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Artwork for The Handcrafted Podcast: The Business of making things

The Handcrafted Podcast: The Business of making things

Paul Mencel
Craftsmanship
Marketing
Branding
Business Strategy
Sales
Pricing
Philadelphia Table Company
Cash Flow Management
Business Growth
Entrepreneurship
Client Relationships
Sustainability
Luxury Strategy
Flywheel Effect
Profitability
Pricing Strategy
Quality Control
Brand Narrative
Meta Ads
Google Ads

The Handcrafted Podcast: The Business of Making Things" is where craftsmanship meets business strategy. Hosted by Paul, founder of Philadelphia Table Co. and The Handcrafted Network, this podcast dives into the mindset, pricing, marketing, and systems that help makers turn their craft into a thriving business. Whether you're a woodworker, artisan, or creative entrepreneur, you’ll learn the strateg... more

PublishesWeeklyEpisodes46Foundeda year ago
Number of ListenersCategories
EntrepreneurshipBusinessArts

Listen to this Podcast

Artwork for The Handcrafted Podcast: The Business of making things

Latest Episodes

Join the Network! 

Summary:

In this episode, Paul pulls back the curtain on why he created the Handcrafted Network and the Handcrafted Podcast in the first place. While there’s endless content about how to build furniture, there’s very little practi... more

Invest in your growth! 

Summary

In this episode, Paul shares a candid story from a recent mentor meeting that reframed how he thinks about clients, pricing, and positioning. After navigating a stressful corporate project that spiraled into missed e... more

We Want You In the Community! 

Summary:

As February kicks off, Paul reflects on balancing life as a new dad and a business owner before diving into four of the most common (and costly) mistakes he sees maker business owners make—including mistakes h... more

Become a member!

Summary:

In this Office Hours episode, Paul answers a wide range of listener questions pulled directly from the Handcrafted Network community. The conversation centers on realistic income expectations, especially the path to paying ... more

Key Facts

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Host

Paul
Host of the show and founder of Philadelphia Table Co. and The Handcrafted Network, sharing insights on craftsmanship and business strategy for makers.

Reviews

4.6 out of 5 stars from 9 ratings
  • Great insights

    Great stuff Paul! Really enjoy everything you’re sharing. Very helpful, and a great reminder to focus on marketing and sales!

    Apple Podcasts
    5
    MPBlacky
    United States7 months ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners appreciate the practical advice shared, often emphasizing its helpful nature for their business endeavors.
The insights provided are considered highly relevant and actionable for aspiring creators and makers.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#206
United States/Arts
Apple Podcasts
#176
Canada/Arts

Talking Points

Recent interactions between the hosts and their guests.

Office Hours: Income Goals, Timelines, Hiring, and Pricing for Makers
Q: How can I improve my pricing to avoid underpricing my work?
Track your labor and costs carefully, establish your desired profit margin, and don't rely on general pricing methods without analysis of COGS.
Office Hours: Income Goals, Timelines, Hiring, and Pricing for Makers
Q: What advice can you give regarding workers' comp insurance in California?
Shop around for quotes and connect with a contractor who can guide you to a good insurance agent; it's essential to understand the differences in insurance needs.
Office Hours: Income Goals, Timelines, Hiring, and Pricing for Makers
Q: How do you schedule out projects and set expectations on completion dates with customers?
I give a ballpark range of three to four months but avoid specific dates due to the many variables in custom work.
Office Hours: Income Goals, Timelines, Hiring, and Pricing for Makers
Q: Is it realistic to be making $150,000 owning a carpentry business?
Yes, it is possible but takes time; cabinetry may allow for faster revenue compared to custom furniture.
Office Hours: Pricing Confidence, Systems That Save You, Lead Generation, and Hiring Your First Employee
Q: When you hired your first person, what were the signs you looked for?
Look for someone generally handy who can fill the gaps in your skillset without trying to duplicate yourself.

Audience Metrics

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Listeners per Episode
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Location
Interests
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Age Range
Household Income
Social Media Reach

Frequently Asked Questions About This Podcast

What is This Podcast about and what kind of topics does it cover?

This show offers a unique blend of craftsmanship and business, providing insights tailored specifically for makers and creative entrepreneurs. Across episodes, the discussion frequently revolves around effective marketing strategies, building a customer-centric business model, and navigating the complexities of team dynamics and hiring within the craftsmanship sector. The host shares personal experiences, leveraging his journey in the woodworking industry to deliver actionable advice and practical tips for those looking to scale their handmade businesses. Noteworthy topics include customer experience enhancement through 'Unreasonable Hospitality,' the importance of strategic pricing, and growing a creative business through innovative social... more

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this podcast launched a year ago and published 46 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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