
On The Coaching Edge: A Business Building Podcast, host Wendy McCallum provides coaches with bite-sized tips to help them build an aligned, profitable, and sustainable coaching business. Real coaches with real business challenges are featured and practical strategies and tools for success are shared. It's not about making a million dollars overnight. It's about creating a resonant and fulfilling c... more
| Publishes | Weekly | Episodes | 75 | Founded | 3 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | EntrepreneurshipBusinessCareers | |||

There’s a moment every coach knows.
You’re mid-session.
Your client says something unexpected.
The conversation shifts — emotionally, directionally, energetically.
And suddenly, you feel it:
I don’t know what to do next.
In this episode, I’m ta... more
If there’s one thing I’ve learned after more than 15 years of running a coaching business, it’s this: being yourself is not a nice-to-have. It’s the strategy.
And yet… even now, I still catch myself getting pulled toward polishing amd perfecting.
I... more
Let’s talk about that moment every coach hits at some point — when nothing is selling.
The launch flops.
The offer lands with a thud.
The inbox is quiet.
And suddenly your brain starts telling some very convincing (and very dangerous) stories abo... more
This week, I’m helping you rethink goal-setting for 2026 by introducing a different kind of goal — one that makes your business more flexible, sustainable, and profitable.
Most coaches set behaviour-based goals:
• post 3x/week
• hit $10K/month
• ... more
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Wendy gives away so much excellent, useful material on this podcast! Every episode is wonderfully educational. She’s not one of those coaches who is all about hype-she is down to earth and amazingly transparent about how she operates her business. After listening to some episodes, I absolutely had to join the BBB, and I’m so glad I did!
I can’t say enough good things about Wendy McCallum and The Coaching Edge Podcast! Through Wendy’s guidance and encouragement along with her practical tips and tools, I am growing a successful, sustainable & profitable Coaching business! I highly recommend working with Wendy and listening to the Coaching Edge!
Coach Maureen
SoberFitChick Coaching
Succinct no-nonsense guidance for new Coaches! A really generous and wise offering!
This has been a fabulous discovery for me, a newly qualified coach. Really pleased I have stumbled onto this.
Book-marked and saved!
Love these bite-sized lessons! Wendy leads by example—you can tell she’s “been there, done that” and sincerely wants to help others find success (and avoid mistakes)!! 😅
Key themes from listener reviews, highlighting what works and what could be improved about the show.
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Apple Podcasts | #108 |
Recent interactions between the hosts and their guests.
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This podcast focuses on empowering coaches with practical tips and strategies to create sustainable and successful coaching businesses. Each episode features real coaches discussing their challenges, experiences, and the tools they used to navigate their careers. The insights are geared towards fostering a fulfilling coaching practice rather than the pressure of rapid financial success, emphasizing the importance of alignment and preventing burnout. The content is characterized by its realistic approach and actionable advice, making it suitable for both new and established coaches seeking to enhance their business practices.
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this podcast launched 3 years ago and published 75 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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Recent guests on this podcast include:
1. Kerry Barrett
2. Maureen Benkovich
3. Anna Donaghey
4. Kristen Sharp
5. Jenn Salib Huber
6. Cassidy Dickens
7. Christy Osborne
8. Keri Engel
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