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Artwork for The Flower Files: The Wildly Native Podcast

The Flower Files: The Wildly Native Podcast

Liza Goetz
Flower Farming
Floral Design
Family Traditions
Thanksgiving
Wedding Industry
Cranberry Sauce
Dried Flowers
Turducken
Turkey
Peonies
Covid-19 Impact
Vendor Relationships
Event Planning
Eucalyptus
Wedding Floristry
Hoop Houses
Cooking Methods
Jell-O
Wreath Making
Poinsettias

The Flower Files is a flower farming podcast for growers, florists, and flower lovers who want to grow beautiful cut flowers and turn them into a sustainable business. Hosted by Liza Goetz of Wildly Native Flower Farm, this show blends real-life flower farming experience with practical advice on cut flower farming, selling flowers, and building a local flower business.

Each episode dives into the ... more

PublishesWeeklyEpisodes101Founded2 years ago
Number of ListenersCategories
LeisureBusinessEntrepreneurshipHome & Garden

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Artwork for The Flower Files: The Wildly Native Podcast

Latest Episodes

Planning wedding flowers is more complex than it looks. In this episode, we share the exact questions that turn inspiration into a calm, resilient plan—from a florist’s capacity and sourcing style to substitutions, design philosophy, and how movement... more

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One hundred episodes in, the data surprised us—in the best way. You wanted real garden know-how, small business strategy, and farmer-level honesty, so we followed the signal. In this episode, we share how the show evolved, from messy multi-app workfl... more

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Ever feel like you missed your moment? We’ve been there—late starts, tiny plots, messy notes, and one very neglected tray of lisianthus that somehow became a star on the farm. Today we unpack why timing myths hold us back and how nature’s rhythm can ... more

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Listen in as we t... more

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Key Facts

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Recent Guests

Ashish Gupta
Entrepreneur and fractional COO specializing in helping small businesses grow sustainably
Scale Up Exec
Episode: Ep 88 - More Petals, Less Panic: How To Grow Without Melting Down
Russell Carter
Elderberry farmer making waves in small farming and natural health.
Heartland Elderberry Farms
Episode: Ep 86 - All About Elderberries - A Talk with Heartland Elderberry Farms
Lindsay Krick
Health and wellness advocate passionate about helping people find balance and joy in their daily lives.
Episode: Ep 81 - The Breaking Point: When Success Costs Too Much
Andrea Cole
A preservation artist who specializes in turning fresh flowers into keepsakes and art
D.V. Andrea
Episode: Ep 78 - Preserving Your Flowers In Resin - Chatting with Andrea Cole About How to Preserve Your Bouquet
Toine Overgaag
President of Westerlay Orchids, a leading sustainable orchid grower in the U.S.
Westerlay Orchids
Episode: Ep 75 - Talking About Orchids With the Largest Wholesale Supplier in the US!

Hosts

Liza Goetz
Host of the podcast, involved in flower farming and floral design with a focus on sustainability and community engagement.
Lizzy Frey
Co-host of the podcast, focused on floral design and supporting local flower farming efforts.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

Ep 90 - A Simple Money System Discussion with the Budget Besties Team!
Q: Where do you start when you have a brand new client?
We start with a personal budget, getting everything on one page to see what the true costs are.
Ep 86 - All About Elderberries - A Talk with Heartland Elderberry Farms
Q: What advice do you have for people wanting to grow elderberries?
Russell recommends planting two varieties for cross-pollination and starting with cuttings during dormant season for best results.
Ep 86 - All About Elderberries - A Talk with Heartland Elderberry Farms
Q: How did you get started in elderberry farming?
Russell shares that he started with a small planting after realizing the quality difference between foraged elderberries and those bought commercially, which led to larger plantings due to demand.
Ep 88 - More Petals, Less Panic: How To Grow Without Melting Down
Q: How do you start making steps to scale your business?
First, ensure there is real demand for your product and test different channels for selling, whether B2B or B2C.
Ep 88 - More Petals, Less Panic: How To Grow Without Melting Down
Q: What are some factors to consider when bringing on team members?
It's crucial to understand your skills and motivations, and identify gaps that team members can fill to aid in execution.

Audience Metrics

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Listeners per Episode
Gender Skew
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Interests
Professions
Age Range
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Social Media Reach

Frequently Asked Questions About This Podcast

What is This Podcast about and what kind of topics does it cover?

This podcast offers an engaging journey into the world of flower farming and floral design, led by a passionate mother-daughter team alongside their friend. It covers a broad range of topics, from the nitty-gritty of managing a flower farm and the significance of utilizing locally sourced blooms, to the intricacies of wedding floral arrangements and event execution. The hosts provide insights into their business strategies and personal experiences, emphasizing an environmentally conscious approach. Along with informative discussions, they invite a variety of guests who share their love for flowers, creating a warm and personable atmosphere that appeals to both professionals in the floral industry and casual enthusiasts alike.

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How many episodes of this podcast are there?

this podcast launched 2 years ago and published 101 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on this podcast?

Recent guests on this podcast include:

1. Ashish Gupta
2. Russell Carter
3. Lindsay Krick
4. Andrea Cole
5. Toine Overgaag

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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