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Tactical & Practical

Nate Lagos
E-Commerce
E-Commerce Marketing
Marketing Strategies
Marketing Performance
Consumer Behavior
Value Proposition
Communication Strategies
Customer Retention
Leadership
SMS Marketing
Team Management
Mystery Watch Promo
Emotional Engagement
Brand Building
Brand Positioning
New Year's Resolutions
Problem Solving
Employee Confidence
Return On Ad Spend
Inventory Management

Giving you highly actionable marketing advice from someone who's been in the weeds of profitably growing ecom brands. To get involved in the conversation & clarify anything Nate talks about in this podcast, tweet @NateLagos any of your Tactical & Practical questions! If your shopify store needs helping increasing revenue & profit, check out our sponsor Intelligems.io for all your split testing nee... more

PublishesWeeklyEpisodes83Founded2 years ago
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Artwork for Tactical & Practical

Latest Episodes

In this episode I break down how we just:

- Doubled ad spend while increasing aMER

- How doing less allows you to do more

- Testing CTA button text

- Resending emails to non openers (the easiest, lowest hanging revenue in all of ecom)

- & what to do ... more

President of GrooveLife.com joins the show to talk about building lean & efficient marketing teams.

Learn how I've helped 7 figure brands break through the 8 fig/yr mark, here some anonymous questions from marketers early in their careers, and check out a recent DISCOUNT test I ran with suprising results, my Tweet of the Week, and a JUICY Tactical ... more

Dive into how I started a new brand, and how I think about creative strategy & split testing when nobody has ever heard of you.

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Recent Guests

Sarah Levinger
Returning guest and advertising expert
Episode: Badvertising: Our Biggest Mistakes In Ads w/ Sarah Levinger
Jimmy Kim
Expert in email marketing with extensive experience in e-commerce events and conferences.
Commerce Roundtable
Episode: How To Extract MORE REVENUE From Your Email List - w/ Jimmy Kim
Sean Frank
CEO of The Ridge
The Ridge
Episode: How To Diversify Into New Product Categories with Sean Frank
Connor MacDonald
CMO at Ridge Wallet
Ridge Wallet
Episode: How To Start & Advance Your Career In Ecom: With Connor MacDonald, Connor Rolain, and MacCoy Merkley
Connor Rolain
Head of Growth at Hexclad
Hexclad
Episode: How To Start & Advance Your Career In Ecom: With Connor MacDonald, Connor Rolain, and MacCoy Merkley
MacCoy Merkley
CMO of Portland Leather Goods
Portland Leather Goods
Episode: How To Start & Advance Your Career In Ecom: With Connor MacDonald, Connor Rolain, and MacCoy Merkley
Ryan Beltran
Co-founder and CEO of Original Grain
Original Grain
Episode: We Doubled Our AOV (With Ryan Beltran, Co-Founder of Original Grain)

Host

Nate Lagos
Host of Tactical & Practical. He discusses actionable marketing advice and strategies for e-commerce brands based on personal experiences and insights from the field.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#153
Argentina/Business/Marketing
Apple Podcasts
#163
Sweden/Business/Marketing
Apple Podcasts
#226
Singapore/Business/Marketing

Talking Points

Recent interactions between the hosts and their guests.

How To Diversify Into New Product Categories with Sean Frank
Q: Was there anything in your business, was wallet growth slowing?
Yes, we had product categories that we initially thought weren't successful. We learned to relaunch them with more maturity and understanding.
My 10 Biz-Related New Year's Resolutions (Recorded LIVE)
Q: Are you prioritizing brand efforts in 2025?
We are going to start thinking about how to build a brand that people like, and not just focus on marketing metrics.

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Frequently Asked Questions About Tactical & Practical

What is Tactical & Practical about and what kind of topics does it cover?

A series focusing on actionable marketing strategies tailored for e-commerce brands, providing listeners with insights derived from the host's extensive hands-on experience in growing these businesses profitably. Listeners can expect episodes that explore critical topics like personalized marketing, pricing strategies, and split testing. Unique elements include an emphasis on the real-world challenges marketers face and how to adapt quickly to changing market dynamics, making the content both practical and relatable. The host often shares personal anecdotes and examples from his professional journey, lending authenticity to the strategies discussed and bolstering listener engagement.

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These podcasts share a similar audience with Tactical & Practical:

1. The Andrew Faris Podcast
2. HBR IdeaCast

How many episodes of Tactical & Practical are there?

Tactical & Practical launched 2 years ago and published 83 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Tactical & Practical?

Recent guests on Tactical & Practical include:

1. Sarah Levinger
2. Jimmy Kim
3. Sean Frank
4. Connor MacDonald
5. Connor Rolain
6. MacCoy Merkley
7. Ryan Beltran

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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