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Artwork for Sub Club by RevenueCat

Sub Club by RevenueCat

David Barnard, Jacob Eiting
Tiktok
Subscription Model
User Retention
Fitness App Industry
Market Trends
Influencer Marketing
Strength Training
Facebook Ads
Product Iteration
Gamification
Revenuecat
Digital Markets Act
App Store
Subscription Apps
Myswimpro
WWDC 2024
Product Market Fit
Subscription Value Loop
A/B Testing
Content Marketing

Interviews with the experts behind the biggest apps in the App Store. Hosts David Barnard and Jacob Eiting dive deep to unlock insights, strategies, and stories that you can use to carve out your slice of the 'trillion-dollar App Store opportunity'.

PublishesTwice monthlyEpisodes146Founded5 years ago
Number of ListenersCategories
TechnologyBusinessEntrepreneurship

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Artwork for Sub Club by RevenueCat

Latest Episodes

On the podcast, I talk with Cem about the premium trap many apps fall into, why free trials work even for freemium products, and how ‘try for $0.00’ actually outperforms ‘try for free’.

Top Takeaways:

💡 Protect the free moat — always

 Short-term r... more

On the podcast, I talk with Jeff about Tinder's $50 million paywall win. Why now is such a great time to build apps, and how hard paywalls can mislead you about product-market fit.

Top Takeaways:

💡 Focus on Product-Market Fit First

 Before jumping... more

On the podcast, I talk with Alper about the competitive advantage of ignoring (some) best practices, the risk of drawing false conclusions when researching competitor ads, and why poor metrics are just facts until proven problematic.

Top Takeaways: more

On the podcast, I talk with Greg about knowing when to pivot, why most consumer apps shouldn't raise VC, and why making free trials optional outperformed making them the default.

Top Takeaways:

📉 Know When to Pivot

 Wrangle struggled because it w... more

Key Facts

Accepts Guests
Accepts Sponsors
Contact Information
Podcast Host
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Find out how many people listen to this podcast per episode and each month.

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Recent Guests

Cem Kansu
Chief Product Officer at Duolingo
Duolingo
Episode: Why Your Free Users Are Your Real Growth Engine – Cem Kansu, Duolingo CPO
Jeff Morris
Former VP of Product at Tinder, Founder and General Partner at Chapter One
Chapter One
Episode: How a Single Paywall Experiment Generated $50M – Jeff Morris, Chapter One, Ex-Tinder
Alper Taner
Head of Performance Marketing at a Stealth-Mode App Studio, working on productivity and utility apps.
Stealth-Mode App Studio
Episode: Creative Misfires, False Positives, and Meta's Auction Flaws — Alper Taner, Stealth-Mode App Studio
Greg Cohn
Co-founder and CEO of Ad Hoc Labs, makers of the Burner app
Ad Hoc Labs
Episode: Pivots, Funding, and Building Apps That Last – Greg Cohn, Burner
Ravi Mehta
Former Chief Product Officer at Tinder, now a product advisor for consumer and AI startups.
Episode: How Tinder Captures More Value With Tiered Pricing and Consumables — Ravi Mehta
Eric Crowley
Tech investment banker at GP Bullhound, advising on consumer subscription software
GP Bullhound
Episode: Why AI Probably Won’t Kill Your App (But Ignoring It Will) — Eric Crowley, GP Bullhound
Michael Ribero
Senior VP of Global Consumer Revenue at Condé Nast
Condé Nast
Episode: How Condé Nast Experiments, Bundles, and Wins — Michael Ribero, Condé Nast
Josh Peleg
Head of M&A and Business Development at BlueThrone
BlueThrone
Episode: Buying vs. Building: Scaling Beyond a Single App — Josh Peleg, BlueThrone
Mathias Gredal Nørvig
CEO of SYBO, the game studio behind Subway Surfers
SYBO
Episode: What Subscription Apps Can Learn About Monetization From Gaming — Mathias Gredal Nørvig, Subway Surfers

Hosts

David Barnard
Host and expert on app monetization with insights from leading roles in app development and marketing.
Jacob Eiting
CEO of RevenueCat and co-host focused on app growth strategies and analytics.

Reviews

4.9 out of 5 stars from 187 ratings
  • Must listen for consumer subscription leaders

    I can’t believe this only has 58 ratings. Terrific!

    Apple Podcasts
    5
    Active users
    United States6 months ago
  • Ridiculous interview on 03-March

    Like listening to an interview with an ai agent

    Apple Podcasts
    1
    יוריס
    Israela year ago
  • Awesome content

    I’m just building my first app and the information is super helpful and gives me ideas for the future of my app.

    Apple Podcasts
    5
    Akzid3nz
    United Statesa year ago
  • Really excellent for B2C builders

    If you’re building a consumer mobile app, there’s no better resource than this podcast. Fantastic insights on growth and monetisation from super interesting people and products. Thanks to David and the team!

    Apple Podcasts
    5
    Lukemf94
    United Kingdom2 years ago
  • Single best app /subscription monetization podcast out there

    Sub Club never disappoints, with guests that range from indie devs that made it big to practitioners from some of the world’s highest grossing (subscription) apps. Every episode is packed with actionable insights and advice, while maintaining a super approachable and conversational format. Must listen!

    Apple Podcasts
    5
    RikHaandrikman
    Netherlands2 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners appreciate the blend of expert interviews with practical advice for app success.
Hosts provide engaging discussions that make complex topics accessible and interesting.
Terrific insights from industry leaders that are actionable for building apps.
Some critiques mention a desire for more varied content or topics beyond subscriptions.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#98
Ukraine/Technology
Apple Podcasts
#167
New Zealand/Technology
Apple Podcasts
#208
Russia/Technology
Apple Podcasts
#234
South Korea/Technology
Apple Podcasts
#243
Spain/Technology
Apple Podcasts
#246
Austria/Technology

Talking Points

Recent interactions between the hosts and their guests.

Why Your Free Users Are Your Real Growth Engine – Cem Kansu, Duolingo CPO
Q: What do you think is the biggest fail, and what did you learn from it?
The attempt at launching a human-based tutoring feature failed because users were too intimidated to engage with a real tutor.
Why Your Free Users Are Your Real Growth Engine – Cem Kansu, Duolingo CPO
Q: What was the most impactful experiment or change you implemented this year?
Introducing video calls on Duolingo has significantly improved users' Spanish speaking capabilities.
Creative Misfires, False Positives, and Meta's Auction Flaws — Alper Taner, Stealth-Mode App Studio
Q: What is your process for looking at the winning creatives?
Looking at the output of a creative performance definitely matters... it's all about the learning.
Creative Misfires, False Positives, and Meta's Auction Flaws — Alper Taner, Stealth-Mode App Studio
Q: How do you think about these kind of best practices and rules of thumb?
There are definitely best practices and rules of thumb that you should stick, I don't know, 80% of the time.
How Tinder Captures More Value With Tiered Pricing and Consumables — Ravi Mehta
Q: What are your thoughts on the super premium tier that Tinder was experimenting with?
I started work on Tinder Platinum, which was based on understanding the needs of heavy spenders who sought more matches—a more utilitarian offering.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About Sub Club by RevenueCat

What is Sub Club by RevenueCat about and what kind of topics does it cover?

Focusing on monetization strategies, user engagement, and growth tactics, this podcast traverses the innovative landscape of mobile app development. It features in-depth discussions with industry experts who share their insights on various aspects of building successful consumer subscription applications. From exploring tiered pricing models and the role of AI to analyzing game-inspired monetization tactics, the content is particularly beneficial for developers and entrepreneurs looking to optimize their app performance and increase revenue in a competitive market. Unique in its approach, the format combines technical discussions with real-world case studies, making it a valuable resource for app builders ready to learn from the successes a... more

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Which podcasts are similar to Sub Club by RevenueCat?

These podcasts share a similar audience with Sub Club by RevenueCat:

1. The Startup Ideas Podcast
2. My First Million
3. The AI Daily Brief: Artificial Intelligence News and Analysis
4. Founders
5. The a16z Show

How many episodes of Sub Club by RevenueCat are there?

Sub Club by RevenueCat launched 5 years ago and published 146 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Sub Club by RevenueCat?

Recent guests on Sub Club by RevenueCat include:

1. Cem Kansu
2. Jeff Morris
3. Alper Taner
4. Greg Cohn
5. Ravi Mehta
6. Eric Crowley
7. Michael Ribero
8. Josh Peleg

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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