The paid media lab
LunioThe paid media lab is a podcast for performance marketers who want fresh, innovative, and actionable strategies to maximize return on ad spend. In each episode, we speak to a leading paid media expert about the one strategy, approach, or tactic that has consistently delivered impressive performance improvements across their campaigns in recent months. Presented by James Deeney and brought to you b... more
| Publishes | Weekly | Episodes | 28 | Founded | a year ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | BusinessMarketing | |||
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Latest Episodes
"AI will take our marketing jobs". How many times have you heard that in recent years?
Miles McNair (Founder of The PPC Hub & Co-Founder of PPC Mastery) joined us for the finale of Season 3 to explain why the future of marketing doesn't belong to AI... more
Google has dominated the digital advertising landscape for a long time now, and despite increasing legal scrutiny, it remains the ad platform of choice amongst marketers, with studies showing that advertisers spend more on Google Ads than both Meta a... more
Sales and marketing alignment is essential for slick lead generation at B2B and SaaS businesses. According to Hubspot’s 2025 State of Sales report, 41% of salespeople say sales and marketing alignment improves lead quality, while 29% say it can incre... more
TikTok is currently the fifth largest social platform in the world, and certainly one of the fastest growing - especially amongst younger audiences.
With TikTok’s exponential growth comes massive advertising opportunities. Statistics show that TikT... more
AI hype is everywhere. But what does an AI future look like for marketers? Is AI genuinely the future, or just an over-hyped bubble that'll eventually burst, causing chaos in the process?In this episode of The Paid Media Lab, Rand Fishkin (Co-Founder... more
Most marketers worship their brand guidelines. Lewis Kemp thinks you should burn them.
In the first episode of Season 3 of the Paid Media Lab, Lewis Kemp (founder of Lightbulb Media and The University of Creative Idiots) joins us to explain why stri... more
Get Ed's forecasting spreadsheet here: edleake.com/google-ads-forecasting-tool/And watch his video going into the spreadsheet in more detail: www.youtube.com/watch?v=Ta5fIi0qbHw
In the final episode of Season 2 of the Paid Media Lab ... more
In this episode of the Paid Media Lab podcast, we speak to Sofia Akritidou - founder of ThinkWise Digital and seasoned B2B PPC strategist - to explore what’s really broken in B2B lead generation and how to fix it using smarter paid media strategies. more
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Apple Podcasts | #221 |  Japan/Business/Marketing |
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Frequently Asked Questions About The paid media lab
What is The paid media lab about and what kind of topics does it cover?
Focused on performance marketing, this podcast presents insights and strategies from leading experts in the field, aiming to enhance return on ad spend for marketers. Each episode features discussions that highlight specific tactics, innovative approaches, and emerging trends, tailored for professionals seeking actionable information to improve their digital campaigns. Topics frequently explored include Google Ads, PPC strategies, AI in marketing, and effective advertising across various platforms, offering value to both B2B and B2C marketers. Noteworthy is the consistent emphasis on practical, real-world applications, making it particularly appealing for listeners invested in optimizing their marketing efforts and achieving measurable resu... more
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How many listeners does The paid media lab get?
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What are the audience demographics for The paid media lab?
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How many episodes of The paid media lab are there?
The paid media lab launched a year ago and published 28 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
How do I contact The paid media lab?
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What guests have appeared on The paid media lab?
Recent guests on The paid media lab include:
1. Miles McNair
2. Pam Didner
3. Fiona Bradley
4. Rand Fishkin
5. Ed Leake
6. Sofia Akritidou
7. Jyll Saskin Gales
8. Inny Vaiciute
To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.