
The Kula Ring is a podcast for manufacturing marketers who want to drive real growth inside complex B2B organizations. Hosted by Jeff White and Carman Pirie (Kula Partners), each episode features candid conversations with industry leaders centred on practical, field-tested ideas you can actually use. Expect smart takes on account-based marketing (ABM), sales + marketing alignment, demand generatio... more
| Publishes | Weekly | Episodes | 357 | Founded | 8 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | BusinessMarketing | |||

In this episode of The Kula Ring, Jeff White and Carman Pirie sit down with Cody Warner, Commercial Vice President and Board Member at Deep Trekker, to explore how the company evolved its go-to-market strategy as both the market and its customers mat... more
In this episode of The Kula Ring, Jeff White and Carman Pirie are joined by David Ceballos, Marketing Manager for the Industrial Emissions Division at Testo Instruments. Drawing on his background in automotive sales, David shares a practical, buyer-c... more
In this episode of The Kula Ring, Jeff White and Carman Pirie peel back the curtain on the Q4 edition of the Industrial Buyer Pulse from Kula Partners. Drawing on insights from 258 industrial buyers across the US and Canada, they explore buyer confid... more
What does “marketing with purpose” actually look like in practice? In this episode of The Kula Ring, Jeff and Carman are joined by Alice DiSanto, VP of Marketing at Autonomous Solutions. Alice shares how deeply understanding culture, leadership, and ... more
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Professionally produced show with very relevant content for the manufacturing marketing space. Enjoyable and engaging to listen to—you will learn a lot!
Jeff and Carmen have put together a direct to the point style podcast that doesn’t have you scratching your head at the end. The insights and discussions are insightful and actionable. If your considering new ways to keep your business scaling, you will find plenty of ideas as a launching point here.
Jeff and Carmen are polished, professional podcasters and a pleasure to listen to.
The Kula Ring isn’t your run-of-the-mill podcast. It has actionable advice for manufacturing marketers seeking a competitive edge. Whether you’re a seasoned professional or just starting out, this podcast offers valuable insights that can transform your approach. Remember, marketing in the manufacturing world isn’t just about specs and features—it’s about telling a compelling story that captures your customer’s needs.
Great podcast covering key topics for B2B marketers. Carman and Jeff lead the discussion and ask key questions to bring out a thought provoking interview. A valuable 30 min conversation for all marketers.
Key themes from listener reviews, highlighting what works and what could be improved about the show.
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #155 | |
Apple Podcasts | #230 |
Recent interactions between the hosts and their guests.
Listeners, social reach, demographics and more for this podcast.
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Focused on innovative marketing practices within the manufacturing sector, this series engages industry experts to share actionable insights. It covers a wide range of topics, including product launches, the integration of AI in marketing, customer-centric approaches, and the evolution of inbound marketing strategies. Each episode illustrates the unique challenges and opportunities that manufacturers face in the B2B space while providing listeners with concrete examples of successful marketing techniques in action. Listeners can expect to learn not just theoretical concepts but also practical advice that can significantly impact their business operations and marketing endeavors. The candid discussions among hosts and guests create an inform... more
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The Kula Ring launched 8 years ago and published 357 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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Recent guests on The Kula Ring include:
1. Stu Accola
2. Fuad Hasanovic
3. Dani Mason
4. Karla Gregory
5. Josh Gravelle
6. Alex Koepsel
7. Andrew Pendley
8. Carlicia Layosa
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