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In the Loupe

Punchmark
Jewelry Industry
E-Commerce
Punchmark
Punchmark Client Workshop
Custom Jewelry Design
Artificial Intelligence
Social Media Marketing
Digital Marketing
Luxury Watch Photography
AI Copilot
Jeweler's Advantage
Omni-Channel Retail
CAD Design
Education
American Gem Society
Customer Experience
Lowe's
Customer Service
Work-Life Balance
Creative Strategy Assessment

In the Loupe is a weekly podcast hosted by Punchmark, the Jewelry Industry's favorite website provider. Each week's episode is focused around the explanation and advocacy of important E-Commerce topics and why every jeweler needs to be focused on their online presence now more than ever.

PublishesWeeklyEpisodes257Founded6 years ago
Number of ListenersCategories
BusinessTechnology

Listen to this Podcast

Artwork for In the Loupe

Latest Episodes

We chart the rebound of jewelry e‑commerce in 2025, why average order value climbed, and how Cyber Monday pulled ahead of Black Friday online. We share two winning models, volume vs high ticket, and a practical plan to hit $50k–$100k next year.

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We unpack how agentic AI shifts marketing from reactive prompts to proactive systems that watch behavior, answer real questions, and stretch budgets. Hope Bellair joins us to map practical steps for independent jewelers, from product data hygiene to ... more

Mike shares five practical fundamental tips to prepare your jewelry store for Black Friday and the holidays. Quick wins stack up: show energy, make hours obvious, trigger visits with email, and remove online friction.

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We break down how a small DNS error inside AWS rippled into a global outage, and why it affected everything from uploads to streaming to... beds? Andy Szoke, Developer at Punchmark, joins us to explain cloud basics, Lambda bottlenecks, and redundancy... more

Key Facts

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Contact Information
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Find out how many people listen to this podcast per episode and each month.

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Recent Guests

Josh Humbert
Founder of Kamoka Pearls, specializing in eco-friendly pearl farming and jewelry design
Kamoka Pearls
Episode: How A Family Pearl Farm Went Viral ft. Kamoka Pearls
Melissa Monroe
Marketing manager for the retail space at Podium
Podium
Episode: What Shoppers Plan to Buy This Year ft. Podium
Joseph Erpo
Michael's older brother and avid listener of In the Loupe
Episode: Let's Talk with Ring Buyers (Part 5): A Custom Engagement Ring Journey
Vincent Spolatro
Custom jeweler at Arezzo Jewelers
Arezzo Jewelers
Episode: Let's Talk with Ring Buyers (Part 5): A Custom Engagement Ring Journey
Bill Becker
President of RJO, a long-time retail jeweler with Becker's Jewelers, and experienced leader in the jewelry industry.
RJO
Episode: Steering the Ship: Exclusive First Interview with RJO's New President, Bill Becker
Hope Belair
Digital Marketing Team Manager at Punchmark
Punchmark
Episode: Beating the Summer Slump: Services to Drive In-Store Traffic
Kyle Pancis
Specialty dealer in colored diamonds
Gems by Pancis
Episode: The King's Diamond Dealer ft. Gems by Pancis
Lisa-Marie Delgado
Marketing associate and soon-to-be certified gemologist at Gary J. Long Jewelers
Gary J. Long Jewelers
Episode: Retailer Roundtable: Hosting Events and Predicting Trends in Retail
Aurora Simpson
Director of Marketing at Holliday Jewelry
Holliday Jewelry
Episode: Retailer Roundtable: Hosting Events and Predicting Trends in Retail

Host

Michael Burpo
Host specializing in jewelry industry insights and digital marketing strategies, with a focus on enhancing online presence for jewelers.

Reviews

5.0 out of 5 stars from 52 ratings
  • Geller podcast about the Geller blue book

    Awesome podcast ! We need more of these interviews with David for current direction and advice for business. Specifically differences in how to compensate employees , point of sale options & accounting, and real time adjustments in business - how to pivot. Love the ideas on how to train staff… more more -could listen to David Geller for days.

    Apple Podcasts
    5
    Gerijewelrygirl
    United States2 years ago
  • Informative and fun to listen to!

    As someone who is involved with a lot of jewelry industry organizations, it’s great to hear current and hyper-specific insights and tips from TSG’s marketing team. This podcast is a gem (pun intended)!

    Apple Podcasts
    5
    ElyssaJ
    United States5 years ago
  • The best of jewelry marketing

    As a former Smithee Group intern, I know these guys mean business and are some of the most creative individuals I have encountered. They know how to have fun, drive sales, and build a winning brand. This podcast provides invaluable insights into their minds and it’s a must-listen for all marketing and branding professionals, regardless of industry. You’re sure to find excellent information here.

    Apple Podcasts
    5
    Bdavisbhn
    United States5 years ago
  • Great Information

    As a marketer for a local jewelry store, it’s interesting to hear their tips and tricks for the industry. Also hearing from actual owners and customers is very insightful.

    Apple Podcasts
    5
    Rambling tulip
    United States5 years ago
  • Must Listen

    I’m a new listener to this podcast but it provides great insight from professionals in a rapidly changing industry! Do yourself a favor and subscribe!

    Apple Podcasts
    5
    modub890
    United States5 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners appreciate the podcast for its practical insights and actionable strategies tailored to the jewelry industry.
Many find the host relatable and engaging, enhancing their learning experience through a conversational style.
Audience members value the guest expertise, noting that expert interviews enrich their understanding of industry best practices and innovations.
The content is frequently described as relevant and educational, especially regarding current e-commerce and marketing trends.

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Talking Points

Recent interactions between the hosts and their guests.

How A Family Pearl Farm Went Viral ft. Kamoka Pearls
Q: What are your thoughts on scaling the operation and the potential for future growth?
Rather than just producing more pearls, we are looking to partner with other farms to promote our sustainable practices and expand our impact.
How A Family Pearl Farm Went Viral ft. Kamoka Pearls
Q: Can you explain the process of grafting in pearl farming?
Grafting involves taking a piece of tissue from a donor oyster and inserting it into a host oyster to help form pearls.
How A Family Pearl Farm Went Viral ft. Kamoka Pearls
Q: What does eco-pearl farming involve, particularly your approach of not power washing oysters?
Instead of power washing, which caused ecological problems, we use fish to clean the oysters, promoting a sustainable ecosystem.
How A Family Pearl Farm Went Viral ft. Kamoka Pearls
Q: Could you, first of all, explain what Kamoka is and where I'm actually reaching you right now?
Kamoka is a pearl farm and jewelry business situated in Polynesia, run by the Humbert family.
Marketing Through Q4 and Beyond ft. Hope Bellair
Q: What should custom jewelers focus on for Q4?
Custom jewelers need to know their order deadlines and communicate this in their marketing, focusing on storytelling and visuals to attract customers early in the holiday season.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
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Professions
Age Range
Household Income
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Frequently Asked Questions About In the Loupe

What is In the Loupe about and what kind of topics does it cover?

Focusing on the intersection of jewelry sales and digital marketing, the content covers a range of pertinent topics including e-commerce strategies, social media engagement, and innovative marketing techniques specifically tailored for jewelry retailers. Notable discussions center around practical advice for enhancing online stores, adapting to current market trends, and leveraging technology to optimize customer experiences. With a mix of expert interviews and targeted industry insights, the content offers a treasure trove of information aimed at helping jewelers navigate a rapidly evolving marketplace while enhancing their digital presence.

Where can I find podcast stats for In the Loupe?

Rephonic provides a wide range of podcast stats for In the Loupe. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to In the Loupe and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.

How many listeners does In the Loupe get?

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What are the audience demographics for In the Loupe?

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How many subscribers and views does In the Loupe have?

To see how many followers or subscribers In the Loupe has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to In the Loupe?

These podcasts share a similar audience with In the Loupe:

1. Pearls of Wisdom Jewelry Podcast
2. The Jewelry District
3. The Rapaport Diamond Podcast
4. Jewelry Business Academy Podcast
5. The Mel Robbins Podcast

How many episodes of In the Loupe are there?

In the Loupe launched 6 years ago and published 257 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact In the Loupe?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for In the Loupe?

Rephonic pulls ratings and reviews for In the Loupe from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

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How do I access podcast episode transcripts for In the Loupe?

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What guests have appeared on In the Loupe?

Recent guests on In the Loupe include:

1. Josh Humbert
2. Melissa Monroe
3. Joseph Erpo
4. Vincent Spolatro
5. Bill Becker
6. Hope Belair
7. Kyle Pancis
8. Lisa-Marie Delgado

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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