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The PRovoke Media Podcast

PRovoke Media
Public Relations
ESG
Influencer Marketing
Diversity, Equity, Inclusion, and Belonging
Generation Alpha
Sustainability
Crisis Management
Virtual Reality
ADHD
Neurodiversity
B2B Influencers
Corporate Affairs
Stakeholder Engagement
Climate Change
Corporate Social Responsibility
Media Training
Public Relations Industry
B2B Technology
Havas Red
Retailer Inner Cirkle

Formerly known as the Holmes Report‘s Echo Chamber, the PRovoke podcast brings insight and intelligence from the global PR industry. Featuring interviews, analysis and conversation, the weekly show is hosted by PRovoke Media editors Arun Sudhaman, Maja Pawinska Sims & Paul Holmes.

PublishesWeeklyEpisodes525Founded11 years ago
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Latest Episodes

In the wake of the World Economic Forum in Davos and the release of the larest Edelman Trust Barometer last week, PRovoke Media founder Paul Holmes sat down with Richard Edelman for a wide-ranging discussion that covered polarization, global pessimis... more

In this episode of the PRovoke Media Agency Leaders Podcast, Burson global CEO Corey duBrowa and UK CEO Simon Redfern chat to editorial director Maja Pawinska Sims in the midst of the World Economic Forum in Davos. They talk about how the event has e... more

In this episode of the PRovoke Media CCO Podcast, Maja Pawinska Sims is joined by Athletic Brewing’s chief marketing officer Andrew Katz to explore the rapid rise of low- and no-alcohol beer, and what it says about changing consumer culture. Katz dis... more

In this episode of the PRovoke Media Agency Leader Podcast, Maja Pawinska Sims is joined by The PHA Group’s CEO George Coleman, who joined the firm in April this year after founding and scaling Weber Shandwick sister agency Current Global. The lively... more

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Recent Guests

Rachael Sansom
Head of UK and Europe for Havas Red
Havas Red
Episode: Podcast: In 2026, Truth Will Be The Ultimate Brand Value
Melissa Waggener Zorkin
Founder of We Communications
We Communications
Episode: The 2025 Young Changemakers
Liyana Shirin
Group Communications Manager at Brambles
Brambles
Episode: The 2025 Young Changemakers
Elsie Merhi
Professional specializing in storytelling across cultures.
Accenture
Episode: The 2025 Young Changemakers
Kayla Marrero
Account Executive at Fero and social media lead.
Fero
Episode: The 2025 Young Changemakers
Lívia Gammardella
Communication strategist leading marketing across Latin America.
Latin Intercite
Episode: The 2025 Young Changemakers
Jaimee Reggio
Leads US Health Care for Golin, involved in healthcare communications and research regarding rare diseases.
Golin
Episode: Podcast: Golin's "Raising the Rare" Report
Brandon Edwards
CEO of Unlock Health and author of Authentic Healthcare in Marketing
Unlock Health
Episode: Podcast: Brandon Edwards
Silvia Taylor
CCO of Novavax, experienced in communications and commercialization in the pharmaceutical industry
Novavax
Episode: CCO Podcast: Managing Change Amid Controversy at Novavax

Hosts

Diana Marszalek
Podcast Host for PRovoke Media, known for insightful discussions on PR strategies and current industry challenges.
Paul Holmes
Host of the PRovoke Podcast with extensive knowledge in the PR industry.
Maja Pawinska Sims
Co-host of discussions, with an emphasis on emerging trends and diversity in PR.

Reviews

4.6 out of 5 stars from 24 ratings
  • Actionable advice for PR pros

    Pick any episode of PRovoke and you’ll hear three things you didn’t know that you’ll immediately want to share with colleagues on Slack. A must-listen for anyone in the industry whether you’re just getting started or are an old dog hunting for new tricks.

    Apple Podcasts
    5
    jamesjana
    United States3 years ago
  • Mrs

    Always a great listen. Smart questions and great guests.

    Apple Podcasts
    5
    Nik Govier
    United Kingdom6 years ago
  • Go-to podcast for the PR industry

    Brilliant range of topics and diverse guests. This is a podcast to both keep up with - and go back through the back catalogue of. Listening to these conversations is a fantastic way of keeping up to date with all things industry-related.

    Apple Podcasts
    5
    Katie de Cozar
    United Kingdom6 years ago
  • Diverse range of topics

    I love a good thought-provoking podcast, and this is firmly on my list. Sharp questions lead to strong opinions that allows the rare opportunity to think beyond the day-to-day. An absolute must if you want to raise your game, profile or step into leadership.

    Apple Podcasts
    5
    KatyHowell
    United Kingdom6 years ago
  • Interesting and informed

    I’ve listened to quite a few of these podcasts (and have been interviewed for one of them). They’re well-researched and presented. A good listen.

    Apple Podcasts
    5
    Not quite ready yet...
    United Kingdom6 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Insightful discussions on the latest PR trends and challenges.
Great mix of industry experts offering practical advice.
Listeners appreciate the emphasis on diversity and innovation.
Some episodes may lack production quality, impacting overall experience.
A valuable resource for both seasoned professionals and newcomers.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#8
New Zealand/Business/Marketing
Apple Podcasts
#31
India/Business/Marketing
Apple Podcasts
#116
Singapore/Business/Marketing
Apple Podcasts
#127
China/Business/Marketing
Apple Podcasts
#136
Finland/Business/Marketing
Apple Podcasts
#146
New Zealand/Business

Talking Points

Recent interactions between the hosts and their guests.

Athletic Brewing CMO Andrew Katz
Q: Tell me about Athletic Brewing in particular, and your brand and marketing strategy.
Katz emphasizes building a brand that represents a lifestyle and high performance, while ensuring that the product quality remains exceptionally high.
Athletic Brewing CMO Andrew Katz
Q: What made you think, yes, a non-alcoholic beer company is definitely where I want to be next?
Katz was drawn to Athletic Brewing because it allowed him to continue his entrepreneurial journey, combine his passions for health and wellness with a love for beer, and work with a well-capitalized and established business.
Agency Leader Podcast: PHA Group's George Coleman
Q: How would you say the agency has evolved over that time?
PHA Group has grown from a focus on protecting reputations to a multi-disciplined agency catering to various sectors, utilizing different channels to tell stories.
Agency Leader Podcast: PHA Group's George Coleman
Q: How has the industry changed over the last 20 years, do you think?
The industry has changed massively with the rise of social media, shifts in media consumption, and the transition to an AI-driven approach.
Trophy Case: Wiith "Piece of Me," KPN Tapped Gen Z Culture with Purpose
Q: Tell me a little bit about sort of how the strategy and how you sort of got to the insights and then to the choice of medium.
The strategy involved listening to Gen Z through TikTok to discuss online topics, which revealed the issue of online shaming and led to the decision to address this in a meaningful way through music and media.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About The PRovoke Media Podcast

What is The PRovoke Media Podcast about and what kind of topics does it cover?

This podcast focuses on the global public relations industry, offering a mix of interviews, expert analyses, and discussions among leading figures in PR. Episodes cover a wide range of topics, including the impact of technology and data in communication strategies, the evolving landscape of marketing and public relations, and challenges such as brand reputation management amidst crises. Notable themes include the rising significance of diversity and inclusion in professional settings, the role of AI in communications, and insights into emerging market trends influencing the PR field. The show also highlights the experiences and perspectives of young changemakers who are shaping the future of the industry, making it a valuable resource for b... more

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Which podcasts are similar to The PRovoke Media Podcast?

These podcasts share a similar audience with The PRovoke Media Podcast:

1. The Rest Is Politics
2. The Rest Is Politics: Leading
3. The Rest Is History

How many episodes of The PRovoke Media Podcast are there?

The PRovoke Media Podcast launched 11 years ago and published 525 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on The PRovoke Media Podcast?

Recent guests on The PRovoke Media Podcast include:

1. Rachael Sansom
2. Melissa Waggener Zorkin
3. Liyana Shirin
4. Elsie Merhi
5. Kayla Marrero
6. Lívia Gammardella
7. Jaimee Reggio
8. Brandon Edwards

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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