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The Persuasion Game

The Forge
Unilever
Diversity, Equity, and Inclusion
Beauty Industry
Consumer Behavior
Personalization In Marketing
Storytelling In Marketing
Christmas Present Ideas
Funeral Industry
Poppy's Funerals
Digital Marketing
Influencers
DAF Campaigns
Fenty Beauty
Mccain Foods
LGBTQI+ Community
Cultural Merging At Christmas
Family Traditions At Christmas
Botivo
Portfolio Management
Gift-Giving Strategies

Discover the secrets of persuasion and how it shapes consumer behaviour, fuels business growth, and sharpens marketing skills. Join Laura Halliday, Adam Rowles and Simon Garnett from The Forge in each episode as they chat with marketers, business leaders and beyond to learn how they use persuasion to influence their consumers, convince their stakeholders and drive their businesses forward. Learn t... more

PublishesTwice monthlyEpisodes32Foundeda year ago
Number of ListenersCategories
BusinessMarketingManagement

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Artwork for The Persuasion Game

Latest Episodes

“Behavioural science is the most relevant field out there for a marketer. If you are in marketing, you are in the business of behaviour change.”

Our guest on this episode of The Persuasion Game podcast is Richard Shotton, a behavioural science exper... more

YouTube

“It’s about understanding what people actually want to engage with. 99% of people aren't interested in your brand for most of their waking lives.”

Our guest on this episode of The Persuasion Game podcast is Chris Willingham, Chief Marketing Office a... more

YouTube

Our guest on this episode of The Persuasion Game podcast is Stephen White, Senior Vice President, North America at Diageo.

He is an expert in transforming teams, brands, innovation pipelines and businesses and has spent years working in different ma... more

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Our guest on this episode of The Persuasion Game podcast is Shafik Saba, Global Lead of Front End Innovation at Haleon.

He says, when it comes to innovation, you need to obsess over your brand’s core. Far too often, marketers and innovators get dist... more

YouTube

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Recent Guests

Richard Shotton
Author of 'Choice Factory' and 'Hacking the Human Mind', a persuasion expert
Episode: Unlock brand growth with marketing's secret weapon, with Richard Shotton
Stephen White
Senior Vice President, North America at Diageo
Diageo
Episode: How a film transformed Johnnie Walker’s prospects, with Stephen White, Diageo
Fiona Hughes
Creator marketing expert with over 20 years in PR and 10 years in creator-led marketing.
Not explicitly mentioned
Episode: Creator marketing is booming - what’s in it for you? With Fiona Hughes, Creator Marketing Expert
Sarah Dossett
European Portfolio Director for Mars, focusing on confectionery brands
Mars
Episode: How to win in shopper marketing, with Sarah Dossett, Mars
Nick Graham
Former Insight VP at Mondelez and PepsiCo, expert in insights and analytics functions.
Episode: What next for AI and insights? With Nick Graham and Jonathan Williams
Jonathan Williams
Founder of One Strategy Studio, focusing on insights-driven decision making.
One Strategy Studio
Episode: What next for AI and insights? With Nick Graham and Jonathan Williams
Dan Hughes
Founder of Bridge Ability, expert in negotiation training and consulting
Bridge Ability
Episode: Tips and secrets from a professional negotiator, with Dan Hughes, Bridge Ability
Fenny Léautier
Head of Consumer Insights and Analytics at Philips, visionary insights leader passionate about the value of insights for transformational growth.
Philips
Episode: Why we’re in a golden age for consumer insights, with Fenny Léautier, Philips
Jennifer Whyte
Perfect person to talk about marketing to aging consumers with a background in FMCG and Pharma.
Front End Innovation, Haleon
Episode: Marketing to tomorrow’s ageing consumers, with Jennifer Whyte, Front End Innovation, Haleon

Hosts

Adam Rowles
Co-host of The Persuasion Game
Laura Halliday
Co-host of The Persuasion Game

Reviews

5.0 out of 5 stars from 19 ratings
  • Very persuasive

    Persuaded me to subscribe for the next episode ✌️

    Apple Podcasts
    5
    lkjflkfdl;kj
    United Kingdoma year ago
  • Brilliant!

    Brilliant, thought provoking, and love the soothing voice of the hosts!!!

    Apple Podcasts
    5
    preetivarma
    United Statesa year ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners appreciate the engaging nature of discussions and find the content thought-provoking.
Many praise the hosts for their soothing voices and effective presentation style, making the episodes enjoyable to follow.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

The case for diversity in marketing with Julian Gomez
Q: How important do you think creators are for ED&I as an approach? Would brands in other categories benefit from them?
Julian advocates for the use of influencers in all categories, emphasizing their role in creating authentic connections with diverse consumer bases.
The case for diversity in marketing with Julian Gomez
Q: Are you able to share anything about the commercial outcomes of implementing this type of approach?
Brands that are inclusive see significant financial benefits, selling 16.26% more than non-inclusive brands and having higher consumer loyalty and pricing power.
The case for diversity in marketing with Julian Gomez
Q: Where did your ED&I awareness or journey start?
Julian's journey began with a commitment to inclusivity, aiming to listen to diverse voices internally and externally, ensuring brands communicated effectively with varied consumer stories.
Unlocking the power of partnerships with Selina Sykes
Q: What principles should guide partnerships in the future?
Investing time to understand each other and being clear about expectations will enhance partnerships and drive progress together.
Unlocking the power of partnerships with Selina Sykes
Q: How do you encourage your agency partners to make you feel that uncomfortableness?
Setting the conditions for success, looking in the mirror as a client, and being open to unlearning habits that may have hindered collaboration are key.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
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Location
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Frequently Asked Questions About The Persuasion Game

What is The Persuasion Game about and what kind of topics does it cover?

Focused on the dynamics of persuasion, the content explores how it influences consumer behavior, drives business growth, and enhances marketing skills. Episodes feature engaging discussions with marketers and business leaders who share their unique approaches to leveraging persuasion as a tool for success. Noteworthy is the emphasis on tactics and strategies that listeners can apply to improve their own marketing and business leadership effectiveness, making it a practical resource for professionals looking to enhance their skills in these areas.

Where can I find podcast stats for The Persuasion Game?

Rephonic provides a wide range of podcast stats for The Persuasion Game. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to The Persuasion Game and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.

How many listeners does The Persuasion Game get?

Rephonic provides a full set of podcast information for three million podcasts, including the number of listeners. View further listenership figures for The Persuasion Game, including podcast download numbers and subscriber numbers, so you can make better decisions about which podcasts to sponsor or be a guest on. You will need to upgrade your account to access this premium data.

What are the audience demographics for The Persuasion Game?

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How many subscribers and views does The Persuasion Game have?

To see how many followers or subscribers The Persuasion Game has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to The Persuasion Game?

These podcasts share a similar audience with The Persuasion Game:

1. The News Agents
2. Full Disclosure with James O'Brien
3. When It Hits the Fan
4. Radical with Amol Rajan
5. The Rest Is Politics

How many episodes of The Persuasion Game are there?

The Persuasion Game launched a year ago and published 32 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact The Persuasion Game?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for The Persuasion Game?

Rephonic pulls ratings and reviews for The Persuasion Game from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

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How do I access podcast episode transcripts for The Persuasion Game?

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What guests have appeared on The Persuasion Game?

Recent guests on The Persuasion Game include:

1. Richard Shotton
2. Stephen White
3. Fiona Hughes
4. Sarah Dossett
5. Nick Graham
6. Jonathan Williams
7. Dan Hughes
8. Fenny Léautier

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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