
On The Coaching Edge: A Business Building Podcast, host Wendy McCallum provides coaches with bite-sized tips to help them build an aligned, profitable, and sustainable coaching business. Real coaches with real business challenges are featured and practical strategies and tools for success are shared. It's not about making a million dollars overnight. It's about creating a resonant and fulfilling c... more
| Publishes | Weekly | Episodes | 67 | Founded | 2 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | EntrepreneurshipCareersBusiness | |||

If you’ve ever wondered how to stand out in a sea of other coaches who seem to offer what you do — this episode is for you.
Today on The Coaching Edge, I’m talking about your “special sauce” — the unique blend of experience, personality, and perspec... more
Every coach has a story — and when you learn how to share yours intentionally, it becomes one of the most powerful marketing tools you have.
In this episode, I’m breaking down how story sells — not in a slick or salesy way, but in a deeply human, co... more
If I could only ask AI one question to help me grow my business, it would be this one.
In this episode, I’m walking you through the single most powerful question I asked ChatGPT about my audience — and how the answers revealed the exact topics my id... more
Do you feel like you’re working all the time on your coaching business but still not seeing results? Or maybe you’re trying to grow your practice while balancing a 9–5, family, or other responsibilities — and it feels impossible to make progress with... more
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I can’t say enough good things about Wendy McCallum and The Coaching Edge Podcast! Through Wendy’s guidance and encouragement along with her practical tips and tools, I am growing a successful, sustainable & profitable Coaching business! I highly recommend working with Wendy and listening to the Coaching Edge!
Coach Maureen
SoberFitChick Coaching
Succinct no-nonsense guidance for new Coaches! A really generous and wise offering!
This has been a fabulous discovery for me, a newly qualified coach. Really pleased I have stumbled onto this.
Book-marked and saved!
Love these bite-sized lessons! Wendy leads by example—you can tell she’s “been there, done that” and sincerely wants to help others find success (and avoid mistakes)!! 😅
I’ve found the podcast helpful as an experienced fitness instructor. I’m moving to more virtual classes and downloads and Wendy’s advice has been so valuable in the process. Especially the partnering with other instructors/coaches episode!
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Apple Podcasts | #202 |
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Focused on practical strategies and tools for coaches, this show provides insights that aim to create sustainable and fulfilling coaching businesses. Emphasizing the importance of responsiveness, pricing strategies, and leveraging social media, episodes cover a diverse range of topics that guide both new and experienced coaches. Real coaches share their challenges and successes, allowing listeners to gain valuable perspectives and actionable advice. Unique in its approach, the show encourages authenticity and community support, helping coaches navigate the complexities of their entrepreneurial journeys without succumbing to burnout.
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this podcast launched 2 years ago and published 67 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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Recent guests on this podcast include:
1. Kerry Barrett
2. Maureen Benkovich
3. Anna Donaghey
4. Kristen Sharp
5. Jenn Salib Huber
6. Cassidy Dickens
7. Christy Osborne
8. Keri Engel
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