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Artwork for The Fold

The Fold

The Spinoff
Tiktok
Laneway Festival
Music Industry
Roblox
1975
Lorde
Billie Eilish
Climate Change
Youtube
Covid-19 Pandemic
RNZ
TVNZ
Instagram
Auckland
New Zealand TV Awards
Digital Transformation
Public Media
Creator Economy
Media Industry
Internet Culture

Conversations about the intersections of media, culture and technology in New Zealand, hosted by Duncan Greive, founder of The Spinoff.

PublishesTwice weeklyEpisodes308Founded6 years ago
Number of ListenersCategories
News CommentaryBusinessNews

Listen to this Podcast

Artwork for The Fold

Latest Episodes

Glen Kyne joins Duncan Greive for a two-part finale, ranking the performances of New Zealand’s scale media companies. They take on MediaWorks, NZME, RNZ, Sky, Stuff and TVNZ, based on public facing metrics, conversations and general vibe-based diagno... more

YouTube

2025 has been a year of profound change in the regulatory landscape for Australian media. There is a social media ban for under 16s, which goes live next week. There are new local content spending rules for the big paid streaming platforms. And there... more

YouTube

Last week we kicked off a new partnership with New Zealand's leading media agency, PHD, which will partner with The Spinoff and The Fold on a series of podcasts on the increasingly complex intersection of media, advertising and technology. We held a ... more

Duncan Greive goes solo to deliver a quick response to the NZ Screen Awards, which fused film with television in a way which showed a lot of promise while also needing some serious tightening. There were big wins for The Convert, and a big beautiful ... more

Key Facts

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Recent Guests

Liam Rātana
Editor of The Spinoff Ātea
The Spinoff
Episode: What’s going on with Māori news media?
Charlotte Ryan
Host of The Long Play
The Spinoff
Episode: What’s going on with Māori news media?
Andrew Tindall
Senior Vice President of Global Partnerships at System1
System1
Episode: System1's Andrew Tindall on myths and truths in modern advertising
Sophie Moloney
CEO of Sky
Sky
Episode: Sky CEO Sophie Moloney on the NZ rugby and Three deals and the depth of its moat
Paul Thompson
Chief Executive and Editor-in-Chief of RNZ
RNZ
Episode: RNZ’s Paul Thompson on that bombshell radio report
Phil Eastwood
General Manager of JCDecaux NZ
JCDecaux
Episode: The one local media form defying gravity
Paul Maher
Head of the Out of Home Association
Episode: The one local media form defying gravity
Gareth Shute
A musician, music writer, and historian.
Episode: How a new history of NZ pop music reveals media's revolutions
Eugene Healey
A brand strategy consultant and academic at the University of Melbourne, and commentator on media brand and advertising.
University of Melbourne
Episode: What happened when advertising decided it could save the world?

Host

Duncan Greive
Host and Founder of The Spinoff, presenting engaging discussions on media, culture, and technology.

Reviews

4.7 out of 5 stars from 247 ratings
  • Hi-protein media diet

    I genuinely feel after listening to Dunc’s Folds that my raw material, my feedstock for a fuller understanding of media is richer.

    There are probably some great Omega-3 fatty acids in there also. Not sure if listening perks my skin and hair, but it definitely lowers inflammation and help fight depression.

    Apple Podcasts
    5
    tinokapai
    New Zealanda year ago
  • Allows ads from the fossil fuel industry.

    Podcast Addict
    1
    James
    2 years ago
  • Podcast Addict
    James
    2 years ago
  • Just shows how much nz media is just a big circle jerk.

    Podcast Addict
    2
    James
    2 years ago
  • .

    Apple Podcasts
    1
    Eixhwk
    New Zealand3 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Many reviews commend the relevance of topics covered, such as media regulations and cultural commentary, which resonate with professionals and students alike.
The podcast is noted for its high quality and depth of analysis, making it a valuable resource for anyone interested in New Zealand's media landscape.
Listeners praise the engaging and informative content, highlighting Duncan Greive's ability to facilitate meaningful discussions on media.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

Has The Life of a Showgirl finally broken Taylor’s spell?
Q: What did you think about being a fan versus being a critic?
It feels like when you tell your best friend, like, I hate your boyfriend, break up with him, we are in a real relationship.
Has The Life of a Showgirl finally broken Taylor’s spell?
Q: Where were you when you heard it?
I was at home and I listened to it late.
Has The Life of a Showgirl finally broken Taylor’s spell?
Q: Alex, do you want to start off?
Taylor Swift and I are nearly the same age, so that was where the connection started for me.
How is student media surviving – even thriving – in print?
Q: How has the publication navigated tensions with the university?
We have worked to build back a respectful relationship with the university while maintaining our editorial freedom.
How is student media surviving – even thriving – in print?
Q: How is student media tracking more broadly?
Despite challenges, student media has continued to maintain relevance and connection with its audience.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About The Fold

What is The Fold about and what kind of topics does it cover?

The content features insightful conversations revolving around the dynamic intersections of media, culture, and technology in New Zealand. It covers a wide array of subjects, including media regulations, the impact of digital transformation on traditional media, and critical analyses of current events and trends in the local media landscape. Noteworthy discussions include the challenges faced by different media entities, acquisitions that shape the industry, and in-depth explorations of the evolving preferences of audiences, particularly younger demographics.

Listeners can expect a mix of interviews with media professionals and thought-provoking monologues from the host, bringing a personal touch and informed perspectives on the fast-evolv... more

Where can I find podcast stats for The Fold?

Rephonic provides a wide range of podcast stats for The Fold. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to The Fold and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.

How many listeners does The Fold get?

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What are the audience demographics for The Fold?

Rephonic provides comprehensive predictive audience data for The Fold, including gender skew, age, country, political leaning, income, professions, education level, and interests. You can access these listener demographics by upgrading your account.

How many subscribers and views does The Fold have?

To see how many followers or subscribers The Fold has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to The Fold?

These podcasts share a similar audience with The Fold:

1. Gone By Lunchtime
2. Mediawatch
3. Juggernaut 2: The Story of the Fourth National Government
4. The Detail
5. The Front Page

How many episodes of The Fold are there?

The Fold launched 6 years ago and published 308 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact The Fold?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for The Fold?

Rephonic pulls ratings and reviews for The Fold from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

View all the reviews in one place instead of visiting each platform individually and use this information to decide if a show is worth pitching or not.

How do I access podcast episode transcripts for The Fold?

Rephonic provides full transcripts for episodes of The Fold. Search within each transcript for your keywords, whether they be topics, brands or people, and figure out if it's worth pitching as a guest or sponsor. You can even set-up alerts to get notified when your keywords are mentioned.

What guests have appeared on The Fold?

Recent guests on The Fold include:

1. Liam Rātana
2. Charlotte Ryan
3. Andrew Tindall
4. Sophie Moloney
5. Paul Thompson
6. Phil Eastwood
7. Paul Maher
8. Gareth Shute

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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