Rephonic
Artwork for In the Loupe

In the Loupe

Punchmark
Jewelry Industry
E-Commerce
Punchmark
Punchmark Client Workshop
Custom Jewelry Design
Artificial Intelligence
Social Media Marketing
Digital Marketing
Luxury Watch Photography
AI Copilot
Jeweler's Advantage
Omni-Channel Retail
Technology
CAD Design
Education
American Gem Society
Customer Experience
Lowe's
Customer Service
Work-Life Balance

In the Loupe is a weekly podcast hosted by Punchmark, the Jewelry Industry's favorite website provider. Each week's episode is focused around the explanation and advocacy of important E-Commerce topics and why every jeweler needs to be focused on their online presence now more than ever.

PublishesWeeklyEpisodes263Founded6 years ago
Number of ListenersCategories
TechnologyBusiness

Listen to this Podcast

Artwork for In the Loupe

Latest Episodes

We talk with Ostbye president Craig MacBean about leading through volatility, integrating a business acquisition without losing its soul, and why staying focused on independent jewelers' wins keeps a vendor business grounded. 

Gold climbs, tariffs b... more

We discuss gold’s leap past $5,000 (and back) and unpack why refiners are pausing intake even as demand soars. David Siminski explains the credit and capacity squeeze, the silver backlog, and how jewelers can navigate cash settlements versus physical... more

We talk with Eric Lux, President of Rembrandt Charms, about why charms convert so well online, how vertical integration keeps shelves stocked, and what smart marketing does for repeat sales. 

Learn more about Rembrandt Charms: rembrandtcharms.com

S... more

We bring back StoneAlgo's CEO, Devin Jones, to share how a human concierge turns website visitors into verified, high-intent appointments. We also dive into engagement ring trend data across lab grown and natural diamond purchases, straight from the ... more

Key Facts

Accepts Guests
Accepts Sponsors
Contact Information
Podcast Host
Number of Listeners
Find out how many people listen to this podcast per episode and each month.

Similar Podcasts

People also subscribe to these shows.

The Journal.
The Journal.The Wall Street Journal & Spotify Studios

Recent Guests

Eric Lux
President of Rembrandt Charms
Rembrandt Charms
Episode: Charming Commerce ft. Rembrandt Charms
Devin Jones
CEO and co-founder of StoneAlgo
StoneAlgo
Episode: Unpacking 2025 Engagement Ring Trends & Data ft. StoneAlgo
Josh Humbert
Founder of Kamoka Pearls, specializing in eco-friendly pearl farming and jewelry design
Kamoka Pearls
Episode: How A Family Pearl Farm Went Viral ft. Kamoka Pearls
Melissa Monroe
Marketing manager for the retail space at Podium
Podium
Episode: What Shoppers Plan to Buy This Year ft. Podium
Hope Belair
Digital Marketing Manager at Punchmark
Punchmark
Episode: Marketing Through Q4 and Beyond ft. Hope Bellair
Joseph Erpo
Michael's older brother and avid listener of In the Loupe
Episode: Let's Talk with Ring Buyers (Part 5): A Custom Engagement Ring Journey
Vincent Spolatro
Custom jeweler at Arezzo Jewelers
Arezzo Jewelers
Episode: Let's Talk with Ring Buyers (Part 5): A Custom Engagement Ring Journey
Bill Becker
President of RJO, a long-time retail jeweler with Becker's Jewelers, and experienced leader in the jewelry industry.
RJO
Episode: Steering the Ship: Exclusive First Interview with RJO's New President, Bill Becker
Kyle Pancis
Specialty dealer in colored diamonds
Gems by Pancis
Episode: The King's Diamond Dealer ft. Gems by Pancis

Host

Michael Burpo
Host specializing in jewelry industry insights and digital marketing strategies, with a focus on enhancing online presence for jewelers.

Reviews

5.0 out of 5 stars from 52 ratings
  • Geller podcast about the Geller blue book

    Awesome podcast ! We need more of these interviews with David for current direction and advice for business. Specifically differences in how to compensate employees , point of sale options & accounting, and real time adjustments in business - how to pivot. Love the ideas on how to train staff… more more -could listen to David Geller for days.

    Apple Podcasts
    5
    Gerijewelrygirl
    United States3 years ago
  • Informative and fun to listen to!

    As someone who is involved with a lot of jewelry industry organizations, it’s great to hear current and hyper-specific insights and tips from TSG’s marketing team. This podcast is a gem (pun intended)!

    Apple Podcasts
    5
    ElyssaJ
    United States5 years ago
  • The best of jewelry marketing

    As a former Smithee Group intern, I know these guys mean business and are some of the most creative individuals I have encountered. They know how to have fun, drive sales, and build a winning brand. This podcast provides invaluable insights into their minds and it’s a must-listen for all marketing and branding professionals, regardless of industry. You’re sure to find excellent information here.

    Apple Podcasts
    5
    Bdavisbhn
    United States5 years ago
  • Great Information

    As a marketer for a local jewelry store, it’s interesting to hear their tips and tricks for the industry. Also hearing from actual owners and customers is very insightful.

    Apple Podcasts
    5
    Rambling tulip
    United States5 years ago
  • Must Listen

    I’m a new listener to this podcast but it provides great insight from professionals in a rapidly changing industry! Do yourself a favor and subscribe!

    Apple Podcasts
    5
    modub890
    United States5 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners appreciate the podcast for its practical insights and actionable strategies tailored to the jewelry industry.
Many find the host relatable and engaging, enhancing their learning experience through a conversational style.
Audience members value the guest expertise, noting that expert interviews enrich their understanding of industry best practices and innovations.
The content is frequently described as relevant and educational, especially regarding current e-commerce and marketing trends.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#210
Belgium/Technology

Talking Points

Recent interactions between the hosts and their guests.

Gold At $5,000... Let's Talk About It ft. David Siminski
Q: Do you foresee this to slow down in the near future?
I do, and there will be a correction, which could stabilize prices around $5,500.
Gold At $5,000... Let's Talk About It ft. David Siminski
Q: What are you seeing on your end about gold being at just crossing the 5000 mark?
It's a complete shit show due to the surge in price affecting refiners and the increased demand from consumers.
How A Family Pearl Farm Went Viral ft. Kamoka Pearls
Q: What are your thoughts on scaling the operation and the potential for future growth?
Rather than just producing more pearls, we are looking to partner with other farms to promote our sustainable practices and expand our impact.
How A Family Pearl Farm Went Viral ft. Kamoka Pearls
Q: Can you explain the process of grafting in pearl farming?
Grafting involves taking a piece of tissue from a donor oyster and inserting it into a host oyster to help form pearls.
How A Family Pearl Farm Went Viral ft. Kamoka Pearls
Q: What does eco-pearl farming involve, particularly your approach of not power washing oysters?
Instead of power washing, which caused ecological problems, we use fish to clean the oysters, promoting a sustainable ecosystem.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About In the Loupe

What is In the Loupe about and what kind of topics does it cover?

Focusing on the intersection of jewelry sales and digital marketing, the content covers a range of pertinent topics including e-commerce strategies, social media engagement, and innovative marketing techniques specifically tailored for jewelry retailers. Notable discussions center around practical advice for enhancing online stores, adapting to current market trends, and leveraging technology to optimize customer experiences. With a mix of expert interviews and targeted industry insights, the content offers a treasure trove of information aimed at helping jewelers navigate a rapidly evolving marketplace while enhancing their digital presence.

Where can I find podcast stats for In the Loupe?

Rephonic provides a wide range of podcast stats for In the Loupe. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to In the Loupe and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.

How many listeners does In the Loupe get?

Rephonic provides a full set of podcast information for three million podcasts, including the number of listeners. View further listenership figures for In the Loupe, including podcast download numbers and subscriber numbers, so you can make better decisions about which podcasts to sponsor or be a guest on. You will need to upgrade your account to access this premium data.

What are the audience demographics for In the Loupe?

Rephonic provides comprehensive predictive audience data for In the Loupe, including gender skew, age, country, political leaning, income, professions, education level, and interests. You can access these listener demographics by upgrading your account.

How many subscribers and views does In the Loupe have?

To see how many followers or subscribers In the Loupe has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to In the Loupe?

These podcasts share a similar audience with In the Loupe:

1. The Journal.

How many episodes of In the Loupe are there?

In the Loupe launched 6 years ago and published 263 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact In the Loupe?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for In the Loupe?

Rephonic pulls ratings and reviews for In the Loupe from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

View all the reviews in one place instead of visiting each platform individually and use this information to decide if a show is worth pitching or not.

How do I access podcast episode transcripts for In the Loupe?

Rephonic provides full transcripts for episodes of In the Loupe. Search within each transcript for your keywords, whether they be topics, brands or people, and figure out if it's worth pitching as a guest or sponsor. You can even set-up alerts to get notified when your keywords are mentioned.

What guests have appeared on In the Loupe?

Recent guests on In the Loupe include:

1. Eric Lux
2. Devin Jones
3. Josh Humbert
4. Melissa Monroe
5. Hope Belair
6. Joseph Erpo
7. Vincent Spolatro
8. Bill Becker

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

Find and pitch the right podcasts

We help savvy brands, marketers and PR professionals to find the right podcasts for any topic or niche. Get the data and contacts you need to pitch podcasts at scale and turn listeners into customers.
Try it free for 7 days