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The CMO Show

ImpactInstitute
Customer Experience
Generative AI
First-Party Data
Personalization
Digital Trends Report
Sustainability
Australia
Indeed
International Women's Day
Bindi Maps
Climate Change
Single O Coffee
Australian Ethical
Disability Accessibility
Didi
Uber
Personal Branding
Social Procurement
Social Enterprises
Storytelling In Marketing

How do the leaders of APAC brands use purpose-driven storytelling to bring their big ideas to life, achieve communications goals, drive better business outcomes, and live out a purpose beyond profit? The CMO Show is an award-winning marketing podcast, brought to you by ImpactInstitute, in partnership with Adobe. Each episode features industry insights from a marketing or business leader on strateg... more

PublishesTwice monthlyEpisodes241Founded11 years ago
Number of ListenersCategories
BusinessMarketing

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Artwork for The CMO Show

Latest Episodes

2025 has been a year of extraordinary change for marketers. From AI-driven workflows to the resurgence of authentic storytelling, the pace of transformation is rewriting the rules of engagement.

In this special festive wrap-up edition of The CMO S... more

Ten years ago, The CMO Show launched as a bold experiment in marketing storytelling. Back then, podcasts were niche, TikTok didn't exist, and AI was just a whisper. Fast forward to today, and the show has become a trusted industry platform, marking a... more

Content warning: we touch on some sensitive topics in this episode that could be triggering for some listeners.

The trades sector is the backbone of Australia's infrastructure, but it's also a community grappling with mental health challenges. Tra... more

The fashion and textile sector is huge: $28 billion to the economy, 1.5% of GDP, and nearly half a million jobs. It exports more than wine and beer combined and drives women's workforce participation, with 77% of roles held by women.

Elizabeth And... more

Key Facts

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Number of Listeners
Find out how many people listen to this podcast per episode and each month.

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Recent Guests

Ed Ross
Co-founder and director at TradeMutt, focused on mental health and workwear solutions
TradeMutt
Episode: The high-vis mental health shift with Ed Ross
Elizabeth Anderson-Funnell
Head of Communications and Advocacy at the Australian Fashion Council
Australian Fashion Council
Episode: The $28B industry pivot with Elizabeth Anderson-Funnell
Marnie Boyer
CMO of MyFitnessPal
MyFitnessPal
Episode: How MyFitnessPal built a 250M customer base
Brendan Wong
News editor at LinkedIn Australia
LinkedIn
Episode: LinkedIn on trust, tactics and the big B2B shift
Ryan Ferguson
Managing Director at Snap in Australia and New Zealand
Snap
Episode: Snapchat on Gen Z's marketing revolution
Eugene Healy
Brand strategy consultant with experience working with Snap
Episode: Snapchat on Gen Z's marketing revolution
Billy Seabrook
Global Chief Design Officer at IBM Consulting
IBM
Episode: IBM's Billy Seabrook on unlocking billions in productivity
Debra Taylor
Partner at Deloitte and head of the longest-serving content team at Deloitte
Deloitte
Episode: The content crisis with Debra Taylor
Sofia Lloyd-Jones
CMO at UNSW with experience in marketing and digital transformation.
UNSW
Episode: Sofia Lloyd-Jones on UNSW's 10 year strategy

Host

Mark Jones
Host and Chief Storyteller at Impact Institute, Mark Jones has over 20 years of experience in storytelling, journalism, and branding, working with well-known brands to enhance their narrative strategies.

Reviews

4.7 out of 5 stars from 47 ratings
  • Love the fresh 2019 format

    This marketing podcast goes beyond the standard talking heads style of most, and offers a well-engineered story for each installment. Great guests and insights. Must-listen eps: Leisa Bacon & Tim Hodgson.

    Apple Podcasts
    5
    charliewrites
    Australia7 years ago
  • Great marketing podcast

    I love The CMO Show! 👍🏻🌟

    Apple Podcasts
    5
    melamoo1
    Australia7 years ago
  • My one and only

    You're missing out if you're not listening to The CMO Show! Mark is humourous and witty while the topics are relevant and thought-provoking. The podcast invites audiences to learn from experienced industry professionals and hear their personal anecdotes. It's an enjoyable experience tuning in to each episode because you never know what you might learn!

    Apple Podcasts
    5
    dongna24
    Australia7 years ago
  • Keeping it fresh

    A very easy and informative listen on wide range of marketing topics.

    Apple Podcasts
    5
    katiegoes
    Australia7 years ago
  • Slick, smart and surprisingly entertaining

    I only listen to a handful of podcasts, and the fact Mark is a professional journalist as the host really makes a difference to the pace and insights gleaned from his guests compared to other shows. I don't have time for soft-ball, unresearched questions and meandering conversations, so I love that The CMO Show always has high-calibre, smart guests and there seems to be a sense of purpose and pace in every show. I usually get the double whammy of an eyebrow raise ("hmm, that's interesting") and... more

    Apple Podcasts
    5
    PickyListener75
    Australia7 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

The host's ability to engage guests and extract valuable insights is frequently praised, leading many to find the discussions both informative and entertaining.
Listeners appreciate the podcast's balance of informative content and storytelling, making it a must-listen for marketing professionals.
There is a strong emphasis on real-world applications of marketing theories, which resonates well with the audience, enhancing its credibility.
Reviews highlight the diverse range of expert guests as a key strength, providing varied perspectives on pressing marketing issues.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

The high-vis mental health shift with Ed Ross
Q: Why is it so hard for people in the mental health professions and corporate to connect with people in the trades?
It's an us and them thing; there's a gap in understanding their work life and culture.
LinkedIn on trust, tactics and the big B2B shift
Q: How can people use LinkedIn to find jobs effectively?
Brendan suggests that job seekers should be active, show up consistently, and share their thoughts to stand out in a busy market.
LinkedIn on trust, tactics and the big B2B shift
Q: How can marketers approach being authentic without wrecking their brand?
Brendan advises that while polished branding has its place, storytelling fosters connections and aids in decision-making.
LinkedIn on trust, tactics and the big B2B shift
Q: What is your take on how the tone of LinkedIn is changing?
Brendan indicates that the pandemic spurred a shift towards more personal stories, which resonate because they're real and authentic, especially from leaders sharing their career challenges.
Sofia Lloyd-Jones on UNSW's 10 year strategy
Q: What do you think is the biggest challenge in your role?
Managing a large amount with limited time is a major challenge.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About The CMO Show

What is The CMO Show about and what kind of topics does it cover?

Focusing on the intersection of marketing strategies and purpose-driven storytelling, this podcast provides a platform for industry leaders to discuss innovative approaches to brand communication and engagement. Episodes feature in-depth conversations on significant topics such as customer experience, digital transformation, and the impact of socio-political dynamics on branding. The unique emphasis on storytelling aligns with the evolving landscape of marketing, catering especially to professionals looking for actionable insights and success strategies in a complex environment. Listeners can expect a mix of practicality and creativity, illustrated through expert guest contributions and case studies from various sectors.

Where can I find podcast stats for The CMO Show?

Rephonic provides a wide range of podcast stats for The CMO Show. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to The CMO Show and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.

How many listeners does The CMO Show get?

Rephonic provides a full set of podcast information for three million podcasts, including the number of listeners. View further listenership figures for The CMO Show, including podcast download numbers and subscriber numbers, so you can make better decisions about which podcasts to sponsor or be a guest on. You will need to upgrade your account to access this premium data.

What are the audience demographics for The CMO Show?

Rephonic provides comprehensive predictive audience data for The CMO Show, including gender skew, age, country, political leaning, income, professions, education level, and interests. You can access these listener demographics by upgrading your account.

How many subscribers and views does The CMO Show have?

To see how many followers or subscribers The CMO Show has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to The CMO Show?

These podcasts share a similar audience with The CMO Show:

1. The Morning Edition
2. Conversations
3. No Filter
4. Whateley
5. The Final Word Cricket Podcast

How many episodes of The CMO Show are there?

The CMO Show launched 11 years ago and published 241 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact The CMO Show?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for The CMO Show?

Rephonic pulls ratings and reviews for The CMO Show from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

View all the reviews in one place instead of visiting each platform individually and use this information to decide if a show is worth pitching or not.

How do I access podcast episode transcripts for The CMO Show?

Rephonic provides full transcripts for episodes of The CMO Show. Search within each transcript for your keywords, whether they be topics, brands or people, and figure out if it's worth pitching as a guest or sponsor. You can even set-up alerts to get notified when your keywords are mentioned.

What guests have appeared on The CMO Show?

Recent guests on The CMO Show include:

1. Ed Ross
2. Elizabeth Anderson-Funnell
3. Marnie Boyer
4. Brendan Wong
5. Ryan Ferguson
6. Eugene Healy
7. Billy Seabrook
8. Debra Taylor

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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