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Artwork for The Manager's Playbook

The Manager's Playbook

The Manager's Playbook
Music Industry
Latin Music
Tainy
Storytelling
Tiktok
Neon16
Colombia
Christian Music
Drake
Troy Carter
Resilience
Crossover Music Group
Grammy Awards
Artist Management
UMG
Rihanna
Canadian Music Industry
Artificial Intelligence
Film Industry
Music Technology

Hosted by Mauricio Ruiz, a music industry executive of 15 years, The Manager's Playbook is your essential podcast for insights into the music industry. Whether you're an artist, aspiring manager, music industry professional, or just passionate about the behind-the-scenes of the music business, this podcast is for you. Mauricio brings you in-depth interviews with top artist managers, entertainment ... more

PublishesDailyEpisodes219Founded2 years ago
Number of ListenersCategory
Music

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Artwork for The Manager's Playbook

Latest Episodes

PR doesn’t work when the artist is missing from the plan.

In this clip from The Manager’s Playbook, Didier Morais breaks down how music PR actually functions when it’s done right: artist involvement, strong publicist–manager alignment, intentional m... more

PR isn’t press runs. It’s strategy, protection, and narrative control.

In this clip from The Manager’s Playbook, Didier Morais breaks down what most artists and managers misunderstand about music PR: a publicist isn’t just booking interviews or chas... more

In this clip from The Manager’s Playbook, Didier Morais, founder of Vital Versatility PR, breaks down the part of the music business that decides who lasts: mindset, leadership, and staying calm under pressure.

We talk through the transition from jo... more

In this clip from The Manager’s Playbook, Didier Morais, found of Vital Versatility PR, breaks down the part of the music business most artists skip: storytelling and adaptability.

Because in today’s industry, music alone doesn’t separate you. Narra... more

Key Facts

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Number of Listeners
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Recent Guests

Mike Biggane
Former Spotify Executive and Co-Creator of New Music Friday
Spotify
Episode: Inside the Playbook: Mike Biggane on Why Playlists Don’t Break Artists Anymore
Azad Naficy
Music industry executive and artist with extensive experience in artist development and management.
Episode: The Manager’s Playbook 048: Azad Naficy - Artist Development, Major Label Deals, Merch Strategy, Touring Realities & Building Sustainable Music Careers
Snow Tha Product
Independent artist known for her bilingual rap and strong connection with fans.
Episode: The Manager’s Playbook 045: Snow Tha Product - Independence, Creative Infrastructure, Artist Autonomy, Fan-Powered Ecosystems & Building a Self-Sustaining Career
Nic D
Independent musician and content producer
Episode: Inside the Playbook: Nic D on His Winning System - You Don’t Need a Record Label
Isabel Quinteros
Former Global Music Partnerships at TikTok and SVP Industry Relations and Marketing at Jen Music AI.
Jen Music AI
Episode: The Manager’s Playbook 041: Isabel Quinteros - TikTok, AI in Music, Artist Compensation, Blockchain, Ethical Innovation & The Future of the Industry
Milana Lewis
CEO and Co-Founder of Stem, a distribution and services company for independent artists.
Stem
Episode: The Manager’s Playbook 039: Milana Lewis – Artist Ownership, Royalties, Distribution vs. Delivery, Concord Partnership & The Future of Music Business
Rich Castillo
A&R expert and music industry executive
Lion Bear
Episode: The Manager’s Playbook 038: Rich Castillo - A&R Legacy, Class Identity, UK Rap, Artist Development, Industry Evolution & Breaking Cultural Barriers
Jared Cotter
Music manager and songwriter
Episode: Inside the Playbook: Jared Cotter on The One Trait Every Great Manager Has
Dan Gonzalez
Business manager in the music industry
Episode: The Manager’s Playbook 035: Dan Gonzalez - Business Managers vs. Artist Managers, Catalogs, Royalties, Taxes & Wealth Strategy

Host

Mauricio Ruiz
Host of The Manager's Playbook, sharing insights from his extensive career in the music industry.

Reviews

4.9 out of 5 stars from 85 ratings
  • Best music business podcast out

    This guy knows what he’s talking about and so do his guests.

    Apple Podcasts
    5
    Cheefguy
    United States6 months ago
  • Great pod

    Excellent conversations, much appreciated

    Apple Podcasts
    5
    dylan / field guide
    Canada6 months ago
  • 🙏 with thanks

    There isn’t anything out there that covers this topic quite like this podcast

    Apple Podcasts
    5
    gillstrawberry
    South Africa7 months ago
  • In that good way

    Love it! Lots of great conversations lead by thoughtful questions.

    Apple Podcasts
    5
    Alan Greyeyes
    Canada7 months ago
  • Insightful podcast & in depth info

    Great perspectives and stories, extremely valuable real info from real people…real managers/executives that have consistently been killing it in the biz. This pod gives a true no holds barred take on the modern music industry. Unafraid to ask tough questions and challenge “convention wisdom”,

    started w 2-3 most recent episodes now binging the whole series. 10/10

    Apple Podcasts
    5
    2mattyb
    United States10 months ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners appreciate the insightful conversations and real-world experiences shared with industry professionals.
Many commend the podcast for its depth of knowledge and practical advice for navigating the complexities of the music business.
The thoughtful questions posed by the host are noted for leading to valuable and engaging discussions.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#164
Canada/Music
Apple Podcasts
#205
Germany/Music
Apple Podcasts
#139
Sweden/Music
Apple Podcasts
#184
Denmark/Music

Talking Points

Recent interactions between the hosts and their guests.

The Manager’s Playbook 052: Didier Morais - Music PR, Independent Artists, Storytelling & Career Strategy
Q: In 2026, what is PR in the music business?
PR in the music business is evolving with independent journalists gaining prominence and audiences consuming news through various media like TikTok and Instagram.
Inside the Playbook: Steve Rifkind on How He Invented Street Teams
Q: Would you consider yourself a salesperson as well?
Yes, when I want to sell something, I'm 100 percent in that role.
Inside the Playbook: Steve Rifkind on How He Invented Street Teams
Q: What made you think to do the marketing company?
Survival and a strong network of people were the driving factors for starting the marketing company.
The Manager’s Playbook 050: Mike Biggane - Spotify, Personalization, Artist Development & The New Music Business
Q: How does personalization impact the music industry moving forward?
Personalization has drastically changed how music is distributed, moving from a one-to-many model to one-to-one, which complicates marketing strategies for new releases.
Inside the Playbook: Machel Montano & Che Kothari on the Real Cost of Success
Q: Do you think vision can be taught, or is that innate in somebody?
It can be taught through observation of others, fostering the potential in everyone.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About The Manager's Playbook

What is The Manager's Playbook about and what kind of topics does it cover?

This podcast offers an insider's look into the music industry, featuring in-depth interviews with music managers, entertainment lawyers, and other key figures. The discussions are rich with personal anecdotes, insights on artist development, marketing strategies, and the nuances of navigating a rapidly changing industry landscape. Whether it's tackling the influence of streaming and social media on music marketing or exploring the traditional roles of record labels versus the evolving responsibilities of managers, the content is geared towards maximizing success in the music world. Unique elements include detailed examinations of artist-manager relationships and the transformative role of technology in the music business.

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How many listeners does The Manager's Playbook get?

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How many subscribers and views does The Manager's Playbook have?

To see how many followers or subscribers The Manager's Playbook has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to The Manager's Playbook?

These podcasts share a similar audience with The Manager's Playbook:

1. And The Writer Is...with Ross Golan
2. The Joe Budden Podcast
3. Tetragrammaton with Rick Rubin
4. Joe and Jada
5. The GaryVee Audio Experience

How many episodes of The Manager's Playbook are there?

The Manager's Playbook launched 2 years ago and published 219 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact The Manager's Playbook?

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Where can I see ratings and reviews for The Manager's Playbook?

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What guests have appeared on The Manager's Playbook?

Recent guests on The Manager's Playbook include:

1. Mike Biggane
2. Azad Naficy
3. Snow Tha Product
4. Nic D
5. Isabel Quinteros
6. Milana Lewis
7. Rich Castillo
8. Jared Cotter

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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