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The CX Cast

Forrester
Customer Experience
Generative AI
US Retail Sales
E-Commerce Growth
Hybrid Shopping Experience
Retail Theft
Forrester Research
Culture Energy
Returns Management
Digital Touchpoints
CX Budget Planning
Workshop Design
CX Metrics
Net Promoter Score
Journey Mapping
Financial Services
Cx Measurement
Customer Satisfaction Score
B2B and B2C
Frontline Employees

Research-based guidance on how to manage customer experience (CX) at any organization — an imperative that Forrester has been researching for over 20 years. Each week, Forrester analysts discuss key findings from their latest research on CX; analyze relevant topics in the news; or chat with CX professionals about how they’ve overcome prevalent challenges managing CX in their organizations.

PublishesWeeklyEpisodes300Founded11 years ago
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Artwork for The CX Cast

Latest Episodes

Angelina is joined by VP, principal analyst Maxie Schmidt to dive deep into the phenomenon of metrics obsession in organizations, exploring why it happens, its symptoms, and how CX leaders can move from dysfunctional measurement practices to a cultur... more

Hot off the back of the recent publication of Forrester’s Customer Journey Management (CJM) Wave™, VP, principal analyst Joana de Quintanilla joins Martin Gill to talk all things CJM. We shifted the category name this time round from “journey mapping... more

This week, Doug Washburn — Forrester's VP of product management — joins Angelina and Martin for a deep dive into how he helped launch Forrester’s Izola AI chatbot. Doug shares the organizational mindset, executive commitment, and rapid development cy... more

This week on the CX Cast, Forrester research director Rick Parrish joins Martin and Angelina to discuss Forrester's new Total Experience Score — a framework designed to unify brand and CX measurement. Tune in to hear why legacy metrics like Net Promo... more

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Recent Guests

Maxie Schmidt
CX expert who has observed common symptoms of metrics obsession across various organizations
Forrester
Episode: 431: Metrics Obsession – Fixing Dysfunctional CX Measurement
Doug Washburn
VP of Product Management at Forrester
Forrester
Episode: 429: Practitioner Stories: Balancing Innovation And Trust With Forrester’s Izola AI
Enza Iannopollo
CX adjacent analyst covering privacy and trust
Forrester
Episode: 427: Volatility, Responsible AI, And Trust
Brendan Witcher
CX research analyst at Forrester with a background in marketing and strategy
Forrester
Episode: 425: Beyond Demographics – Transforming CX With Computer Vision, NLP, And Biometrics
Jananne Budge
Speaker at the Women's Leadership Summit at CX APAC
Forrester
Episode: 424: Live At CX Summit APAC, 2025
Ricardo Pasto
Discussed the future of experiences and the role of technology in CX.
Episode: 424: Live At CX Summit APAC, 2025
Melissa Grasso
Representing National Australia Bank, talked about emotional experiences in banking.
National Australia Bank
Episode: 424: Live At CX Summit APAC, 2025
Anupri Dabhomak
Presented on agentic AI and its application in customer experience.
Google
Episode: 424: Live At CX Summit APAC, 2025
Chiara Bragazzo
Research Associate at Forrester, focused on empathy in AI.
Forrester
Episode: 424: Live At CX Summit APAC, 2025

Hosts

Martin Gill
Co-host providing insights on customer experience management and organizational change from a research perspective.
Angelina Genis
Co-host discussing the integration of technology and customer experience strategies with practical insights.

Reviews

4.8 out of 5 stars from 125 ratings
  • CX 4 IT ... ok - you just made a aedy acronym, mashed 2 concepts together, and called it new. Customer centricity in IT is LITERALLY, 50 YEARS OLD. just because it didn't have a cool name doesn't mean orgs weren't doing this. A customer driven company means a customer driven IT dept.

    Who are you fooling with this crap?!

    Podcast Addict
    1
    Foundations531
    2 years ago
  • The CX Cast review

    As a constant listener of podcasts, I really love this one! This show has proven to be a valuable resource for anyone passionate about customers and building exceptional customer journeys. The hosts always offer fresh insights and enthusiasm to each episode! Highly recommended!

    Apple Podcasts
    5
    Claudia1987-milan
    Italy2 years ago
  • Insightful & thought provoking

    Great podcasts from the CX team at forrester..

    Apple Podcasts
    5
    TSNH1
    United Kingdom2 years ago
  • Almost There…

    Love this podcast! Great information and insights and the Forrester speakers are polished and well-spoken. However, the audio quality is mediocre at best. Audio isn’t properly normalized, especially from episode-to-episode and mic quality runs the gamut of bathroom + laptop mic acoustics to professional quality recording equipment. You’re almost there, but please don’t neglect the listening experience of your audience!

    Apple Podcasts
    5
    XSTeknique
    United States2 years ago
  • Great insights

    I always learn something from the episodes and I really appreciate the expertise from the guests.

    Apple Podcasts
    5
    christophtrappe
    United States4 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Some feedback indicates concerns about audio quality across episodes, suggesting room for improvement in the listening experience.
Listeners praise the show for its research-based insights and actionable strategies in customer experience management.
The hosts and guests are noted for their expertise and effective communication skills, making complex topics accessible and engaging.
Overall, the podcast is highly recommended for professionals in CX roles, emphasizing its educational value.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

430: How To Select A Journey Management Platform
Q: What should companies prioritize when selecting a journey management platform?
Companies should focus on how well the platform connects insights to execution, its AI capabilities, and its integration with existing systems.
429: Practitioner Stories: Balancing Innovation And Trust With Forrester’s Izola AI
Q: If you were to do this entire thing again, what would you do differently?
I would start sooner, especially in terms of collaborating with the research team and developing mechanisms for feedback.
423: Culture Change — Messy, Meaningful, And Human
Q: What advice would you give a CX leader listening to this in terms of driving a customer focused culture?
Don't try to drive culture change from the top down; instead, help lower-level leaders understand how a customer-centric culture can assist them in achieving their goals.
422: Educating Future CX Pros
Q: What advice would you give to leaders about how they can keep learning?
Embrace discomfort, start small, and stay engaged with trusted expert sources to keep learning and adapt knowledge as needed.
422: Educating Future CX Pros
Q: How do you keep pace with fast-moving changes in the course curriculum?
By focusing on assessments and maintaining rigorous standards while adapting course content to reflect current industry needs.

Audience Metrics

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Frequently Asked Questions About The CX Cast

What is The CX Cast about and what kind of topics does it cover?

The content emphasizes customer experience (CX) management through a research-driven framework, offering insights into current challenges and innovative strategies across various sectors. Conversations often feature analysis of emerging technologies, methods for enhancing customer engagement, and case studies from industry professionals who share their practical experiences and lessons learned. Furthermore, notable discussions surrounding trust, accountability, and the evolving metrics used to gauge customer satisfaction set this podcast apart as a valuable resource for those seeking to improve their organization's CX initiatives. The podcast appeals to professionals in customer experience roles looking for actionable strategies based on th... more

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How many episodes of The CX Cast are there?

The CX Cast launched 11 years ago and published 300 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on The CX Cast?

Recent guests on The CX Cast include:

1. Maxie Schmidt
2. Doug Washburn
3. Enza Iannopollo
4. Brendan Witcher
5. Jananne Budge
6. Ricardo Pasto
7. Melissa Grasso
8. Anupri Dabhomak

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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