Rephonic
Artwork for The Influence Factor by The Influencer Marketing Factory

The Influence Factor by The Influencer Marketing Factory

The Influencer Marketing Factory
Influencer Marketing
Creator Economy
Social Commerce
Social Media
E-Commerce
Social Media Marketing
Personal Finance
Agorapulse
Content Creation
Community Building
SMS
Digital Marketing
User-Generated Content
Authenticity In Marketing
Estée Lauder
Logitech
Artificial Intelligence
Marketing Attribution
Digital Tracking
B2B Marketing

Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.

PublishesMonthlyEpisodes137Founded4 years ago
Number of ListenersCategories
BusinessMarketing

Listen to this Podcast

Artwork for The Influence Factor by The Influencer Marketing Factory

Latest Episodes

In this episode of The Influence Factor, host Alessandro Bogliari chats with Dan "Monty" Montalto, Head of Global Brand Advertising, Influencer, and Social Marketing at Etsy.

They discuss the evolution of the commerce funnel, the power of creators ... more

YouTube

In this episode of The Influence Factor, host Alessandro Bogliari sits down with Will Carafello from the NY Mets to explore the transformative impact of social media on sports.

They discuss how platforms are closing the gap between fans and athlete... more

YouTube

In this episode of The Influence Factor, host Alessandro Bogliari chats with Billy Parks about the evolution of the creator economy.

Billy shares why creators must move beyond renting audiences to build lasting, sustainable businesses. He reflects ... more

YouTube

In this episode of The Influence Factor, Alessandro Bogliari chats with Alexander Frolov, CEO & Co-Founder of HypeAuditor, to unpack the evolving influencer marketing landscape.

They dive into the integration of AI, the do’s and don’ts of leveragin... more

YouTube

Key Facts

Accepts Guests
Accepts Sponsors
Contact Information
Podcast Host
Number of Listeners
Find out how many people listen to this podcast per episode and each month.

Similar Podcasts

People also subscribe to these shows.

My First Million
My First MillionHubspot Media

Recent Guests

Dan Montalto
Leads brand advertising, influencer, and social marketing at Etsy.
Etsy
Episode: Inside Etsy’s Creator Ecosystem w/ Monty Montalto
Josephine Wong
An executive at CommentSold working to empower entrepreneurs and business owners.
CommentSold
Episode: The Future of Social Commerce: Live Selling, FOMO & Creator Monetization w/ Josephine Wong
Paige Fitzgerald
A key leader at Patreon focused on helping creators build sustainable businesses and enriching fan communities.
Patreon
Episode: Patreon’s Secrets to Building Loyal Superfans w/ Paige Fitzgerald
Pierre-Loïc Assayag
Co-Founder of Traackr, a provider of marketing analytics tools
Traackr
Episode: Adapting Influencer Marketing for 2025 w/ Pierre-Loïc Assayag (Traackr)
Alanah Joseph
Head of Creator Partnerships at HubSpot
HubSpot
Episode: Behind HubSpot’s Creator Network w/ Alanah Joseph
Olivia Owens
Expert in supporting creators with revenue diversification through Teachable.
Teachable
Episode: The Rise of B2B Creators and Monetization Strategies w/ Olivia Owens (Teachable)
Jamie Gutfreund
Founder of Creator Vision
Creator Vision
Episode: Owning Your Content in the Digital Age w/ Jamie Gutfreund (Creator Vision)
Ashton Wall
Influencer marketing expert and co-founder of GateMaker
GateMaker
Episode: The Real ROI of Influencer Partnerships Beyond Sales w/ Ashton Wall (GateMaker Community)
Shannon Otto
Senior Director of Consumer Engagement at Amika
Amika
Episode: Evolution of Beauty Marketing w/ Shannon Otto (Amika)

Host

Alessandro Bogliari
CEO and Co-Founder of The Influencer Marketing Factory, with expertise in influencer marketing and social media strategies.

Reviews

4.9 out of 5 stars from 110 ratings
  • Engaging and informative!

    The discussions are engaging, informative, and offer plenty of actionable takeaways, no matter where you are on your creative journey. Highly recommended for those seeking to grow their influence and secure meaningful brand partnerships.

    Apple Podcasts
    5
    1368995
    United Arab Emiratesa year ago
  • Content

    The podcast shines with its well-structured format. Each episode features a mix of interviews with industry experts, case studies, and deep dives into current trends. The hosts are adept at breaking down complex concepts into digestible segments, making it accessible for both newcomers and seasoned professionals. They skillfully balance technical jargon with practical advice, ensuring listeners of all backgrounds can benefit.

    Apple Podcasts
    5
    ncohni3
    Philippinesa year ago
  • Amazing!!!

    Astonishing podcast with very informational advice that can not only transform your life but your mindset as well. Definitely recommend taking the time out of your day to listen!

    Apple Podcasts
    5
    Anesss21
    Belgiuma year ago
  • Best podcast

    Very nice knowledge.

    Very helpful.

    Apple Podcasts
    5
    Ved20006
    Indiaa year ago
  • Thanks for sharing

    Very helpful

    Apple Podcasts
    5
    Subhadipghosh
    Indiaa year ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Overall, episodes are described as both inspiring and educational, with a strong emphasis on real-world applications of marketing strategies.
The podcast is highly regarded for its structured format, blending expert interviews, case studies, and practical advice.
Listeners appreciate the engaging and informative discussions on current marketing trends and actionable insights for creators.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

Inside Etsy’s Creator Ecosystem w/ Monty Montalto
Q: What do you think is the best way to create that long relationship with creators?
Having genuine overlap and authenticity in partnerships helps build meaningful relationships that can last over time.
The New Era of Sports Engagement w/ Will Carafello (NY Mets)
Q: How do you keep a balance between scheduling content in advance and reacting to current events?
Will discussed their use of a content calendar while also allowing for flexibility to respond quickly to relevant trends or events.
The New Era of Sports Engagement w/ Will Carafello (NY Mets)
Q: What are some of the factors or formats that you have identified to increase engagement on social media?
Will emphasized community management and humanizing the content as key factors in transforming engagement levels, alongside identifying successful content types.
The New Era of Sports Engagement w/ Will Carafello (NY Mets)
Q: Tell me a bit more about your career journey in marketing specifically when it comes to like this emphasis on sports.
Will shared his extensive background starting from an intern at Madison Square Garden to his current role with the New York Mets, highlighting key experiences and roles that shaped his marketing career.
From Creator to CEO: How Influencers Are Building Real Businesses Beyond Brand Deals w/ Billy Parks
Q: What common mistakes do you see in creator applications for funding?
Billy notes that many creators are not focused enough on building something of massive scale, which is a key factor for funding.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About This Podcast

What is This Podcast about and what kind of topics does it cover?

A prominent focus in episodes revolves around influencer marketing, highlighting trends and insights in social media, the creator economy, and social commerce. Guests often include industry leaders discussing strategies for driving audience engagement, building brands through authentic connections, and understanding the intricacies of monetizing content. With a diverse range of topics, the series captures the evolving landscape of marketing, making it particularly unique due to its emphasis on real-world applications and actionable advice for both brands and creators alike. Listeners can expect informative discussions aimed at empowering influencers and marketers to navigate the complexities of this dynamic industry.

Where can I find podcast stats for this podcast?

Rephonic provides a wide range of podcast stats for this podcast. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to this podcast and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.

How many listeners does this podcast get?

Rephonic provides a full set of podcast information for three million podcasts, including the number of listeners. View further listenership figures for this podcast, including podcast download numbers and subscriber numbers, so you can make better decisions about which podcasts to sponsor or be a guest on. You will need to upgrade your account to access this premium data.

What are the audience demographics for this podcast?

Rephonic provides comprehensive predictive audience data for this podcast, including gender skew, age, country, political leaning, income, professions, education level, and interests. You can access these listener demographics by upgrading your account.

How many subscribers and views does this podcast have?

To see how many followers or subscribers this podcast has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to this podcast?

These podcasts share a similar audience with this podcast:

1. My First Million

How many episodes of this podcast are there?

this podcast launched 4 years ago and published 137 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact this podcast?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for this podcast?

Rephonic pulls ratings and reviews for this podcast from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

View all the reviews in one place instead of visiting each platform individually and use this information to decide if a show is worth pitching or not.

How do I access podcast episode transcripts for this podcast?

Rephonic provides full transcripts for episodes of this podcast. Search within each transcript for your keywords, whether they be topics, brands or people, and figure out if it's worth pitching as a guest or sponsor. You can even set-up alerts to get notified when your keywords are mentioned.

What guests have appeared on this podcast?

Recent guests on this podcast include:

1. Dan Montalto
2. Josephine Wong
3. Paige Fitzgerald
4. Pierre-Loïc Assayag
5. Alanah Joseph
6. Olivia Owens
7. Jamie Gutfreund
8. Ashton Wall

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

Find and pitch the right podcasts

We help savvy brands, marketers and PR professionals to find the right podcasts for any topic or niche. Get the data and contacts you need to pitch podcasts at scale and turn listeners into customers.
Try it free for 7 days