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Artwork for The Edward Show

The Edward Show

Edward Sturm
Google
SEO
Rand Fishkin
Search Engine Optimization
Backlinks
Programmatic SEO
Domain Authority
Parasite SEO
Click-Through Rate
Content Quality
Search Intent
Marketing Strategies
Feature.com
Boostbenchmark.com
Airbnb
Adify.app
User Generated Content
Artificial Intelligence
Chrome
Search Algorithms

Founder and go-to-market stories from the lens of a world-class marketer.

PublishesDailyEpisodes890Founded2 years ago
Number of ListenersCategories
EntrepreneurshipBusinessMarketing

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Artwork for The Edward Show

Latest Episodes

E891: One of the wildest SEO journeys you'll ever hear. Tryggvi Rafn went from running a portfolio of sites that were absolutely crushing it… to waking up one morning and seeing every single one wiped out by Google. From there, he rebuilt, reinvented... more

E890: One of the most debated SEO tactics today: companies publishing "Best X in Y" listicles and ranking themselves #1.

For years, this has been a common SEO strategy, but in 2025-2026 it has become far more powerful. These listicles are now being... more

YouTube

889: We break down image SEO, visual search, AI-generated alt text at scale using Gemini, and Easter Eggs in alt text!

The timeless SEO sage, Gagan Ghotra returns to the podcast for this once-in-a-lifetime episode.

If your website has product ima... more

YouTube

E888: Stop making service area pages you'll never rank for.

We break down one of the most common local SEO mistakes new businesses make - trying to rank in cities they don't have topical authority for.

From Darren Shaw (founder of Whitespark and ... more

YouTube

Key Facts

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Number of Listeners
Find out how many people listen to this podcast per episode and each month.

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People also subscribe to these shows.

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Recent Guests

Darren Shaw
Founder of Whitespark, a leading local SEO company
Whitespark
Episode: Stop Making Service Area Pages You'll Never Rank For - Do THIS Instead
Ivan Palii
Head of Product and Marketing at Sitechecker, experienced SEO specialist.
Sitechecker
Episode: The Shockingly Easy Way to Rank: Listicle Self-Plugs, Medium, and the Future of SEO
Cyrus Shepherd
SEO expert and guest on the podcast
Episode: Brand Building for SEO: The System That Actually Works
Charles Floate
An SEO expert and part of the discussion on Google's reputation policies.
Episode: EU vs Google: The Parasite SEO War Explodes
Mordy Oberstein
Was the previous head of comms at Semrush and now a comms advisor.
Semrush
Episode: Why Brand Is the Future of SEO (and AI Won't Replace It)
Julian Goldie
SEO expert and founder
Goldie Agency
Episode: Scaling SEO, Getting Penalized, and Growing Anyway - with Julian Goldie
Gagan Ghotra
Episode: How Promptwatch Crashed Reddit's Stock by 10%
Aizik Zimerman
Business leader known for achieving significant sales growth in the plumbing industry
Episode: He Shut Down His AI SEO Startup After This Brutal Realization
Jacky Chou
SEO expert and entrepreneur
Episode: He Made $500K/Month from SEO - Then Google Destroyed His Sites (Jacky Chou)

Host

Edward
Host of The Edward Show

Reviews

4.8 out of 5 stars from 49 ratings
  • Love this pod!

    Love this pod!

    Apple Podcasts
    5
    Jon Berne
    United Statesa year ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners appreciate the insightful conversations and expert advice offered in each episode.
The content is viewed as practical and applicable to real-world marketing challenges.
There is a strong emphasis on staying current with evolving digital marketing strategies and industry trends.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

Local SEO Masterclass: Darren Shaw on Ranking Factors, Reviews, and Google Business Hacks
Q: What is the importance of NAP consistency in local SEO?
It is not vitally important for rankings; Google can partially match business citations.
Local SEO Masterclass: Darren Shaw on Ranking Factors, Reviews, and Google Business Hacks
Q: What mistakes do you see businesses making in local SEO?
Not knowing about review recency, not creating enough content, and using stock or AI-generated images instead of real photos.
Nick Eubanks (Semrush VP) on AI Visibility, Evidence Clusters & the Future of Search
Q: What should businesses be doing right now to get more AI visibility?
Businesses should focus on optimizing their Google My Business (GMB) profile and start a regular posting schedule for GMB posts, alongside a content distribution strategy that includes creating brief and taggable content for platforms like Twitter, LinkedIn, and Reddit.
Free SEO Tools That Actually Work: David Quaid On Bing, Backlinks & Ranking Fast
Q: What is the key difference between ranking on Bing versus Google?
David explained that Bing often requires different keyword strategies than Google, and also noted that Google often downplays the importance of backlinks while Bing is more transparent about their significance.
Free SEO Tools That Actually Work: David Quaid On Bing, Backlinks & Ranking Fast
Q: Can you give us an overview of the free SEO tools you think are most impactful?
David shared that Bing Webmaster Tools and Microsoft Clarity are essential free tools that provide significant insights and data for SEO strategies, emphasizing the importance of backlinks and indexing.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About The Edward Show

What is The Edward Show about and what kind of topics does it cover?

Focused primarily on topics like digital marketing, SEO strategies, and the evolving landscape of business, the content features in-depth discussions with industry experts and thought leaders. Episodes often uncover practical branding techniques, link-building tactics, and insights into emerging trends that affect not only established businesses but also startups. The show stands out for its critical analysis of existing marketing practices, its discussions around AI's impact on the marketing domain, and its advocacy for a strong, authentic online presence through content creation and community engagement.

Where can I find podcast stats for The Edward Show?

Rephonic provides a wide range of podcast stats for The Edward Show. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to The Edward Show and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.

How many listeners does The Edward Show get?

Rephonic provides a full set of podcast information for three million podcasts, including the number of listeners. View further listenership figures for The Edward Show, including podcast download numbers and subscriber numbers, so you can make better decisions about which podcasts to sponsor or be a guest on. You will need to upgrade your account to access this premium data.

What are the audience demographics for The Edward Show?

Rephonic provides comprehensive predictive audience data for The Edward Show, including gender skew, age, country, political leaning, income, professions, education level, and interests. You can access these listener demographics by upgrading your account.

How many subscribers and views does The Edward Show have?

To see how many followers or subscribers The Edward Show has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to The Edward Show?

These podcasts share a similar audience with The Edward Show:

1. Startups For the Rest of Us
2. The Koerner Office - Business Ideas and Small Business Deep Dives with Entrepreneurs
3. My First Million
4. Founders
5. AI Explored

How many episodes of The Edward Show are there?

The Edward Show launched 2 years ago and published 890 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact The Edward Show?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for The Edward Show?

Rephonic pulls ratings and reviews for The Edward Show from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

View all the reviews in one place instead of visiting each platform individually and use this information to decide if a show is worth pitching or not.

How do I access podcast episode transcripts for The Edward Show?

Rephonic provides full transcripts for episodes of The Edward Show. Search within each transcript for your keywords, whether they be topics, brands or people, and figure out if it's worth pitching as a guest or sponsor. You can even set-up alerts to get notified when your keywords are mentioned.

What guests have appeared on The Edward Show?

Recent guests on The Edward Show include:

1. Darren Shaw
2. Ivan Palii
3. Cyrus Shepherd
4. Charles Floate
5. Mordy Oberstein
6. Julian Goldie
7. Gagan Ghotra
8. Aizik Zimerman

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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