把專業艱深的SEO、行銷知識,轉化爲簡單易懂,真有你們的!
謝謝你們提供的內容! 很有趣,期待下一集喔!
相當體貼,用聽的感受很好,深入淺出的介紹塑橡膠的產業新聞和行銷知識,很是喜歡!
生動有趣的解說數據,真期待下一集。
專業又創新 電子報結合影音 讓讀者更方便取得資訊
期待下一期
非常棒的節目讓我們「塑塑」了解橡塑膠產業
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #20 | |
Apple Podcasts | #175 |
Listeners, social reach, demographics and more for this podcast.
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塑塑聽普拉 launched 4 years ago and published 208 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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