Rephonic
Artwork for The Manufacturing Marketer

The Manufacturing Marketer

Gorilla 76
Marketing Strategies
Industrial Marketing
Email Nurturing
Wordpress
Digital Marketing
Social Proof Marketing
Web Design
Gutenberg Editor
Audience Segmentation
Content Personalization
Linkedin
Click-Through Rates
Content Marketing
Lead Generation
Trade Shows
Customer Interviews
Marketing Metrics
Reddit
Design
Marketing Mix

The Manufacturing Marketer aims to provide a place for industrial marketers to skill themselves up so they can provide value to their business. This show is hosted by a variety of senior marketers at Gorilla 76 including Brendon Forrest, Nihal Shetty, Aren Buresh and Peyton Warren. Each week listen to a mix of Industrial Marketing Collective Live events, topic deep dives and guest discussions. You... more

PublishesWeeklyEpisodes162Founded3 years ago
Number of ListenersCategories
BusinessMarketing

Listen to this Podcast

Artwork for The Manufacturing Marketer

Latest Episodes

Today, we’re talking with Director of Projects here at Gorilla 76, Alex Monroe. Alex has been reshaping the way we do work here at Gorilla from a project management viewpoint, and he has some ideas for industrial marketers broadly on what they can do... more

Most manufacturers don’t have a positioning problem. They have an implementation problem. In this episode of IMC Live, Gorilla 76’s Peyton Warren and Allen Fennewald sit down with Brendon Forrest to explore why messaging often falls flat inside manuf... more

We’ve brought Kelly Battaglini, back from her recent episode on product marketing to dig more into product launches. Connect with Kelly on LinkedIn: www.linkedin.com/in/kbattaglini/

How industrial marketers can use product marketing to drive real sales momentum. What does great product marketing look like inside a manufacturing organization? And how can small teams adopt enterprise-level tactics to drive results? In this episode... more

Key Facts

Accepts Guests
Contact Information
Podcast Host
Number of Listeners
Find out how many people listen to this podcast per episode and each month.

Similar Podcasts

People also subscribe to these shows.

Founders
FoundersDavid Senra
The Artificial Intelligence Show
The Artificial Intelligence ShowPaul Roetzer and Mike Kaput
TrendsTalk
TrendsTalkITR Economics

Recent Guests

Alex Monroe
Director of Projects at Gorilla 76
Gorilla 76
Episode: Project Managing Your Marketing w/ Alex Monroe
Taylor Corrado
Senior Director of Brand Marketing
Wistia
Episode: Smarter Video Marketing for B2B: A Playbook from Wistia | IMC Live
Josh Rozman
Marketing Manager at Oberlin Filter Company, USA
Oberlin Filter Company
Episode: Cartoons and Call Tracking | IMC Live
Kevin McClary
Head of Performance Marketing at Gorilla 76
Gorilla 76
Episode: More on Paid Search and AI w/ Kevin McClary
TJ Sheridan
Designer at Gorilla 76, with a background in branding and rebranding for industrial companies.
Gorilla 76
Episode: Design Talk w/ TJ Sheridan (Part 1): Branding and Rebranding
Craig Coffey
Content strategy and marketing manager at Eaton's Residential Division
Eaton
Episode: To Gate or Not to Gate w/ Craig Coffey (Eaton) | IMC Live
Paul Ince
CEO of LikeMind Media
LikeMind Media
Episode: The B2B Buying Decisions Report w/ Paul Ince
Chris Casey
Founder and Effectuator at CJC Works, an experiential marketing company
CJC Works
Episode: Events and Creative PR for Manufacturers w/ Chris Casey | IMC Live
Mike Hill
General manager and product development expert at Big Rocks Engineering
Big Rocks Engineering
Episode: Marketing, By and For Engineers w/ Mike Hill | IMC Live

Hosts

Alan Fenewald
Senior writer for the Industrial Marketing Agency, Gorilla 76, and one of your IMC Live hosts.
Erin
Host from Gorilla 76 and co-host of The Manufacturing Marketer podcast, sharing insights on marketing strategies.
Peyton Warren
Marketing Director at Gorilla 76 and one of the IMC Live hosts, with expertise in industrial marketing.
Nihal
Co-host of The Manufacturing Marketer and an experienced marketing professional at Gorilla 76.

Reviews

4.9 out of 5 stars from 28 ratings
  • G76 are the industrial marketers you want to learn from

    Nothing more to add. If you work in the industrial space and want to up your marketing game, this is the crew and podcast to turn to.

    Apple Podcasts
    5
    JuSchaaf
    Germany2 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

There is a strong positive sentiment about the collaborative and community-focused nature of the show, informed by expert guests and real-world applications.
Listeners appreciate the practical, actionable insights offered, highlighting their relevance to industrial marketing professionals. Many feel that the hosts are knowledgeable and provide valuable information to improve their marketing strategies.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#235
Canada/Business/Marketing
Apple Podcasts
#110
Hong Kong/Business/Marketing
Apple Podcasts
#214
Poland/Business/Marketing

Talking Points

Recent interactions between the hosts and their guests.

Product launches and working with channel partners w/ Kelly Battaglini
Q: If you could tell industrial marketers one thing to do tomorrow, to make sales love them, what would it be?
Talk to them. Don't be afraid to pick up your phone and talk to them. Make sure you understand their needs.
Marketing and the Engineering Bottleneck w/ Mike Hill
Q: How can marketers work better with engineers?
Marketers should cater to engineers' need for data and specific feedback, involve them early in projects, and create a collaborative culture that serves the customer.
Marketing, By and For Engineers w/ Mike Hill | IMC Live
Q: Do you feel like you can break down the most effective content for engineers?
Knowing content is personal videos, liking content can be more specific videos, and trust content is data-based blogs.
Marketing, By and For Engineers w/ Mike Hill | IMC Live
Q: What was that process like for you?
It involved working closely with my assistant, Jessica, who helped push me to recognize the value of marketing.
Pricing Curiosity w/ Dale Underwood | IMC Live
Q: How has the attitude on pricing been different in the industrial space compared to IT?
Dale finds the industrial environment refreshing with less turnover and more consistent sales processes. He notes that traditional sales teams handle pricing, and the role of sales and marketing is becoming more integrated.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About The Manufacturing Marketer

What is The Manufacturing Marketer about and what kind of topics does it cover?

This podcast focuses on empowering industrial marketers by providing actionable insights and strategies to enhance their marketing skills. Through a mix of live events, deep dives into relevant topics, and guest discussions, listeners can expect to gain practical advice tailored to the unique challenges of the manufacturing and engineering sectors. Topics frequently discussed include content marketing, digital transformation, branding, and effective communication with engineers. The format encourages community engagement and offers a platform for sharing industry best practices, making it an invaluable resource for professionals looking to elevate their marketing efforts and drive demand in the industrial space.

Where can I find podcast stats for The Manufacturing Marketer?

Rephonic provides a wide range of podcast stats for The Manufacturing Marketer. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to The Manufacturing Marketer and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.

How many listeners does The Manufacturing Marketer get?

Rephonic provides a full set of podcast information for three million podcasts, including the number of listeners. View further listenership figures for The Manufacturing Marketer, including podcast download numbers and subscriber numbers, so you can make better decisions about which podcasts to sponsor or be a guest on. You will need to upgrade your account to access this premium data.

What are the audience demographics for The Manufacturing Marketer?

Rephonic provides comprehensive predictive audience data for The Manufacturing Marketer, including gender skew, age, country, political leaning, income, professions, education level, and interests. You can access these listener demographics by upgrading your account.

How many subscribers and views does The Manufacturing Marketer have?

To see how many followers or subscribers The Manufacturing Marketer has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to The Manufacturing Marketer?

These podcasts share a similar audience with The Manufacturing Marketer:

1. The Manufacturing Executive
2. Founders
3. The Artificial Intelligence Show
4. TrendsTalk
5. All-In with Chamath, Jason, Sacks & Friedberg

How many episodes of The Manufacturing Marketer are there?

The Manufacturing Marketer launched 3 years ago and published 162 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact The Manufacturing Marketer?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for The Manufacturing Marketer?

Rephonic pulls ratings and reviews for The Manufacturing Marketer from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

View all the reviews in one place instead of visiting each platform individually and use this information to decide if a show is worth pitching or not.

How do I access podcast episode transcripts for The Manufacturing Marketer?

Rephonic provides full transcripts for episodes of The Manufacturing Marketer. Search within each transcript for your keywords, whether they be topics, brands or people, and figure out if it's worth pitching as a guest or sponsor. You can even set-up alerts to get notified when your keywords are mentioned.

What guests have appeared on The Manufacturing Marketer?

Recent guests on The Manufacturing Marketer include:

1. Alex Monroe
2. Taylor Corrado
3. Josh Rozman
4. Kevin McClary
5. TJ Sheridan
6. Craig Coffey
7. Paul Ince
8. Chris Casey

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

Find and pitch the right podcasts

We help savvy brands, marketers and PR professionals to find the right podcasts for any topic or niche. Get the data and contacts you need to pitch podcasts at scale and turn listeners into customers.
Try it free for 7 days