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Artwork for That's What I Call Marketing

That's What I Call Marketing

Conor Byrne
Traditional Media
Advertising Spend
Creativity
Cannes Lions
Cannes Lions Festival
Cinema Advertising
Audience Behavior
Cannes Festival
Marketing
Radio Advertising
Out Of Home Advertising
Retail Media
AI In Marketing
Elon Musk
Digital PR
Pre-Testing
Marketing Communications
Marketing Strategy
Special Needs Education
Black Women Empowerment

Conor Byrne hosts That's What I Call Marketing meeting some of the most incredible marketing minds in our industry, CMO's, founders and marketing leaders from across the globe, this podcast tackles the big issues facing marketers today, as well as providing inspiration by hearing the incredible stories marketing leaders share of their journey to the top.

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PublishesWeeklyEpisodes179Founded4 years ago
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Artwork for That's What I Call Marketing

Latest Episodes

Most advertising doesn’t fail because it’s wrong. It fails because it’s dull and dull is expensive.

In this episode of That’s What I Call Marketing, Conor Byrne sits down with Adam Morgan and Karen Nelson-Field to unpack the real cost of dull creati... more

François Bazini, CMO of Suntory Beverage & Food Europe is one of the most thoughtful brand CMOs in global FMCG

François shares a rare, inside view of what it really means to be a brand steward in organisations like Danone, BCG, PepsiCo and Suntory. ... more

What happens when a radio comedian, a senior drinks marketer, and a 2,000-year-old Roman hydration recipe collide?

In this episode of That’s What I Call Marketing, Conor Byrne sits down with Merrick Watts and Ed Stening, co-founders of Posca Hydrate... more

Kit Kats Global Head of Marketing Shares what it really takes to build and protect an iconic global brand?

In this season opener for Season 5 of That’s What I Call Marketing, Conor Byrne is joined by Wael Jabi, KitKats Global Head of Marketing at Ne... more

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Recent Guests

Francois Bazini
CMO of Suntory Beverage & Food Europe
Suntory Beverage & Food Europe
Episode: S5 Ep3: The Tensions Every Brand CEO Has to Manage with CMO Francois Bazini
Wael Jabi
Global Head of Marketing and Communications at KitKat
Nestlé
Episode: S5 Ep1: What KitKat Gets Right About Attention, Breaks & Consistency with Wael Jabi
Linda Bradley
Head of Planning at Diageo in Ireland
Diageo
Episode: S4 Ep29: A Red Star Christmas 2025 - The Best Christmas Ads of 2025
Mark Smith
Global Director of Insights and Analytics at Mark Anthony Brands
Mark Anthony Brands
Episode: S4 Ep29: A Red Star Christmas 2025 - The Best Christmas Ads of 2025
Katherine Melchior Ray
Global CMO with extensive experience in international brands and marketing education.
Episode: S4 Ep28: Brand Global, Adapt Local with Katherine Melchior Ray & Nataly Kelly
Nataly Kelly
CMO at Zappi with a background in localization and consumer insights, helping brands understand local markets.
Zappi
Episode: S4 Ep28: Brand Global, Adapt Local with Katherine Melchior Ray & Nataly Kelly
Caroline Gardner
Head of Integrated Brand and Marketing Experience at The RealReal
The RealReal
Episode: S4 Ep18: How The RealReal is Winning the Luxury Resale Game with Caroline Gardner
Kerel Cooper
Chief Marketing Officer at GumGum with expertise in data, ad tech, and digital transformation.
GumGum
Episode: S4 Ep15: How Bold Brands Win Attention (and Keep It) with CMO Kerel Cooper
Lucy Guo
Billionaire entrepreneur and founder of Passes, a platform for paid content.
Passes.com
Episode: The Cannes Sessions - Daily Round Up 19/06/25

Host

Conor Byrne
Conor Byrne is an experienced marketing professional known for his engaging conversations with influential figures in the industry. He brings a wealth of knowledge and insight into contemporary marketing challenges and innovations, providing listeners with valuable perspectives from experts across the globe.

Reviews

5.0 out of 5 stars from 42 ratings
  • I know I am biased but…

    That’s what I call marketing - Brilliant! Smart, intelligent conversations with thought leaders, including Conor himself. Witty conversations. Thoughtful insights. Hilarious punchlines. I am not a “marketing person” but each episode has something for me in the nonprofit field. The principles, skills and tools discussed by Conor and his guests are applicable across business disciplines. Get smarter. LISTEN!

    Apple Podcasts
    5
    P-Sqiggles
    United States2 years ago
  • Conor Byrne’s podcast is ace

    If you don’t know Conor you will get to know him through this podcast. He is so knowledgeable about marketing, he manages to get the most interesting guests in his podcast, he asks the best questions and every time he is doing his thing, you just wish you were in the room. Conor is a total legend. And his podcast is ace.

    Apple Podcasts
    5
    Indie Úna
    Ireland2 years ago
  • Great podcast!

    Conor gives away tons of marketing tips

    Apple Podcasts
    5
    ninja steth jelly 7655
    United States2 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners appreciate the insightful conversations and expert guest appearances, often noting the practical tips and strategies they can apply in their own careers. Many find the discussions to be both informative and entertaining, making complex marketing concepts accessible to a broader audience.
The podcast provides a unique blend of personal stories and industry insights, fostering a community among marketing professionals and enthusiasts. Reviews highlight the engaging style and depth of knowledge that the host and guests bring to each episode.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#51
Australia/Business/Marketing
Apple Podcasts
#63
France/Business/Marketing
Apple Podcasts
#3
Ireland/Business/Marketing
Apple Podcasts
#107
Ukraine/Business/Marketing
Apple Podcasts
#111
Ireland/Business
Apple Podcasts
#178
Belgium/Business/Marketing

Talking Points

Recent interactions between the hosts and their guests.

S5 Ep3: The Tensions Every Brand CEO Has to Manage with CMO Francois Bazini
Q: Can you tell me about your journey in marketing?
Francois discusses starting his career in Canada and moving through various roles in successful companies, highlighting key learning experiences.
S4 Ep27: Imen Zitouni, Intact's CMO on on Building a Brand That Travels
Q: What are your thoughts on the global rebranding of Intact?
The rebranding was a company-wide initiative focusing on consistency while allowing local markets the freedom to innovate, highlighting a strong purpose.
S4 Ep27: Imen Zitouni, Intact's CMO on on Building a Brand That Travels
Q: How did you go from agency work into insurance?
It started with a late-night conversation, leading me to embrace the opportunity for a new challenge, which turned into a passion for the data-driven world of insurance.
S4 Ep22: Sir John Hegarty on The Business of Creativity
Q: What can AI do for marketing?
AI can democratize opportunity and is essential for marketing's future.
S4 Ep22: Sir John Hegarty on The Business of Creativity
Q: What was it like getting that call and going, you're a knight?
It was otherworldly, a surreal experience; I felt a recognition for the creative industries.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About That's What I Call Marketing

What is That's What I Call Marketing about and what kind of topics does it cover?

A deep exploration of contemporary marketing challenges and strategies, showcasing insights from top marketing leaders, CMOs, and founders around the world. Discussions often highlight innovative marketing campaigns, brand management techniques, and the intersection of creativity and technology in the ever-evolving landscape of marketing. Noteworthy episodes feature personal stories and professional journeys, providing listeners with not only actionable strategies but also inspiration from industry veterans on how to navigate the complex world of marketing. The podcast sets itself apart by blending practical business advice with engaging storytelling, making it appealing to both marketing professionals and those interested in career develop... more

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1. Uncensored CMO
2. Shameless
3. My Therapist Ghosted Me
4. The Marketing Architects
5. The Rest Is Entertainment

How many episodes of That's What I Call Marketing are there?

That's What I Call Marketing launched 4 years ago and published 179 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on That's What I Call Marketing?

Recent guests on That's What I Call Marketing include:

1. Francois Bazini
2. Wael Jabi
3. Linda Bradley
4. Mark Smith
5. Katherine Melchior Ray
6. Nataly Kelly
7. Caroline Gardner
8. Kerel Cooper

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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