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Higher Ed Pulse

Mallory Willsea
Higher Education
Diversity, Equity, and Inclusion
Enrollment Strategies
International Education
Higher Education Marketing
Program Pages
Enrollify
Artificial Intelligence
Personal Branding
Networking
Student Recruitment
Digital Marketing
Marketing
University Of Michigan
Social Media
Career Development
Professional Development
Maury Mcinnes
Global Student Recruitment
Equity and Inclusion

Higher Ed Pulse is your weekly no-fluff guide to AI in higher ed. Higher ed leaders are expected to master AI overnight. But let’s be real — no one has time to sift through every headline, hot take, or research report. That’s why every Monday, we break down what actually matters — fast, clear, and to the point. Want to sound like the smartest person in the room? You’re in the right place. Higher E... more

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Artwork for Higher Ed Pulse

Latest Episodes

In the final part of this Pulse Check series, Carrie Phillips sits down with Jeff Ebbing for a practical, no-nonsense conversation about AI from a community college perspective. Jeff shares what it really looks like to think about AI when “doing more... more

Mallory Willsea sits down with Jaime Hunt — founder of Solve Higher Ed and former cabinet-level CMO — to discuss why more institutions are turning to fractional marketing leadership instead of hiring full-time CMOs. As the role of marketing in higher... more

YouTube

Carrie Phillips chats with Alice Maxwell to discuss how AI intersects with student-centered work. As someone who leads a marketing and communications team within student affairs, Alice shares how she’s thinking about AI through the lens of trust, com... more

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Mallory Willsea sits down with Dr. Claire Brady, President of Glass Half-Full Consulting and author of the upcoming book AI with Intention: The Leadership Guide for Higher Education. Together, they unpack how artificial intelligence is quietly but ra... more

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Recent Guests

Dr. Claire Brady
President of Glass Half-Full Consulting, focused on AI strategy for educational institutions.
Glass Half-Full Consulting
Episode: AI Won’t Save Higher Ed, Leadership Will
Irene Borys
CCMO at Augustana College
Augustana College
Episode: Pulse Check: The Human Side: Managing Fear, Change, and Skepticism when it comes to AI — Part 3
Erin Fields
Marketing Director at Ologie, former Marketing Manager at Enrollify Network
Ologie
Episode: Sora Is Good Enough to Be Dangerous
Dan Sanchez
Creator, storyteller, and founder of AI-Driven Marketer
AI-Driven Marketer
Episode: Everything AI Won’t Do For You in 2026
Dave Weil
SVP for Strategic Services and Initiatives and CIO at Ithaca College
Ithaca College
Episode: Enabling the Longitudinal View: Rethinking Student Success in an AI Era
Harrison Campbell
Vice President of Campus Partnerships at Ardeo Education Solutions, former Dean of Admissions, and a longtime champion for student voices
Ardeo Education Solutions
Episode: Enrollify 2025 Hall of Fame: Harrison "Soup" Campbell
John Azoni
Founder and executive producer at Unveiled
Unveiled
Episode: Enrollify 2025 Hall of Fame: John Azoni
Kirsten Gallagher
Owner and founder of the Kaizen Ninja with expertise in continuous improvement
Kaizen Ninja
Episode: Pulse Check: Building the Modern Campus - A Higher-Ed Project Management Playbook — Pt. 2
Sarah Russell
Vice President of Marketing at Education Dynamics with over 16 years of experience in helping institutions navigate digital disruption.
Education Dynamics
Episode: Enrollify 2025 Hall of Fame: Sarah Russell

Host

Mallory Willsea
Host and educator specializing in higher education marketing strategies and the implementation of AI in educational settings.

Reviews

4.7 out of 5 stars from 39 ratings
  • Great show with great content

    Mallory and Seth do a great job sharing their deep expertise as they discuss some of the biggest issues facing higher ed marketing today.

    Apple Podcasts
    5
    Whatjaimesaid
    United States2 years ago
  • Unsurprisingly, outstanding!

    I know it’s early into their tenure (no pun intended) in this podcast, but having known both hosts for some time, I’m not at all surprised that what they’re doing here is incredibly valuable and innovative. Really appreciate the abbreviated format and the deep insight. I’ll be listening to this every week. Keep it coming y’all!

    Apple Podcasts
    5
    ahatony
    United States2 years ago
  • Excellent Enrollment Management Resource

    Zach and the crew at Enrollify have filled a needed void in the enrollment marketing and management space. This podcast has helped me and my team rethinking a number of our marketing approaches.

    Apple Podcasts
    5
    RTaughrin
    United States6 years ago
  • An Incredible Resource for the GEM Community

    I am a HUGE fan of the Enrollify podcast and am grateful for what a tremendous resource it has been. I just joined the world of graduate enrollment marketing, making the professional pivot from the realm of consumer packaged goods. On my daily commute, I listen to the podcasts and they've helped me drink from the firehose as I learn my new role. Podcast guests are stakeholders from various functions who share their experiences, insights and learnings. The spectrum of topics varies and always... more

    Apple Podcasts
    5
    SESnc16
    United States6 years ago
  • Love this resource!!

    This is a great podcast for any enrollment marketer looking for educational, compelling, and entertaining content! I learn something new each week and love the diversity in content topics. They feature conversations with everyone from Admissions Counselors and College Presidents to Software CEOs and VPs of Marketing. Everyone working in higher ed admissions or marketing should subscribe to this show!

    Apple Podcasts
    5
    DavidGo.
    United States6 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners find practical takeaways that can be implemented in their own work.
Content is timely, relevant, and engaging with comprehensive discussions.
Listeners appreciate the no-fluff approach that makes learning quick and accessible.
The diversity of guests enriches the conversation and offers multiple perspectives.
Highly valued resource for insights on enrollment marketing.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#233
Brazil/Education/How To

Talking Points

Recent interactions between the hosts and their guests.

Pulse Check: The Human Side: Managing Fear, Change, and Skepticism when it comes to AI — Part 4
Q: What practical tools and tricks are you using AI in your work?
Our department uses AI in marketing technology tools like Sprout Social for scheduling and caption writing, and Salesforce Marketing Cloud for student communication flows.
Pulse Check: The Human Side: Managing Fear, Change, and Skepticism when it comes to AI — Part 4
Q: What role does trust and authenticity play, as student-facing units or using AI?
Trust and authenticity are crucial as students can differentiate between quality content and inferior AI-generated content, and we shouldn't over-rely on AI for communication.
AI Won’t Save Higher Ed, Leadership Will
Q: What will be the red flag that tells us that trust was sacrificed for something, maybe speed, but something?
The red flags will be silence; when students and staff don't understand how decisions are being made or when AI is quietly substituted for care, that indicates trust is eroding.
AI Won’t Save Higher Ed, Leadership Will
Q: Where are you already seeing AI become the default on campuses, whether or not the leadership intended for it?
AI is becoming default in low visibility, high volume work such as drafting emails, planning schedules, and summarizing meetings.
AI Won’t Save Higher Ed, Leadership Will
Q: What's the biggest mismatch that you're seeing right now between leadership narratives and the on-the-ground realities?
The biggest mismatch is that leadership narratives are still framed around intentional adoption, while the reality on campus is unintentional integration.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

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Gender Skew
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Frequently Asked Questions About Higher Ed Pulse

What is Higher Ed Pulse about and what kind of topics does it cover?

The content focuses on the intersection of artificial intelligence and its implications in the field of higher education. Regular discussions include various aspects of enrollment marketing, where notable insights are shared regarding student search behaviors and the transformative role of technology in education. This podcast serves as an essential resource for industry professionals, featuring expert opinions, innovative strategies, and practical tips, particularly around the integration of AI within institutional frameworks. Listeners can expect clear, concise, and actionable content that helps them navigate the ever-evolving landscape of higher education marketing and management. Unique to this series is its commitment to presenting tim... more

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Which podcasts are similar to Higher Ed Pulse?

These podcasts share a similar audience with Higher Ed Pulse:

1. Mission Admissions

How many episodes of Higher Ed Pulse are there?

Higher Ed Pulse launched 6 years ago and published 600 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Higher Ed Pulse?

Recent guests on Higher Ed Pulse include:

1. Dr. Claire Brady
2. Irene Borys
3. Erin Fields
4. Dan Sanchez
5. Dave Weil
6. Harrison Campbell
7. John Azoni
8. Kirsten Gallagher

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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