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Artwork for The Kula Ring

The Kula Ring

Kula Partners
Product Launch
Customer Engagement
Manufacturing Industry
Go-To-Market Planning
Marketing Strategies
Industrial Marketing
Customer-Centric Development
Digital Marketing
Marketing Automation
Vention
Sales Training
Email Campaign Strategies
Misumi USA
B2B Marketing
Product Marketing
Automation
B2B Manufacturing
Sumitomo Drive Technologies
Kamps Pallets
Pallet Lifecycle Services

A Manufacturing Marketing Podcast

PublishesWeeklyEpisodes349Founded7 years ago
Number of ListenersCategories
BusinessMarketing

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Artwork for The Kula Ring

Latest Episodes

In this episode of The Kula Ring, Rachel Cossette, Marketing Manager at Rogers Machinery Company, walks us through how she built a powerful, education-focused webinar program that has become a core pillar of the company’s marketing engine. Rachel exp... more

In this episode of The Kula Ring, sales expert, keynote speaker, and author Shawn Casemore joins Jeff and Carman to explore how sales have fundamentally changed, especially in the manufacturing sector. Shawn breaks down why today’s buyers spend far m... more

In this episode of The Kula Ring, Jennifer McQuilken, Vice President of Corporate Communications at Enchanted Rock, joins Jeff and Carman to discuss the unique challenge of marketing a single natural-gas generator platform across numerous industries ... more

Carl Tolbert, author of The 10 Immutable Laws of the Industrial Distribution Specialist and head engineer at Malloy Electric, joins The Kula Ring to discuss how industrial distribution is evolving in a world of consolidation, AI, and direct-to-custom... more

Key Facts

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Recent Guests

Stu Accola
Senior Marketing Manager at Marmon Holdings, experienced B2B marketer in industrial marketing.
Marmon Holdings
Episode: Mastering the Art of Product Launches in Manufacturing
Fuad Hasanovic
Marketing Communications Manager at Kamps Incorporated
Kamps Incorporated
Episode: Marketing Sustainability and Full Circle Service in B2B Manufacturing: The Growth of a Pallet Brand
Dani Mason
VP of Sales and Marketing and Customer Solutions at B9Creations
B9Creations
Episode: Out Listen the Competition: How Customer-Centric Innovation Drives Success
Karla Gregory
Digital Marketing Manager at Sumitomo Drive Technologies
Sumitomo Drive Technologies
Episode: Localizing Global Marketing Through AI: How to Utilize New Tools in B2B Manufacturing Marketing
Josh Gravelle
Corporate Marketing Manager at Calvary Robotics
Calvary Robotics
Episode: Building a Manufacturing Brand Through Content, Storytelling, and Inbound Marketing
Alex Koepsel
Director of Product Marketing at Vention
Vention
Episode: Product Marketing’s Role in Driving Change in B2B Manufacturing
Andrew Pendley
Digital Marketing Director at Pack-Smart Automation
Pack-Smart Automation
Episode: Creating a Complete Digital Strategy for a Leading B2B Manufacturer
Carlicia Layosa
Marketing Automation Manager at Misumi USA
Misumi USA
Episode: Beyond Email Blasts: How MISUMI Optimizes Marketing Automation

Hosts

Jeff White
Host of the show, offering expertise in marketing and business strategy within the manufacturing sector.
Carmen Perry
Co-Host and marketing professional focusing on strategies for engaging manufacturing audiences.

Reviews

4.8 out of 5 stars from 48 ratings
  • Professional & Relevant

    Professionally produced show with very relevant content for the manufacturing marketing space. Enjoyable and engaging to listen to—you will learn a lot!

    Apple Podcasts
    5
    Elizabeth McK
    United States5 months ago
  • The podcast for manufacturers looking to scale

    Jeff and Carmen have put together a direct to the point style podcast that doesn’t have you scratching your head at the end. The insights and discussions are insightful and actionable. If your considering new ways to keep your business scaling, you will find plenty of ideas as a launching point here.

    Apple Podcasts
    5
    CPETEX
    United Statesa year ago
  • The Kula Ring

    Jeff and Carmen are polished, professional podcasters and a pleasure to listen to.

    Apple Podcasts
    5
    Like the Gun
    Canadaa year ago
  • Great industrial marketing Podcast

    The Kula Ring isn’t your run-of-the-mill podcast. It has actionable advice for manufacturing marketers seeking a competitive edge. Whether you’re a seasoned professional or just starting out, this podcast offers valuable insights that can transform your approach. Remember, marketing in the manufacturing world isn’t just about specs and features—it’s about telling a compelling story that captures your customer’s needs.

    Apple Podcasts
    5
    SeanOB02129
    United States2 years ago
  • Highly relevant marketing topics

    Great podcast covering key topics for B2B marketers. Carman and Jeff lead the discussion and ask key questions to bring out a thought provoking interview. A valuable 30 min conversation for all marketers.

    Apple Podcasts
    5
    John Patrin
    United States2 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Offers direct and actionable insights for scaling businesses.
Provides a unique perspective on marketing strategies for manufacturing.
Hosts engage well with subject matter experts.
Professionally produced show with relevant content for the manufacturing marketing space.
Recommend for anyone involved in marketing within the B2B manufacturing sector.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

Creating a Complete Digital Strategy for a Leading B2B Manufacturer
Q: What has been the lowest hanging fruit that you've discovered here in this first year and a half?
The biggest immediate benefit has been addressing the technical components of marketing strategies, such as the website and CRM connection, which were previously overlooked.
Creating a Complete Digital Strategy for a Leading B2B Manufacturer
Q: What is Pack-Smart? What do you do?
Pack-Smart specializes in designing, engineering, and manufacturing configurable end-to-end custom solutions for various industries, focusing on intelligent premium packaging and print finishing.
Out Listen the Competition: How Customer-Centric Innovation Drives Success
Q: How do you find and entice non-customers to join you in content creation?
I directly reach out to potential customers via LinkedIn, inviting them to participate and share insights for mutual benefit.
Out Listen the Competition: How Customer-Centric Innovation Drives Success
Q: How do you ensure that those brand ambassadors are true reflections of other customers?
We ensure representation through structured councils and peer-to-peer matching, focusing on diverse perspectives and values alignment.
Building a Manufacturing Brand Through Content, Storytelling, and Inbound Marketing
Q: What did you learn from implementing HubSpot as a platform?
HubSpot has been a game changer for measuring marketing efforts and improving user-friendliness compared to previous tools.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
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Frequently Asked Questions About The Kula Ring

What is The Kula Ring about and what kind of topics does it cover?

Content focuses on marketing strategies and innovations specifically tailored to the manufacturing industry. Episodes often feature expert guests discussing various aspects of B2B marketing, such as product launches, customer engagement strategies, and the integration of technology like AI and marketing automation. The hosts, Jeff White and Carmen Perry, are known for their ability to engage with industry leaders and provide actionable insights, making it a valuable resource for manufacturing professionals looking to enhance their marketing efforts. Listeners can expect contemporary issues and best practices, particularly related to storytelling in marketing and the importance of understanding customer needs in a sector that has been histor... more

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Which podcasts are similar to The Kula Ring?

These podcasts share a similar audience with The Kula Ring:

1. Pivot
2. Search Engine

How many episodes of The Kula Ring are there?

The Kula Ring launched 7 years ago and published 349 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on The Kula Ring?

Recent guests on The Kula Ring include:

1. Stu Accola
2. Fuad Hasanovic
3. Dani Mason
4. Karla Gregory
5. Josh Gravelle
6. Alex Koepsel
7. Andrew Pendley
8. Carlicia Layosa

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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