
Google Ads expert and Premier Google Partner Chris Schaeffer talk pay per click, Google Ads, online marketing, and how to advertise your business effectively. This podcast helps business owners, digital marketing agency employees, and pay per click freelancers make the most of their Google AdWords budgets. New episodes come out every Monday, and ask your Google Ads questions at www.paidsearchpodc... more
| Publishes | Weekly | Episodes | 393 | Founded | 10 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | BusinessMarketingTechnology | |||

What is a click in Google Ads? Today we talk about what you need to know about how Google defines a click in paid search. Five important facts you need to know about a click on google ads search campaigns!
Try Opteo for free for 28 days - op... more
This week we audit an account with a 29% optimization score in Google Ads. Does a low optimization score mean the account is failing? What do all of these recommendations in Google Ads really mean? Let's talk about the reality of the optimization sco... more
Have you tried and failed at Google Ads? This week Chris Schaeffer discusses a simple way to ensure you are getting the right traffic from your Google Ads campaigns. Using this simple bidding method and traffic management strategy you can be sure you... more
Chris answers 5 burning questions about Google Ads from listeners this week. We discuss how to deal with a campaign that has crashed and burned, manual bidding, finding traffic when it appears to not exist, and a question about how freelancers can be... more
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No one else out there has a Google Ads podcast like Chris Schaeffer does. Chris is the real deal.. I’ve spoken with him by email repeatedly over the years and did a one hour consult with him on a plumbing campaign client, in a hyper competitive local market, that I just could not get enough legitimate traffic for, at a reasonable cost per click. I have been managing Google Ads since 2008 for my business and a fair amount for other companies as well. No hype with Chris, just pure how-to and grea... more
Chris’s PPC podcast is a truly great source of learning. Please keep it coming Chris!
Tim - Australia
There are not many shows that continuously provide useful, actionable information in every episode. Great job.
This is the first podcast I have ever reviewed because it is just that useful. I especially loved the episode with Joey Bidner since I work with E-commerce brands. The code he provided for enhanced conversion tracking has helped me capture more sales!
A must listen
Key themes from listener reviews, highlighting what works and what could be improved about the show.
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
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Recent interactions between the hosts and their guests.
Listeners, social reach, demographics and more for this podcast.
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Focusing on Google Ads and online marketing, this podcast offers actionable insights and strategies for improving digital advertising performance. It addresses a variety of topics such as conversion tracking, bidding strategies, competition analysis, and audience segmentation, making it a comprehensive resource for advertisers of all levels. With a mix of expert advice, personal anecdotes from the host's experiences, and practical tips tailored to diverse needs, listeners can expect to gain valuable knowledge that can directly enhance their advertising results and business growth. The interactive nature of the episodes, where listener questions are addressed, adds a personal touch that keeps the content relevant and engaging.
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These podcasts share a similar audience with The Paid Search Podcast:
1. The Google Ads Podcast
2. Inside Google Ads with Jyll Saskin Gales
3. Marketing Against The Grain
4. Marketing School - Digital Marketing and Online Marketing Tips
5. The Digital Marketing Podcast
The Paid Search Podcast launched 10 years ago and published 393 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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Recent guests on The Paid Search Podcast include:
1. Scott Redgate
2. Joey Bidner
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