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Artwork for Sub Club by RevenueCat

Sub Club by RevenueCat

David Barnard, Jacob Eiting
Tiktok
Subscription Model
User Retention
Fitness App Industry
Influencer Marketing
Market Trends
Facebook Ads
Product Iteration
Gamification
Strength Training
Revenuecat
Digital Markets Act
App Store
Subscription Apps
Myswimpro
WWDC 2024
Subscription Value Loop
Product Market Fit
A/B Testing
Content Marketing

Interviews with the experts behind the biggest apps in the App Store. Hosts David Barnard and Jacob Eiting dive deep to unlock insights, strategies, and stories that you can use to carve out your slice of the 'trillion-dollar App Store opportunity'.

PublishesTwice monthlyEpisodes143Founded5 years ago
Number of ListenersCategories
EntrepreneurshipBusinessTechnology

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Artwork for Sub Club by RevenueCat

Latest Episodes

On the podcast, I talk with Greg about knowing when to pivot, why most consumer apps shouldn't raise VC, and why making free trials optional outperformed making them the default.

Top Takeaways:

📉 Know When to Pivot

 Wrangle struggled because it w... more

On the podcast we talk with Ravi about subscriptions as a force multiplier for consumables, why narratives matter more than metrics in goal-setting, and why you might want to try a longer onboarding, or a shorter one.

📊 Stack the demand curve

Tinde... more

On the podcast, we talk with Eric about the opportunities and challenges of AI for consumer apps, what you can learn from Strava acquiring Runna, and the flawed thinking around ‘subscription fatigue’.

Top Takeaways:

💸 Value Overcomes Fatigue

Cons... more

On the podcast, I talk with Michael about the blessing and curse of having a brand, why post-purchase is the perfect upsell moment, and why partnerships are hard to pull off but can be well worth the effort.

Top Takeaways:

🌱Growth is Built on Valu... more

Key Facts

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Find out how many people listen to this podcast per episode and each month.

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Recent Guests

Ravi Mehta
Former Chief Product Officer at Tinder, now a product advisor for consumer and AI startups.
Episode: How Tinder Captures More Value With Tiered Pricing and Consumables — Ravi Mehta
Michael Ribero
Senior VP of Global Consumer Revenue at Condé Nast
Condé Nast
Episode: How Condé Nast Experiments, Bundles, and Wins — Michael Ribero, Condé Nast
Josh Peleg
Head of M&A and Business Development at BlueThrone
BlueThrone
Episode: Buying vs. Building: Scaling Beyond a Single App — Josh Peleg, BlueThrone
Mathias Gredal Nørvig
CEO of SYBO, the game studio behind Subway Surfers
SYBO
Episode: What Subscription Apps Can Learn About Monetization From Gaming — Mathias Gredal Nørvig, Subway Surfers
Ora Levit
VP of Product Management at LinkedIn, leading revenue and product teams focused on LinkedIn premium subscriptions
LinkedIn
Episode: Value-Driven Growth: LinkedIn's Billion-Dollar Subscription Strategy — Ora Levit, LinkedIn
Eric Seufert
Media strategist, quantitative marketer, author, and investor.
Mobile Dev Memo
Episode: The Post-Attribution Playbook for Growth — Eric Seufert, Mobile Dev Memo
John Gruber
Rack and Tour, Apple aficionado, podcast host, and sole proprietor of Daring Fireball
Daring Fireball
Episode: The Past, Present, and Future of Building on Apple — John Gruber, Daring Fireball
Eric Duffett
High school teacher and indie app developer
Shot Pattern
Episode: Turning a Side Project into a Six-Figure Subscription Business – Eric Duffett, Shot Pattern
Charlie Cheever
Co-founder and CEO of Expo
Expo
Episode: Building Apps Faster: How AI and React Native are Changing the Game – Charlie Cheever, Expo

Hosts

David Barnard
Host and expert on app monetization with insights from leading roles in app development and marketing.
Jacob Eiting
CEO of RevenueCat and co-host focused on app growth strategies and analytics.

Reviews

4.9 out of 5 stars from 186 ratings
  • Must listen for consumer subscription leaders

    I can’t believe this only has 58 ratings. Terrific!

    Apple Podcasts
    5
    Active users
    United States5 months ago
  • Ridiculous interview on 03-March

    Like listening to an interview with an ai agent

    Apple Podcasts
    1
    יוריס
    Israel9 months ago
  • Awesome content

    I’m just building my first app and the information is super helpful and gives me ideas for the future of my app.

    Apple Podcasts
    5
    Akzid3nz
    United Statesa year ago
  • Really excellent for B2C builders

    If you’re building a consumer mobile app, there’s no better resource than this podcast. Fantastic insights on growth and monetisation from super interesting people and products. Thanks to David and the team!

    Apple Podcasts
    5
    Lukemf94
    United Kingdom2 years ago
  • Single best app /subscription monetization podcast out there

    Sub Club never disappoints, with guests that range from indie devs that made it big to practitioners from some of the world’s highest grossing (subscription) apps. Every episode is packed with actionable insights and advice, while maintaining a super approachable and conversational format. Must listen!

    Apple Podcasts
    5
    RikHaandrikman
    Netherlands2 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners appreciate the blend of expert interviews with practical advice for app success.
Hosts provide engaging discussions that make complex topics accessible and interesting.
Terrific insights from industry leaders that are actionable for building apps.
Some critiques mention a desire for more varied content or topics beyond subscriptions.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#207
France/Technology
Apple Podcasts
#140
Poland/Technology
Apple Podcasts
#183
Austria/Technology
Apple Podcasts
#185
Finland/Technology
Apple Podcasts
#220
Ukraine/Technology

Talking Points

Recent interactions between the hosts and their guests.

How Tinder Captures More Value With Tiered Pricing and Consumables — Ravi Mehta
Q: What are your thoughts on the super premium tier that Tinder was experimenting with?
I started work on Tinder Platinum, which was based on understanding the needs of heavy spenders who sought more matches—a more utilitarian offering.
How Tinder Captures More Value With Tiered Pricing and Consumables — Ravi Mehta
Q: Do those free users then spend on consumables? And is that a significant part of monetization, is having those free users spend on consumables?
Very few free users actually buy microtransactions, as the subscriptions act as force multipliers for those microtransactions.
How Tinder Captures More Value With Tiered Pricing and Consumables — Ravi Mehta
Q: Do you think the benefit of having the subscription is just like it sort of recurringly fills like half of that demand curve area, right?
Yes, a single subscription is a really good threshold monetization point, where a lot of users are willing to pay that amount, ensuring predictable revenue.
Buying vs. Building: Scaling Beyond a Single App — Josh Peleg, BlueThrone
Q: What red flags should founders optimize away from in their apps for acquisition?
High churn rate, CAC to LTV ratio issues, team composition, competition in the category, and whether they've raised VC money.
Buying vs. Building: Scaling Beyond a Single App — Josh Peleg, BlueThrone
Q: What kind of apps were you looking for during that time?
We were looking for strong EBITDA and strong revenue, focusing more on financials than app metrics.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About Sub Club by RevenueCat

What is Sub Club by RevenueCat about and what kind of topics does it cover?

Focusing on monetization strategies, user engagement, and growth tactics, this podcast traverses the innovative landscape of mobile app development. It features in-depth discussions with industry experts who share their insights on various aspects of building successful consumer subscription applications. From exploring tiered pricing models and the role of AI to analyzing game-inspired monetization tactics, the content is particularly beneficial for developers and entrepreneurs looking to optimize their app performance and increase revenue in a competitive market. Unique in its approach, the format combines technical discussions with real-world case studies, making it a valuable resource for app builders ready to learn from the successes a... more

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Which podcasts are similar to Sub Club by RevenueCat?

These podcasts share a similar audience with Sub Club by RevenueCat:

1. This Week in Startups
2. Y Combinator Startup Podcast
3. The Talk Show With John Gruber
4. The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch
5. The Startup Ideas Podcast

How many episodes of Sub Club by RevenueCat are there?

Sub Club by RevenueCat launched 5 years ago and published 143 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

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What guests have appeared on Sub Club by RevenueCat?

Recent guests on Sub Club by RevenueCat include:

1. Ravi Mehta
2. Michael Ribero
3. Josh Peleg
4. Mathias Gredal Nørvig
5. Ora Levit
6. Eric Seufert
7. John Gruber
8. Eric Duffett

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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